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  Building	
  a	
  Service	
  Provider	
  Cloud	
  
Offering	
  	
  	
  

Arron	
  Stebbing	
  
Cloud	
  Architect/Opera:ons	
  Manager	
  
Who	
  Am	
  I?	
  
•  vExpert	
  2013	
  
•  vChampion	
  2011/2012/2013	
  
•  Work	
  History	
  
–  ZeKaGrid	
  (Public	
  Cloud)	
  
–  FlexScale	
  an	
  Empired	
  Offering	
  (Hybrid	
  Cloud)	
  
–  Thomas	
  Duryea	
  Cloud	
  (Hybrid	
  Cloud)	
  
Why	
  build	
  a	
  Cloud?	
  
• 
• 
• 
• 
• 

On	
  Demand	
  Self	
  Service	
  
Broad	
  Network	
  Access	
  
Resource	
  Pooling	
  
Rapid	
  Elas:city	
  
Measured	
  Service	
  (Showback	
  /	
  Chargeback)	
  

NIST	
  Defini:on	
  for	
  Cloud	
  Compu:ng	
  
What	
  sort	
  of	
  Cloud?	
  
•  Public	
  
•  Private	
  
•  Hybrid	
  
Public	
  Cloud	
  

Public	
  Cloud	
  
• 
• 
• 
• 

VMware	
  
Amazon	
  
MicrosoY	
  
Google	
  
Private	
  Cloud	
  

Private	
  Cloud	
  
•  Reference	
  Architecture	
  
•  Behind	
  Corporate	
  Firewall	
  
•  Outsourced	
  or	
  Internally	
  Managed	
  
Hybrid	
  Cloud	
  

Hybrid	
  Cloud	
  
• 
• 
• 
• 

Networking	
  is	
  key	
  
Business	
  Agility	
  
Design	
  a	
  must!	
  
OpEx	
  
No	
  Cloud?	
  

No	
  Cloud?	
  
• 
• 
• 
• 

Is	
  this	
  Cloud	
  thing	
  really	
  worth	
  while?	
  
What	
  will	
  it	
  mean	
  to	
  my	
  business?	
  
Is	
  my	
  job	
  at	
  risk?	
  
What	
  will	
  happen	
  if	
  I	
  don’t	
  go	
  cloud?	
  
Choosing	
  your	
  Infrastructure	
  
•  Enterprise	
  Grade	
  Hardware	
  
–  Cisco/Dell/HP	
  
–  EMC/NetApp/IBM	
  

•  Whitebox	
  Solu:ons	
  
–  Supermicro	
  
–  Redhat/Openstack	
  
Pros	
  and	
  Cons	
  
Enterprise	
  Hardware	
  
Pros	
  
•  Global	
  Support	
  and	
  SLA’s	
  
•  More	
  features	
  to	
  upsell	
  
•  Transferable	
  Knowledge	
  
Cons	
  
•  Cost	
  
•  Need	
  to	
  capitalize	
  on	
  upsell	
  
	
  
“Enterprise”	
  Mindset	
  
•  Day	
  to	
  Day	
  solu:on	
  offering	
  
•  Reference	
  Architectures?	
  
•  Designed	
  for	
  Medium	
  to	
  Enterprise	
  
Environments	
  
•  Vendor	
  Rela:onships	
  
“Service	
  Provider”	
  Mindset	
  
•  Resiliency	
  
•  Efficiency	
  
•  Over-­‐Subscrip:on	
  
Star:ng	
  the	
  Journey	
  
•  Ensure	
  you	
  have	
  Full	
  Time	
  resources	
  
•  Review	
  and	
  Confirm	
  Bill	
  of	
  Materials	
  
–  Order	
  new/more	
  if	
  possible!	
  

•  Provide	
  High	
  Level	
  Design	
  
•  Detailed	
  Design	
  –	
  Reproducible	
  
•  Content	
  Management	
  System	
  
–  Wiki/IPAM/CMDB	
  
Cost	
  Modeling	
  
• 
• 
• 
• 
	
  

Cost	
  Recovery	
  
Service	
  Level	
  Agreements	
  
Service	
  Level	
  Objec:ves	
  
Research	
  &	
  Development	
  
Running	
  a	
  Cloud	
  
•  Automa:on/Orchestra:on	
  
•  Cross	
  Skilling	
  Required	
  
–  Compute/Storage/Network/Support	
  

•  On	
  Call	
  Rosters	
  
•  Infrastructure	
  Efficiency	
  
•  Monitoring/Aler:ng	
  
–  Informa:on	
  is	
  crucial	
  
Right	
  Sizing	
  &	
  Efficiency	
  
for	
  the	
  Cloud	
  
• 
• 
• 
• 

Ignore	
  Defaults	
  
Start	
  Small,	
  Upscale	
  Later	
  
Workload	
  Based	
  Cluster	
  &	
  Datastores	
  
Don’t	
  be	
  scared!	
  
