The document discusses augmented reality technology and its potential applications and impact on libraries. It begins with definitions of augmented reality and discusses how it can overlay digital information on the physical world. It then explores how augmented reality may change how people access information as new technologies emerge. The document also discusses the relationship between augmented reality and information literacy skills. It provides examples of current augmented reality applications like QR codes, location-based services, and browser-based augmented reality before discussing the potential impacts on library services and how libraries can start connecting physical and digital resources through augmented reality.

1. QR Codes,
Location Based Services,
& Augmented Reality
for Libraries
Lauren Pressley | Z. Smith Reynolds Library | Wake Forest University
August 4, 2011 | Elon University | LYRASIS Ideas & Insights

2. Augmented Reality
Technology in action
What it means for us
Agenda

3. Augmented Reality
Technology in action
What it means for us
Agenda

4. Augmented Reality
Technology in action
What it means for us
Agenda

5. Augmented Reality
1. What is it?
2. Changes how people can access information
3. Information literacy

6. Definitions

7. “Augmented reality (AR) is a term for a live direct or an
indirect view of a physical, real-world environment whose
elements are augmented by computer-generated sensory input
such as sound, video, graphics or GPS data. It is related to a
more general concept called mediated reality, in which a view of
reality is modified (possibly even diminished rather than
augmented) by a computer. As a result, the technology functions
by enhancing one’s current perception of reality. By contrast,
virtual reality replaces the real world with a simulated one.”
Wikipedia, August 2, 2011

8. “Augmented reality n. the use of technology which allows
the perception of the physical world to be enhanced or
modified by computer-generated stimuli perceived with the aid
of special equipment; reality as perceived in this way.”
OED, draft edition, December 2005

9. “Augmented reality is the overlay of digital information on
the physical world.”
lauren’s take on it

12. a physical thing with
addition information embedded in it,

13. app that merges web-based information with real life,

14. or even just an overlay on your television screen

15. “The future is
already here —
it's just not very
evenly distributed.”
-William Gibson

16. Changes how people can
access information

17. Device evolution
impacts how
we access information.

18. The most recent case in point: the iPhone

19. Google changed how we interacted with the web.

20. Netflix changed how we accessed movies.

21. The Kindle changed
how we read books.

23. Information Literacy

24. “Information Literacy is the set of skills
needed to find, retrieve, analyze, and use
information.”
Association of College and Research Libraries

25. “Information Literacy is the set of skills
needed to find, retrieve, analyze, and use
information.”
Association of College and Research Libraries

26. “Information Literacy is the set of skills
needed to find, retrieve, analyze, and use
information.”
Association of College and Research Libraries

27. “Ultimately, information literate people are
those who have learned how to learn.
They know how to learn because they know
how knowledge is organized, how to find
information, and how to use information in
such a way that others can learn from them.
They are people prepared for lifelong
learning, because they can always find the
information needed for any task or decision
at hand.”
American Library Association
Presidential Committee on Information Literacy,
January 10, 1989

28. preparing people to use new tools that comes along

29. Augmented Reality
Technology in action
What it means for us
Agenda

30. Technology in Action
1. QR Codes
2. Location Based Services
3. Augmented Reality

31. QR Codes

33. Text

34. QR Codes:
signs

35. QR Codes:
buildings

36. QR Codes:
library or business cards

37. QR Codes:
products

38. QR Codes:
novelty items

39. QR Codes:
clothing

40. QR Codes:
tattoos??

42. Location Based Services

43. Foursquare

44. Foursquare:
an app

45. Foursquare:
badges

46. Foursquare
as a game:
•badges
•points
•mayorships
•deals

47. Gowalla

48. Gowalla:
an app for mobile devices

49. Gowalla
virtual bling

50. Gowalla
built around
incentives:
•stamps
•pins
•items
•trips

52. Facebook
introduced to
a fully
developed
social network

53. Facebook
sharing with
friends

54. Google+

55. Google+:
a website....

56. Google+
...& an app

57. Yelp

58. Yelp
built around
reviews:
•website
•app

59. Yelp
•share reviews
•find nearby
places of
interest

60. Yelp:
Location Based Services + Augmented Reality!

61. Augmented Reality

62. accrossair
Nearest
Tweets

63. Wikitude

64. Layar
Browser

65. Augmented Reality
Technology in action
What it means for us
Agenda

66. What it means for us
1. Changes in the information environment
2. Impact on library services
3. It’s a long ways off... in the short term
4. Connecting library services

