media eval question

2. AUDIENCE FEEDBACK
Audience feedback is vital for our group, as it enabled us to
evaluate our work from their opinions; this allowed our
group to improve our music video to suit our target
audience. Examples were special effects and scene plots
were changed to make it more successful and
entertaining for our niche audience. We used many
different tools get audience feedback such as social
networking sites such as Facebook, YouTube, and
questionnaires that were given out at our school as it hit a
large amount of our targeted audience.

3. QUESTIONNAIRE
We asked a variety of questions which
included questions that were closed and
questions that were open, which allowed
our group to get a huge amount of
feedback that verified many different
opinions. It also allowed us to identify our
target audience.

7. ANALYSIS ON QUESTION 1
For our first question we asked our questionnaire people how our
ancillary poster could be developed and improved to catch their
eye. We got very good feedback from several different
people, these were the good points:
1. Star Persona covering a large amount of poster – would help
sell the product.
2. The links between our music video and poster – to improve this
we added our time lapse as the background of the poster.

8. ANALYSIS ON QUESTION 2
Through the second question we got many replies that we added to
our music video to improve it, these were:
1. Storyline – We had a lot of feedback on our storyline, saying
that it needed to be more engaging, as there was a lot of lip-
syncing beforehand. After seeing this we created a story
element to our music video to make it more interesting.
2. Mise En Scene – We got huge feedback on our costume designs
saying that we had great costume ideas for the tramp, but not
so good for the other characters, so we redesigned the
costumes.

9. ANALYSIS OF QUESTION 3
For question 3, we thought we wouldn’t get as much detailed
feedback as the other questions, but we got huge feedback on
our digipak, these were the results:
1. Links between products – A lot of our feedback consisted of
people saying that they liked the link of city life between all 3
texts.
2. Personal – They liked how we personalised our track list of a
homeless man holding up a board with the tracks
3. Lighting of pictures – People suggested to us that our lighting
was too bright to portray a sad effect, so we darkened these
images to make it more depressing.

10. ANALYSIS OF QUESTION 4

11. HOW WE USED SOCIAL MEDIA?
We used the internet, to get a vast range of feedback as well. Websites we
used were YouTube and Facebook. We got more of a variety of
feedback from this audience feedback, as we had a much larger
audience and a wider range of cultures commenting on our music
video and ancillary products.
Facebook – This allowed us to ask our friend group questions about our
media piece and also other people that study A2 Media which allowed
us to get detailed feedback.
YouTube – This allowed us to get a diverse range of cultures commenting
on our music video, allowing us to get an outside view of our music
video, who do not know the background or context of the work