Uploaded byhblowers
1,107 views
From Avatars to Advocacy
This document discusses un-marketing strategies for libraries, which focus on advocacy and community engagement rather than traditional marketing. It outlines how libraries can innovate through advocacy projects, brainstorming un-marketing ideas, and following an 8-step process to implement strategies like community partnerships and digital services that promote the library's value to patrons.
![INNOVATE YOUR BUSINESS AMIDST THE DIGITAL [R]EVOLUTION](https://cdn.slidesharecdn.com/ss_thumbnails/projectrevolution2-0-120903190533-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
