The Power of Story, Part 1

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In business, in marketing, and in life

Published in: Business
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The Power of Story, Part 1

  1. 1. The Power of Story In business, in marketing, and in life
  2. 2. Stories are...
  3. 3. Emotion
  4. 4. Wisdom
  5. 5. Memory
  6. 6. Inspiration
  7. 7. Stories...
  8. 8. Teach
  9. 9. Engage
  10. 10. Entertain
  11. 11. Bond
  12. 12. In business, stories can...
  13. 13. Grab Grab
  14. 14. Illuminate
  15. 15. Influence
  16. 16. Compel
  17. 17. Most importantly, stories...
  18. 18. ...are not bullet points!
  19. 19. “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” — Robert McKee
  20. 20. Why don’t we use stories more?
  21. 21. “I can’t tell good stories”
  22. 22. “I don’t have any good stories”
  23. 23. “I don’t know when to tell a story”
  24. 24. Ready to change that?
  25. 25. It’s not that hard
  26. 26. Stay tuned...

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