BTEC BISNESS STUDYS UNIT 2

1. UNIT 2 BUSINESS
LEVEL 2 BTEC

2. Broom House Farm
Background to the
Business

3. LOCATION OF BROOM HOUSE FARM (BHF)
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6 Miles from Durham City centre
A691 runs by the side of the farm
It’s between 100-800 feet above sea level
It’s about 2 miles from Witton Gilbert,the nearest
village
• It is on top of a hill and it is very windy

4. MAP TO SHOW LOCATION OF BHF

5. WHO OWNS THE BUSINESS?
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Jane and Mark Gray
It is a partnership
THEY DO NOT OWN ALL THE LAND !!
They rent the land and pay £60,000 per year to
use it
• They have the lease until 2030

6. The Aims for Broom House Farm
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To make more profit
Expand the business
To improve the customer service
To stay organic with crops and animals
To increase the visitor numbers
To increase the prices

7. The Objectives for Broom House Farm Cafe
• To increase number of birthday parties and private bookings which will
bring in new cusomers who will spend money in the café and butchers
• To improve birthday party resources. This will make more people come
and that means more profit
• To improve customer service
• To improve outside play area which will help bring families in to the farm
at quieter times of the year

8. Butchery Objectives
• To increase the spend. Currently average spend is £35. If they
increas the spend to e.g. £40 they will make more profit
• To extend product range .They could make different flavours of pies
and sausages.Party packs of meat and vegetables or salad could be
made up for Barbecues.
• To maintain quality of product. The customers will not mind paying
more money on ther products

9. Farming Objectives
• Cattle
• To keep the cattle numbers and age of the animals
the same
• Sheep
• To increase the number of sheep by Increasing the
number of lambs which survive

13. • Easy to set up- There is less paper work
• Easy to run as partners can discuss
problems and Ideas – and more support
• If things go wrong partners have to pay
for everything themselves
• Partners can share work load and cover
for each other when one is on sick or on
holiday
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With a partnersip there are more ideas
and skils available than when there is
only one sole trader
The Partners may not always agree with
each other
• The partners have to share the profits
• If one partner dies or leaves the
business may fail and shut down

14. Tourers and Tents
• FACILITIES THAT THE CARAVAN PARK HAS
Toilet Block with showers,woshing up area,reciycling boxes,tent
Pitches and 3 static caravans
• Prices
Tents from £15.00 per night
Tourers and Motor Homes - From £17.00 per night with electric, from £15.00 without electric.
Pup tents - £5.00, gazebos - £5.00
PLEASE NOTE: one car per pitch. An extra car costs £3.00 per day.

16. What are Aims?
• An Aim is a goal or taget for the business
E.G.
• To make profit
• Expand the business
• To survive

17. Aims of Church Farm Carvan Park
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To make as much profit as possible
To make the barn in to holiday homes to make more profit
To replace the 3 old static Caravans and buy new ones
To provide service for the Tour de France 2014
To expand the Business by developing the top field

18. What is an objective ?
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Is what the business has to do to meet the aims
E.G
• To advertise
• To do Market research to find out what other businesses are doing
• Expand your land or premises

19. Objectives of Church Farm Carvan Park
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To cut the grass wekly
To clean and maintain the toilet and shower block daily
To paint the shower block every year
To meet the government and fire regulations
To make a good impression and to be friendly.

20. D’ARCY OATES PHOTOGRAPHY
TASK 2
Background
Ownership
The business is a partnership between Tom Oates and James D’Arcy
Responsibilities
James is taking photos of landscapes and buildings from inside and outside
Tom is taking photos of people e.g. school photos and weddings
Location
The business will be based in our homes and in a hired studio in Ripon.
The business will also have a Website with examples of our work for potential customers to see.
They will be able to buy our photos online.

21. The aim for the business is to make profit within a year
OBJECTIVES 1
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To advertise locally to get minimum of 3 customers per week spending
£40 each or more. This is because our costs are £100 per week and we
want to make a profit of £20
Is this SMART?
Specific – this objective is clear and is about our business
Measurable-you would now because we would now the number of
customers we have and the amount of profit
Achievable-because we have sead we are going to make £100 a week
which means we have made it achievable
Relevant- it is relevant because we have said that we will have a local
business and that we will get a minimum of customers
Time- this is time bound because our business as set a time by making
£100 per week

22. OBJECTIVES 2
To take and edit a minimum of 156 pictures a year,(100 by Tom of people and the rest by
James),using at lest 1 ful day a week to do this.
This is to meet our objective of selling 3 photographs a week and it takes into account
that the buisness will sell more photographs of people than landscapes and buildings
Is this SMART ?
Specific – this is clear and related to the business
Measurable-because we have a specified the number of
photographs taken in a year.
Achievable-it is a sensible number and can be easily done
Relevant-it is relevant because it relates to the business
directly because the photographs are sold
Time- a time has been set in that a 156 photos will be
taken in a year

23. OBJECTIVES 3
To update the website weekly in order to attract new customers
and keep existing ones. This is to keep the site new and fresh as it
is the main ‘location’ of the business.
Is this SMART ?
Specific –this is clear and related to the buisiness
Measurable-because it has to be done weekly.
Achievable-It is something that can be done easily within
the time frame.
Relevant-It is relevant because the website is the main form
of advertising and selling for the business.
Time- It is time constrained because it is going to be done
every week

24. UNIT 2 BUSINESS
LEVEL 2 BTEC