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Business Lighters

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Business Lighters

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Business Lighters

  1. 1. F.I.R.E LIGHTERS
  2. 2. BUSINESS BACKGROUND
  3. 3. Our Product • We will be producing a new gen of lighters • These lighters do not run on gas • They run on batteries instead producing heat
  4. 4. F.I.R.E LIGHTERS • LOCATION : THE CURVE OFFICE DEPARTMENT • REASON FOR LOCATION : CUT COST ON RENTAL ex. DISTRIBUTERS SELLING OUR PRODUCTS • THIS IDEA WAS INSPIRED BY DELL
  5. 5. REASONS • AT PRESENT DAY THERE ARE A LOT OF SMOKERS • GRADUALLY THE NUMBER OF SMOKERS WOULD INCREASE
  6. 6. MARKET ANALYSIS
  7. 7. Who are our CUSTOMERS • our customers will be based mostly smokers • People who enjoy smoking mostly from ages 18 and above • People who don’t like to constantly buy lighters
  8. 8. Customer background • Our customers will approximately have an income of RM500 per month and above • Our customers will range from students to almost every single job • Their geographic location will based in South East Asia • Smokers frequently complain about their cigarettes tasting like gasoline thus we improve our lighter to remove this taste
  9. 9. COMPETITORS • CRICKET – SIMPLE, CHEAP AND NOT INTERESTING • ZIPPO – OVERPRICED AND DURABLE • BIC LIGHTERS – BAD QUALITY, CHEAP • CLIPPER – CHEAP AND NOT DRUABLE
  10. 10. MARKETING STRATEGIES
  11. 11. PRODUCT BENEFITS • WE INVENTED THIS LIGHTER TO HELP SAVE MONEY (WOULDN’T HAVE TO KEEP BUYING LIGHTERS) • THE LIGHTER IS ECO-FRIENDLY • RECHARGABLE AND RECYCLABLE
  12. 12. PRODUCT BENEFITS • F.I.R.E Lighter gives customers durable • Affordable • Easy to light • Rechargeable • Convenient to carry around
  13. 13. Sales Strategy
  14. 14. Pricing and Advertising • Our product will be priced from RM25 • The lighter endorsed by other companies (ex. famous local bands, local artist, advertisement board, internet)
  15. 15. Management Strategies
  16. 16. F.I.R.E Lighters • Our company is a sole trader BOSS Manufacture Human Resources Market Raw Material Distribution Transportation Employee IT Advertisement
  17. 17. FINANCIAL PLAN
  18. 18. FINANCIAL PLAN How to get the money Loan from a Bank Make a deal with existing Manufacturing Company Capital Needed RM 5,000,000 Profit for 3 years : 15 M / 417.000 each month 2 Million for salary : 56.000 each month 7.5 (include Interest) for Bank 5.5 Million Clean Profit
  19. 19. References • www.cricketlighter.com • http://www.legacyforhealth.org/our-issues/cigarettes-and-the- environment • Ronson, D. (2008). Match and Lighter safety. US Fire Admministration. • http://www.nytimes.com/pages/business/index.html • Ronson, D. (2010). History of the Ronson lighter. Dutch Ronson Collector Club.

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