Improving Web Content Management with Semantic Technologies
Globo.com is the web portal from the leading media group in Brazil, Organizações Globo, a conglomerate that includes TV and radio stations, newspapers and magazines. The company started to use semantic technologies to improve the way it organizes and presents multimedia content ranging from hard news to sports coverage to celebrity gossip. Working in two parallel initiatives, Globo.com is building a set of ontologies to annotate content in different knowledge domains and developing a common software framework that allows each web site to work with semantic annotations to classify and present content in attractive ways. This session will present the key achievements from this work, including: - Building a top-level ontology that permeates all domains handled by the portal. - Enabling product teams to build and work with domain ontologies. - Building a set of reusable software tools that incorporate semantic annotation to different web sites. - Finding new ways to present annotated content on the web, mixing and matching text, image and video.
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Improving Web Content Management with Semantic Technologies
- 1. IMPROVING WEB CONTENT MANAGEMENT WITH SEMANTIC TECHNOLOGIES globo.com Fernando Carolo and Leonardo Burlamaqui
- 2. WHO WE ARE Leading Brazilian Media Group
- 3. Multi-brand, diversified media company BROADCAST MOVIES PAY TV INTERNET PUBLISHING EVENTS RADIO NETWORK NEW VENTURES MUSIC NEWSPAPER
- 4. 31.2MM unique visitors/month* 64% audience reach in Brazil* * source: comScore, 04/11
- 5. TECHNOLOGY AND SERVICE PROVIDER FOR THE GROUP Intelligence / strategy Product design & development Tools and infra-structure Lab / startups
- 7. Web sites cover the same subjects with DIFFERENT POINTS OF VIEW E.G. Romário de Souza Faria
- 8. globo esporte .com Former soccer player and coach
- 9. Representative for the state of Rio de Janeiro
- 10. Celebrity
- 11. How to cross-link all content about Romário? Are different sites covering the same story? Are semantic technologies useful for this?
- 12. WHAT WE DID
- 13. R&D project started in January ‘09 Annotation tool Ontology design
- 14. Annotation tool
- 15. Embedded into our existing CMSs Web CMS (based on Django) Video publishing system (developed in-house) Blogs (based on WordPress) Common UX for content producers Interface adapts itself to ontology Annotations stored in triple store
- 17. Interface follows the ontology Fields Search ranges Suggest as you type Automatic concept extraction
- 18. Ontology Design
- 19. One team designs upper ontology / provides training Information architects turned into ontology engineers, work with domain experts More design, less software development
- 20. Common methodology keeps everyone aligned Unified Foundational Ontology (UFO)(1)(2)(3)(4) used for conceptual models Modeling framework for ontologies Serves as lingua franca for ontology engineers
- 21. Upper ontology Rigid Non-sortal Rigid Sortal Anti-rigid Sortal Rigid Sortal Sports ontology News ontology
- 22. EXAMPLES
- 23. NEWS GENERAL ELECTIONS OCTOBER ’10 Topic pages for candidates, parties and states BUSINESS AND HEALTH Companies and stock markets, supplemented with real-time information Medical specialties and wellness topics
- 25. globo esporte .com SPORTS SWITCH FROM SECTIONS TO CONCEPTS Leagues, teams, players, matches CROSS-LINKS BETWEEN NEWS SITE AND TV PROPERTIES
- 28. benefits
- 29. New ways to organize content / find related material Explicit relationships / derived from content / reasoning Up to date topic pages with little editorial effort Seamless navigation leading users into flow state
- 30. to do
- 31. External references for content producers (e.g., DBpedia) NLP tools for concept extraction Linked Open Data RDFa
- 32. TAKE OUTS
- 33. Collaborative ontology design using UFO Reusable, intelligent code base Common user interface for content producers Annotate once, present everywhere Seamless, immersive user experience
- 34. references (1) Guizzardi, G. “Ontological Foundations for Structural Conceptual Models”, Telematica Instituut Fundamental Research Series No. 15. The Netherlands: Universal Press, ISBN 90-75176-81-3, 2005. (2) Guizzardi, G.; Wagner, G. “Using the Unified Foundational Ontology (UFO) as a Foundation for General Conceptual Modeling Languages”. In: Theory and Application of Ontology. Berlim: Springer-Verlag, 2010. (3) Baumman, B. “Prying Apart Semantics and Implementation: Generating XML Schemata Directly from Ontologically Sound Conceptual Models”. In: Proceedings of Balisage: The Markup Conference. Montreal, 2009. (4) Guizzardi, G.; Falbo, R. A.; Guizzardi, R. S. S. “Grounding Software Domain Ontologies in the Unified Foundational Ontology (UFO): The Case of the ODE Software Process Ontology”. 11th Iberoamerican Conference on Software Engineering; Recife, Brazil, 2008.