This document provides an overview of key concepts for a BTEC level 2 course including media sectors, platforms, devices, advantages of digital technology, audiences, and control and regulation organizations. It instructs students to define various audience types, compare media consumption models, give examples of passive and active consumption, and profile the target audience for a selected product. Key topics covered are the construction process for media including pre-production, production, distribution and exhibition. Digital media platforms such as TV, radio, downloads and streaming are also outlined.