Erantucci 28 nov rev1

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Presentazione di Emiliano Rantucci, Sales Manager Microsoft Dynamics, in occasione del Workshop " Il retail specializzato tra fisico e on line: convergence competitive?" del 28/11/2014 presso l'Atahotel Executive di Milano

Presentations & Public Speaking

Emiliano Rantucci – CAPGEMINI ITALIA
Milano, 13/11/2014

Empowered Consumers Require Revolutionary Change
Dynamic Retailer’s Complete Shopping Experience
4

Because the New Customer Shopping Journey
Events
Press
Search Marketing
In-Store
Word of Mouth
Social Network
Manufacturer Website
Manufacturer Website
Manufacturer Website
In-Store
In-Store
Mobile
Mobile
Retailer Website
Retailer Website
Retailer Website
How-To Video
Reviews
PR
Social
Friends
Media
Advertising
Pop-up Stores
Blogs
And creates a multitude of opportunities to connect with them…
Unfolds Everywhere, Anytime, On Any Device
Loyalty Programs
CRM Activities
Advertising
PR
Media
6

Events
Press
Search Marketing
In-Store
Word of Mouth
Social Network
Manufacturer Website
Manufacturer Website
Manufacturer Website
In-Store
In-Store
Mobile
Mobile
Retailer Website
Retailer Website
Retailer Website
How-To Video
Reviews
PR
Social
Friends
Media
Advertising
Pop-up Stores
Blogs
Loyalty Programs
And creates a multitude of opportunities to connect with them…
Unfolds Everywhere, Anytime, On Any Device
CRM Activities
Advertising
PR
Media
7
Because the New Customer Shopping Journey

8
The Situation Today for Many Retailers

Why Microsoft In Retail?
Decades of Expertise
Best Platform for
Enterprise
Best in Class
Consumer Experience
Great Devices for Retail
13

Biggest Partner Network For Apps & Deployment
Familiar and Intuitive Tools
$10Billion R&D Investment
14

Grazie
Emiliano Rantucci
Sales Manager – Microsoft Dynamics
Phone: +39 349 6819619
E-Mail: emiliano.rantucci@capgemini.com
Twitter @erantucci

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Erantucci 28 nov rev1

1. Emiliano Rantucci – CAPGEMINI ITALIA Milano, 13/11/2014

2. Agenda

3. 3

4. Empowered Consumers Require Revolutionary Change Dynamic Retailer’s Complete Shopping Experience 4

5. Technology Driving Pace of Change 5

6. Because the New Customer Shopping Journey Events Press Search Marketing In-Store Word of Mouth Social Network Manufacturer Website Manufacturer Website Manufacturer Website In-Store In-Store Mobile Mobile Retailer Website Retailer Website Retailer Website How-To Video Reviews PR Social Friends Media Advertising Pop-up Stores Blogs And creates a multitude of opportunities to connect with them… Unfolds Everywhere, Anytime, On Any Device Loyalty Programs CRM Activities Advertising PR Media 6

7. Events Press Search Marketing In-Store Word of Mouth Social Network Manufacturer Website Manufacturer Website Manufacturer Website In-Store In-Store Mobile Mobile Retailer Website Retailer Website Retailer Website How-To Video Reviews PR Social Friends Media Advertising Pop-up Stores Blogs Loyalty Programs And creates a multitude of opportunities to connect with them… Unfolds Everywhere, Anytime, On Any Device CRM Activities Advertising PR Media 7 Because the New Customer Shopping Journey

8. 8 The Situation Today for Many Retailers

9. 9 Vision to Reality

10. 10

11. 11

12. 12

13. Why Microsoft In Retail? Decades of Expertise Best Platform for Enterprise Best in Class Consumer Experience Great Devices for Retail 13

14. Biggest Partner Network For Apps & Deployment Familiar and Intuitive Tools $10Billion R&D Investment 14

15. Grazie Emiliano Rantucci Sales Manager – Microsoft Dynamics Phone: +39 349 6819619 E-Mail: emiliano.rantucci@capgemini.com Twitter @erantucci