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Perfect pitch: using research to help win creative pitches

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Perfect pitch: using research to help win creative pitches

  1. 1. Perfect Pitch Research to help you win new business pitchesResearch to help you win new business pitches 7, MAIDSTONE BUILDINGS MEWS  72 – 76 BOROUGH HIGH STREET  LONDON SE1 1GD Tel 020 7234 9340  info@wardlemclean.co.uk  www.wardlemclean.co.uk  www.theartofconversation.net
  2. 2. Perfect Pitch is: • Fast turn-around pitch research, designed to hone/support pitch ideas • Experienced researchers and planners, nurturing ideas not killing them • Flexible we recruit and/or run research, in our studio or elsewhere • Independent research adding client- credibility and differentiation • Tried and tested by agencies such as Ogilvy, AMV.BBDO, DLKW Lowe • Not connected to Jon Steel’s excellent book of the same name
  3. 3. Perfect Pitch package • Input on the ideas Constructive feedback on your pitch, from researchers on your side, with a stake in your success • Endorsement Expert, independent endorsement: we are client-credible and have researched campaigns such as Dulux, Lloyds Bank and McDonald’s • Film as well Consumer video clips to help bring responses to life; if you want more filming/pictures, fewer words, we do that too • Incredible value Initial fee to cover costs on commissioning is followed by a success fee IF you win the pitch
  4. 4. Perfect Pitch people Good research on your side, from a trusted brand Kevin McLean brand/ad research specialist Judith Wardle wrote THE book on creative development research Ian Callow ad researcher and planner with Leagas Delaney, Ogilvy and Grey Nick Long international ad research specialist Lisa Morgan all-round research guru, based up north Stuart Bolitho Field Manager, there’s nobody he cannot find
  5. 5. Perfect Pitch small print • We’ve learned a lot about brands and businesses and consumers over the years, including the secret truth about consumer research (available as part of the package). Which is why Perfect Pitch is only for agencies and not for clients. And it’s why we use a success fee; you win, we win. We really, really want you to win.  Perfect Pitch applies only to agencies working on a pitch. We work for only one agency on any pitch.  The success fee applies if/when you win the business in any form.  Our studio (Propeller) uses four broadcast-quality cameras to film groups. Hire of Propeller Studio (evenings only) is subject to availability, with cancellation charges.  A branded research document is included (if needed). Our job is to help to make the ideas as strong as they can be. So we work with you until there is genuinely positive feedback.  How much? Some general figures: to recruit and run a group, £1250. Recruit a group for you to run, £400. Hire of our studio for an evening, £500. Success fee = 200%. • Contact Kevin McLean tel 020 7234 9340 / 07966 460 352 kevin@wardlemclean.co.uk. We used Perfect Pitch and found it efficient, insightful and perfectly calibrated to help agencies win business. Which we did, on that occasion at least. Richard Swaab, Executive Vice Chairman, AMVBBDO During the intensity of the pitch it's good to have an independent perspective, if you can’t see the wood for the trees. Tony Quinn, Chief Strategy Officer, Publicis London
  6. 6. 7 Maidstone Buildings Mews 72-76 Borough High St, London SE1 1GD Wardle McLean Tel 020 7234 9340 07966 460 352 kevin@wardlemclean.co.uk www.wardlemclean.co.uk Where we are
  7. 7. 7 Maidstone Buildings Mews 72-76 Borough High St, London SE1 1GD Wardle McLean Tel 020 7234 9340 07966 460 352 kevin@wardlemclean.co.uk www.wardlemclean.co.uk Where we are

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