67. Changes in the information
environment

68. Information Environment
Based in a physical world

69. Information Environment
complex systems

70. Information Environment
piles with less organization

71. Information Environment
using search

72. Information Environment
...or Google/Apple & Some combination thereof

74. Impact on library services

75. Library Services
People think of libraries as traditional spaces

76. Library Services
while they live in a largely online world

77. Library Services
they can access information anywhere

78. Library Services
and remixes unimaginable a few years ago

79. Library Services
they might even want to tag things, wherever they are

80. It’s a long ways off...
in the short term

81. What you can do:
can talk with other librarians about what they do

82. What you can do:
play with apps and smartphones

83. What you can do:
brainstorm with
colleagues

84. What you can do:
map out a plan

85. Connecting library services

86. Connecting Library Services
library tours

87. Connecting Library Services
tutorials in the stacks

88. Connecting Library Services
virtual subject guides

89. Connecting Library Services
colocate ematerials

90. Connecting Library Services
link from physical books to online resources

91. Connecting Library Services
embed archives in the real world

92. Connecting Library Services
supplement in marketing materials

93. Connecting Library Services
It all starts with experimenting!

94. Augmented Reality
Technology in action
What it means for us
Agenda

95. Photo Credits
Definitions
Minority Report Poster from Wikipedia at http://en.wikipedia.org/wiki/File:Minority_Report.jpg
Terminator 1984 Movie Poster from Wikipedia at http://en.wikipedia.org/wiki/
File:Terminator1984movieposter.jpg
AR3 by Ian Truelove at http://www.flickr.com/photos/cubistscarborough/2775306507/
PLANETART work in MoMA, New York by PLANETART at http://www.flickr.com/photos/PLANETART/
5065846901/
NFL Demo by Paul Mayne at http://www.flickr.com/photos/paulm/2233026957/
Baby Shower Super Bowl by Joe Shlabotnik at http://www.flickr.com/photos/joeshlabotnik/2251964780
WIlliam_Ford_Gibson from Wikipedia at http://en.wikiquote.org/wiki/File:William_Ford_Gibson.jpg
Information Environment
My Stack by archie4oz at http://www.flickr.com/photos/halfaloafoftofu/102494538/
My iPod Touch 8G with Macbook screen reflection by guccio@ at http://www.flickr.com/
photos/yggg/2141154996/
Google Lego 50th Anniversary Inspiration by Antonio Manfredonio at http://www.flickr.com/photos/
manfrys/2226178289/
NetFlix by Andrew Alforque at http://www.flickr.com/photos/alforque/33028494/
ebooks kindle amazon by Michael Porter at http://www.flickr.com/photos/libraryman/2048264201/
tcdisrupt_tc-5 by TechCrunch at http://www.flickr.com/photos/TechCrunch/5743785861/
Puzzling (R0012047) by Jon Lim at http://www.flickr.com/photos/snowblink/3105218991/

96. Photo Credits
QR Codes
TriOut Poster by Wayne Sutton at http://www.flickr.com/photos/waynesutton/5137889651/
Times Square - cotobre 2010 by QRious Code at http://www.flickr.com/photos/QRiousCODE/
5111237485/
library loaner card with QR code by Matias Singers at http://www.flickr.com/photos/MatiasSingers/
4890601028/
I am a PaperCamp Cup. by Jeremy Keith at http://www.flickr.com/photos/adactio/3203904948/
QR Code Cupcakes by Clever Cupcakes at http://www.flickr.com/photos/clevercupcakes/4397152402/
Me being QR Scanned by Finnur Magnusson at http://www.flickr.com/photos/
51035769372@N01/5526008766/
QR Code Temporary Tattoo SCANS!!! by Scott Blake at http://www.flickr.com/photos/
17144770@N00/5036227559/
Location Based
So this happened by dennis crowley at http://www.flickr.com/photos/dpstyles/4667273216/
Holy crap! Just spotted @foursquare in Apple's new iPhone "pet finder" ad! by dennis crowley at http://
www.flickr.com/photos/dpstyles/4539944714/
Foursquare by Esther Vargas at http://www.flickr.com/photos/24614969@N04/5445471198/
Ooofah. by JulianBleecker at http://www.flickr.com/photos/JulianBleecker/4176401036/
Gowalla CEO, Josh Williams, shows off his iPhone app by Robert Scoble at http://www.flickr.com/
photos/scobleizer/4422080446/
122of365[NTR23] by ntr23 at http://www.flickr.com/photos/ntr23/4581501569/
Toy Blocks by Jo Carter at http://www.flickr.com/photos/angelsk/4029290591/