Help	
  is	
  Available	
  
• 
• 
• 
• 

Leverage	
  Compe::on	
  
Leverage	
  Vendors	
  
Leverage	
  Reference	
  Architectures	
  
Leverage	
  Community	
  
–  Blogs	
  
–  TwiKer	
  
Differen:ate	
  
• 
• 
• 
• 

Produc:ze	
  
Value	
  Adds	
  
Services	
  
Bundles	
  
White	
  label/Resell	
  
•  It’s	
  all	
  to	
  hard,	
  find	
  a	
  partner,	
  produc:ze	
  and	
  
win	
  together!	
  
 Ques:ons?	
  

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Building a Service Provider Cloud Offering - MVMUG Sept2013

  • 1.    Building  a  Service  Provider  Cloud   Offering       Arron  Stebbing   Cloud  Architect/Opera:ons  Manager  
  • 2. Who  Am  I?   •  vExpert  2013   •  vChampion  2011/2012/2013   •  Work  History   –  ZeKaGrid  (Public  Cloud)   –  FlexScale  an  Empired  Offering  (Hybrid  Cloud)   –  Thomas  Duryea  Cloud  (Hybrid  Cloud)  
  • 3. Why  build  a  Cloud?   •  •  •  •  •  On  Demand  Self  Service   Broad  Network  Access   Resource  Pooling   Rapid  Elas:city   Measured  Service  (Showback  /  Chargeback)   NIST  Defini:on  for  Cloud  Compu:ng  
  • 4. What  sort  of  Cloud?   •  Public   •  Private   •  Hybrid  
  • 5. Public  Cloud   Public  Cloud   •  •  •  •  VMware   Amazon   MicrosoY   Google  
  • 6. Private  Cloud   Private  Cloud   •  Reference  Architecture   •  Behind  Corporate  Firewall   •  Outsourced  or  Internally  Managed  
  • 7. Hybrid  Cloud   Hybrid  Cloud   •  •  •  •  Networking  is  key   Business  Agility   Design  a  must!   OpEx  
  • 8. No  Cloud?   No  Cloud?   •  •  •  •  Is  this  Cloud  thing  really  worth  while?   What  will  it  mean  to  my  business?   Is  my  job  at  risk?   What  will  happen  if  I  don’t  go  cloud?  
  • 9. Choosing  your  Infrastructure   •  Enterprise  Grade  Hardware   –  Cisco/Dell/HP   –  EMC/NetApp/IBM   •  Whitebox  Solu:ons   –  Supermicro   –  Redhat/Openstack  
  • 10. Pros  and  Cons   Enterprise  Hardware   Pros   •  Global  Support  and  SLA’s   •  More  features  to  upsell   •  Transferable  Knowledge   Cons   •  Cost   •  Need  to  capitalize  on  upsell    
  • 11. “Enterprise”  Mindset   •  Day  to  Day  solu:on  offering   •  Reference  Architectures?   •  Designed  for  Medium  to  Enterprise   Environments   •  Vendor  Rela:onships  
  • 12. “Service  Provider”  Mindset   •  Resiliency   •  Efficiency   •  Over-­‐Subscrip:on  
  • 13. Star:ng  the  Journey   •  Ensure  you  have  Full  Time  resources   •  Review  and  Confirm  Bill  of  Materials   –  Order  new/more  if  possible!   •  Provide  High  Level  Design   •  Detailed  Design  –  Reproducible   •  Content  Management  System   –  Wiki/IPAM/CMDB  
  • 14. Cost  Modeling   •  •  •  •    Cost  Recovery   Service  Level  Agreements   Service  Level  Objec:ves   Research  &  Development  
  • 15. Running  a  Cloud   •  Automa:on/Orchestra:on   •  Cross  Skilling  Required   –  Compute/Storage/Network/Support   •  On  Call  Rosters   •  Infrastructure  Efficiency   •  Monitoring/Aler:ng   –  Informa:on  is  crucial  
  • 16. Right  Sizing  &  Efficiency   for  the  Cloud   •  •  •  •  Ignore  Defaults   Start  Small,  Upscale  Later   Workload  Based  Cluster  &  Datastores   Don’t  be  scared!  
  • 17. Help  is  Available   •  •  •  •  Leverage  Compe::on   Leverage  Vendors   Leverage  Reference  Architectures   Leverage  Community   –  Blogs   –  TwiKer  
  • 19. White  label/Resell   •  It’s  all  to  hard,  find  a  partner,  produc:ze  and   win  together!