This document provides guidance on how to conduct questionnaires and land use surveys to collect data on tourism in Wellington, New Zealand. It recommends using closed questions with rating scales, as well as demographic questions, to assess perceptions of how tourism impacts the region. The document also discusses how to identify an appropriate sample size and location, and etiquette for administering the questionnaires. It suggests narrowing the focus area for an accompanying land use survey of Wellington CBD to label uses like retail, restaurants, attractions and offices on a map.

1. How to use Questionnaires and what sort of
Questions to ask!
How to complete land use surveys.
Data Collection

2. What can you find out using a
Questionnaire?
 How people perceive the impact of Tourism in
Wellington.
 If they believe that Tourists cause congestion on
the roads/damage the environment/causing
crowding on public transport…..
What sort of questions can you ask?
 Do they think Tourism benefits the Wellington
region?
What are the problems with this question?
To big.. To many ways
in which someone
could answer.
Time..it would take too
long to answer.

3. What sort of questions can you ask?
 Closed questions – those that you answer with a yes or no.
e.g. Do you live in the Wellington region.
 Questions with a choice on answers.
e.g. Do you use any of the following facilities in Wellington?
Te Papa/i-sites/Museum of city and sea/Cable car…..
 Questions that allow people to rate their opinion on a scale.
e.g. Do you believe Tourists cause traffic problems in the city
during the summer? Rate on a scale of 1-5
0 3 5
No impact Some impact
Large Impact

4. Think about who you want to ask and
what you need to know about them!
 You may need to make sure that you ask
people who live in Wellington and not
tourists! You could put this on the
questionnaire.
 You may wish to check you get a range of
ages. If you only ask people your age you
will only get the opinion of 16-18 year
olds!
 Where are you going to collect the
questionnaire? You could get some from
family and friends but you will need to
collect some in Wellington. Think about
where you will collect them.

5. How many questions and how many
questionnaires to complete!
 People will not want to spend to long answering
questions so make it quick and easy to complete!
 You need a decent number of questionnaire so
that your research is detailed enough. (At least
25-50 is a good number – the more the better)

6. How to ask!
 Be polite…and smile 
 Explain briefly what you are doing. (Most people will
be willing to stop for school/college kids so use that!)
 Pick the people you ask – some people will be busy
and working.
 Be willing to accept the “no I’m very busy”
 You will not be on your own!

7. Other info to collect.
 Land Use Surveys
Make a note of what the land/space is use for in the
Wellington CBD.
Take a map of the are and note down the uses of the main
space within the city centre – how much of it is actually used
for Tourism?
Categorise each use;
 Retail (shops)
 Restaurants/Fast Food
 Tourist Attractions = cable car/museums/botanic gardens/children's
play areas
 Tourist facilities (i-sites/toilets..)
 Business (offices)

8. Label on the map
R = Retail
F = Restaurants/Fast
Food
T =Tourist Attractions
F =Tourist facilities
B = Business (offices)
G =General facilities
You can label these as
you go around the city
centre

9.  Be realistic!!!
 You will not be able to do every
street in Wellington – it would
take too long.
 Narrow down your focus area
to one or two areas.
 Label the areas on the map
using letters or colours as you
go round you can tidy it up and
do a neat copy later.
 You may be able to find some
of this info online – but I
F
F
B
R
R R
T

10. Photo’s
 These can be used to illustrate your findings.
Tourist
facility in
the centre
of
Wellington
. Often
used by
locals as
well.

11. Willis Street - Wellington
Willis Street
contains
mostly retail
and banking
facilities.
There are a
few shops
specifically
aimed at
Tourists, There are
advertisement
s along the
street
highlighting
upcoming
events and
Tourist
attractions.