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The Cloud - An introduction

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A high-level look at The Cloud. What is it, why should you care, and where things will go from here.

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The Cloud - An introduction

  1. 1. The Cloud An introduction 4/19/10 © Neustar Inc. / Proprietary and Confidential
  2. 2. “Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” -- National Institute of Standards and Technology
  3. 3. Huh? Huh?
  4. 4. Think of it this way...
  5. 5. The Cloud allows you to treat computers...
  6. 6. ...like electricity
  7. 7. You pay for only what you use
  8. 8. You don’t have to build your own infrastructure
  9. 9. You use as much as you need, whenever you need
  10. 10. What does that mean to me?
  11. 11. Pre-Cloud Regular You Datacenter
  12. 12. Pre-Cloud I need 30 servers Regular You Datacenter
  13. 13. Pre-Cloud Give me a couple weeks Regular You Datacenter
  14. 14. Pre-Cloud I only need them for 1 day Regular You Datacenter
  15. 15. Pre-Cloud That’ll be $10,000* Regular You Datacenter * Based on 1 month contract
  16. 16. Post-Cloud Cloud You Provider
  17. 17. Post-Cloud I need 30 servers Cloud You Provider
  18. 18. Post-Cloud Done Cloud You Provider
  19. 19. Post-Cloud I only need them for 1 day Cloud You Provider
  20. 20. Post-Cloud That’ll be $100* Cloud You Provider * Based on 1 day usage
  21. 21. Who are these “Cloud Providers”?
  22. 22. Three Cloud service models...
  23. 23. Types of Cloud Services IaaS (Infrastructure-as-a-Service)
  24. 24. Types of Cloud Services PaaS (Platform-as-a-Service) IaaS (Infrastructure-as-a-Service)
  25. 25. Types of Cloud Services SaaS (Software-as-a-Service) PaaS (Platform-as-a-Service) IaaS (Infrastructure-as-a-Service)
  26. 26. Types of “Cloud” Services SaaS (Software-as-a-Service) PaaS (Platform-as-a-Service) IaaS (Infrastructure-as-a-Service)
  27. 27. IaaS (Infrastructure-as-a-Service) Examples: Amazon EC2, Rackspace Servers You have “root” access on a virtual Linux or Windows machine You are responsible for installing system packages, scaling, and failover The big difference is that you don’t own, manage, or commit to the hardware Most discussion about the Cloud focus on the IaaS layer, and is the easiest for companies to understand* * Most of this presentation focuses on IaaS as well
  28. 28. PaaS (Platform-as-a-Service) Examples: Google App Engine, Force.com Your application lives in a sandbox, with limited access to the O.S. and file system In exchange, the system automatically handles configuration, scaling, and failover Similar to the advantages that modern languages (e.g. Ruby-on-Rails) provide Cost based on usage
  29. 29. SaaS (Sofware-as-a-Service) Examples: Salesforce.com, Twitter A fully-baked service that requires no coding Flexibility and customization is limited to what the service allows you to do Advantage of SaaS services over locally installed software is that you don’t have to maintain it, and you can use it anywhere Generally subscription based
  30. 30. What makes you a “Cloud” 1. Elastic (on-demand capacity) 2.Self-service (provisioning through API/UI) 3.Pay-for-usage (no long term contract) 4.Virtualized (all servers look/act identically)
  31. 31. Other “Cloud” services Storage (e.g. Amazon S3, Rackspace cloudfiles) Load balancing (e.g. UltraDNS, Amazon Elastic Load Balancing) CDN (e.g. Akamai, Limelight, Amazon CloudFront) Backups (e.g. Carbonite, Mozy) Productivity (e.g. 37signals Basecamp, Zoho) Personal (e.g. YouTube, Facebook)
  32. 32. Why is the Cloud such a big deal?
