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From Avatars to Advocacy

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This document discusses un-marketing strategies for libraries, which focus on advocacy and community engagement rather than traditional marketing. It outlines how libraries can innovate through advocacy projects, brainstorming un-marketing ideas, and following an 8-step process to implement strategies like community partnerships and digital services that promote the library's value to patrons.

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From Avatars to Advocacy: Innovation through Un-marketing Helene Blowers Michael Porter Digital Strategy Director Community Project Manager Columbus Metro Library WebJunction LibraryBytes.com LibraryMan.com http://www.flickr.com/photos/pinkbeltrage/97982661/
From Avatars to Advocacy
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From Avatars to Advocacy

  • 1. From Avatars to Advocacy: Innovation through Un-marketing Helene Blowers Michael Porter Digital Strategy Director Community Project Manager Columbus Metro Library WebJunction LibraryBytes.com LibraryMan.com http://www.flickr.com/photos/pinkbeltrage/97982661/