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From Avatars to Advocacy:
           Innovation through
           Un-marketing




                                                      Helene Blowers              Michael Porter
                                                      Digital Strategy Director   Community Project Manager
                                                      Columbus Metro Library      WebJunction

                                                      LibraryBytes.com            LibraryMan.com

http://www.flickr.com/photos/pinkbeltrage/97982661/
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy
From Avatars to Advocacy

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From Avatars to Advocacy

  • 1. From Avatars to Advocacy: Innovation through Un-marketing Helene Blowers Michael Porter Digital Strategy Director Community Project Manager Columbus Metro Library WebJunction LibraryBytes.com LibraryMan.com http://www.flickr.com/photos/pinkbeltrage/97982661/