97. Photo Credits
Another new Gowalla item > Kettle #14 by Jo Carter at http://www.flickr.com/photos/angelsk/
3928211203/
DSC_0076.JPG by Andrew Feinberg at http://www.flickr.com/photos/andrewfeinberg/2324843973/
Nice try Facebook Places (while in London). Thanks, but I'll stick with @Foursquare :) by paulamarttila
at http://www.flickr.com/photos/paulamarttila/5004565054/
Facebook Places by Erik Morner at http://www.flickr.com/photos/morner/4971281236/
A Great Day At Google! by Trey Ratcliff at http://www.flickr.com/photos/stuckincustoms/5991453746/
Google+ by Tim Ubial at http://www.flickr.com/photos/timubial/5948934309/
Google+ by Ruben Bonache at http://www.flickr.com/photos/will-smith/5936990473/
JeremyStoppelman,Yelp by Dow Jones Events at http://www.flickr.com/photos/djevents/5149042591/
Yelp Icon by yelp.com at http://www.flickr.com/photos/yelp/5540543936/
The grid of icons seems to be an emerging trend in iPhone apps. by Joshua Kaufman at http://
www.flickr.com/photos/joshuakaufman/4285859919/
IMG_0228 by Kramchang at http://www.flickr.com/photos/kramchang/5723714527/
Augmented Reality
Wikitude by szlagor at http://www.flickr.com/photos/szlagor/4669872860/
Noticings Layar by James Bridle at http://www.flickr.com/photos/STML/4270806401/
Information Environment pt. 2
Catalogue by Cher Amio at http://www.flickr.com/photos/underpuppy/4703228
Pulling Out THe Cantos. by Patrick Gage Kelley at http://www.flickr.com/photos/patrickgage/
3213873373

98. Photo Credits
20080727-_DSC2896 Horton Harvest by Clifton Beard at http://www.flickr.com/photos/
11444813@N03/2721443285
A Nice Place to Stay on the Internet by Thomas Hawk at http://www.flickr.com/photos/thomashawk/
76761120
An apple with the logo of Google made with laser by Ana Belen Ramon at http://www.flickr.com/
photos/missha/2209205063
Day 301/365-I Have Been Assimilated by Kevin Harber at http://www.flickr.com/photos/kevharb/
3794113704/
Library Services
ZSRLibrary by Ken Bennett
My Desk by Simon Starr at http://www.flickr.com/photos/simonstarr/2610457820
Nr Symonds Yat, Gloucestershire 25-05-2008 by David Jones at http://www.flickr.com/photos/dgjones/
2527968094/
Playing with Wikitude outside the Bank of England by Francis Storr at http://www.flickr.com/photos/
fstorr/4028545211/
Lost in Tagging by Alexandre Dulaunoy at http://www.flickr.com/photos/adulau/2124178869
Dropbox by Johan Larsson at http://www.flickr.com/photos/johanl/4580058581/
DISH (Digital Heritage Strategies) 2011 Advisory Board Meeting by DISH2011 at http://
www.flickr.com/photos/dish2011/5465927990/
P1000665DISH (Digital Heritage Strategies) 2011 Advisory Board Meeting by DISH2011 at http://
www.flickr.com/photos/dish2011/5465923320/

99. Photo Credits
Use in Libraries
Day 180: in the stacks by Laura Taylor at http://www.flickr.com/photos/bookgrl/1348356383/
A Quick Tour of Philosophy by Steve Fernie at http://www.flickr.com/photos/albinoflea/362125635/
iPad library by Ownipics at http://www.flickr.com/photos/Ownipics/4838107868/
Urban Visions Book: A Coruna by a r e s at http://www.flickr.com/photos/rlares/3615900549/
Chorley by Lancashire County Council at http://www.flickr.com/photos/lancashirecc/5208354373/
QR Coe at Mulvane Art Museum by David Lee King at http://www.flickr.com/photos/davidking/
5055325064/
BlackBerry Storm Smartphone by Cheon Fong Liew at http://www.flickr.com/photos/liewcf/
3547134847/

100. Questions?
Comments?
Lauren Pressley
http://twitter.com/laurenpressley
http://laurenpressley.com
lauren@laurenpressley.com
Interested in QR Codes? See http://guides.zsr.wfu.edu/qrcodes!