  33. 33. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Monthly payments 75.3% Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100% Source: IDC Enterprise Panel, 3Q09
  34. 34. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100%
  35. 35. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100%
  36. 36. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Architecture Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100%
  37. 37. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Architecture Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% Core 0% 33% Competencies 67% 100%
  38. 38. Benefits of the Cloud 1. Reduce costs 2.Increase agility 3.Architecture (loosely coupled, scalable, etc.) 4.Freedom to focus on your core competencies
  39. 39. #!!$(!*(#&"("#!!$(!$(!*" #!!$(!)(!+"("#!!$(!)(')" #!!$(!%(#!"("#!!$(!%(#%" #!!$(!&(!'"("#!!$(!&(!," #!!$(!+('#"("#!!$(!+('&" 2004 #!!$('!(#$"("#!!$('!(*!" #!!$('#(!)"("#!!$('#(''" #!!)(!'('%"("#!!)(!'(##" #!!)(!#(#,"("#!!)(!*(!)" #!!)(!$('!"("#!!)(!$('%" Text #!!)(!)(##"("#!!)(!)(#&" #!!)(!,(!*"("#!!)(!,(!+" #!!)(!&('$"("#!!)(!&(#!" 2005 #!!)(!+(#)"("#!!)('!(!'" #!!)(''(!%"("#!!)(''('#" #!!)('#('&"("#!!)('#(#$" #!!%(!'(#+"("#!!%(!#(!$" #!!%(!*('#"("#!!%(!*('&" #!!%(!$(#*"("#!!%(!$(#+" #!!%(!%(!$"("#!!%(!%('!" #!!%(!,('%"("#!!%(!,(##" #!!%(!&(#,"("#!!%(!+(!#" 2006 #!!%('!(!&"("#!!%('!('$" #!!%(''('+"("#!!%(''(#)" Source: http://www.google.com/insights/search/#q=%22Cloud%20computing%22&cmpt=q (@acroll) #!!%('#(*'"("#!!,(!'(!%" #!!,(!#(''"("#!!,(!#('," #!!,(!*(#)"("#!!,(!*(*'" #!!,(!)(!%"("#!!,(!)('#" #!!,(!%(',"("#!!,(!%(#*" #!!,(!,(#+"("#!!,(!&(!$" 2007 #!!,(!+(!+"("#!!,(!+(')" #!!,('!(#'"("#!!,('!(#," #!!,('#(!#"("#!!,('#(!&" #!!&(!'('*"("#!!&(!'('+" #!!&(!#(#$"("#!!&(!*(!'" #!!&(!$(!%"("#!!&(!$('#" #!!&(!)('&"("#!!&(!)(#$" #!!&(!%(#+"("#!!&(!,(!)" Interest in “cloud computing” #!!&(!&('!"("#!!&(!&('%" 2008 #!!&(!+(#'"("#!!&(!+(#," #!!&(''(!#"("#!!&(''(!&" #!!&('#('$"("#!!&('#(#!" (from alistair’s talk) #!!+(!'(#)"("#!!+(!'(*'" #!!+(!*(!&"("#!!+(!*('$" #!!+(!$('+"("#!!+(!$(#)" Graph of cloud growth #!!+(!)(*'"("#!!+(!%(!%" #!!+(!,('#"("#!!+(!,('&" 2009 #!!+(!&(#*"("#!!+(!&(#+" #!!+('!(!$"("#!!+('!('!" #!!+(''(')"("#!!+(''(#'" #!!+('#(#,"("#!'!(!'(!#" 2010 #!'!(!#(!,"("#!'!(!#('*"
  40. 40. Value of Cloud Computing Services $160 billion $120 billion $80 billion $150.1 billion $40 billion $56.3 billion $0 billion 2009 2013 (Projected) Source: Gartner http://bit.ly/aQKb0G
  41. 41. What concerns do companies have with the Cloud?
  42. 42. Rate the challenges/issues ascribed to the cloud Security 87.5% Performance 83.3% Availability 82.9% Worried on-demand will cost more 81% Lack of interoperability standards 80.2% Bringing back in-house may be difficult 79.8% Hard to integrate with in-house IT 76.8% Not enough major suppliers 76% 0% 33% 67% 100%
  43. 43. Rate the challenges/issues ascribed to the cloud Lack of Security 87.5% Trust Performance 83.3% Availability 82.9% Worried on-demand will cost more 81% Lack of interoperability standards 80.2% Bringing back in-house may be difficult 79.8% Hard to integrate with in-house IT 76.8% Not enough major suppliers 76% 0% 33% 67% 100%
  44. 44. You lose control
  45. 45. You lose visibility
  46. 46. You lose a person to blame
  47. 47. You need to trust the Cloud won’t vanish
  48. 48. Where do things go from here?
  49. 49. Where do things go from here? Early adopters will prove the ROI Cloud providers will continue to innovate and address concerns Trust in the cloud will increase Companies will stop asking “What can I move to the Cloud?”, and instead ask “What CAN’T I move to the Cloud? Eventually PaaS will overtake IaaS

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