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rich qualitative research study on
     mobile media  advertising

     voxpops            media diaries             walkabouts            depths                 groups

                            5 stages of research commissioned

 • awareness and        • captured a week       • understand how    • understand           • explore mobile
   current usage of       of traditional         current users       relative status of     advertising
   mobile media           non traditional         interact with       mobile media in        propositions
                          media usage             mobile media in     overall media mix
                          including mobile        real life




                            150 people took part in the research


Source: Exposure, Orange Home UK plc, November 2007
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research
Orange UK mobile ads research

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Orange UK mobile ads research

  • 1. rich qualitative research study on mobile media advertising voxpops media diaries walkabouts depths groups 5 stages of research commissioned • awareness and • captured a week • understand how • understand • explore mobile current usage of of traditional current users relative status of advertising mobile media non traditional interact with mobile media in propositions media usage mobile media in overall media mix including mobile real life 150 people took part in the research Source: Exposure, Orange Home UK plc, November 2007