A computational plot engine of personal data based on statistical inferences, semantic analysis and probability calculation

1. MyMiniMaxiLoveLife
A
computational
plot
engine
of
personal
data
based
on
statistical
inferences,
semantic
analysis
and
probability
calculation
Bénédicte Jacobs & Laure-Anne Jacobs – Larbitslab – Bruxelles
INTETAIN 2013 – Numediart Institute Mons – 3 July 2013

2. MyMiniMaxiLoveLife
an
app
which
in
a
playful
way
designs
your
lovelife

3. INTRO
§ Social networks are digital archives of personal data - a Big Social Data Archive -
where masses of information about the user are stored.
§ Social Networks like Facebook, Twitter, Foursquare and Linkedin currently offer the
ability to collect masses information on people.
§ Much has been told about privacy problems, digital identity, but how to deal with this
issues?

4. CONCEPT
§ MyMinimaxiLoveLife is a personal storyteller or story predictor
§ for Social Networks Fans
§ that tell fictional stories, called LoveLIfe-soaps
§ based on personal data taken from
§ and intrigues resulting from statistical and semantic analysis of individual data
§ where friends and relationships, activities, everyday facts are brought into the
interest

5. GOAL
§ Build an application specially designed for Facebook
§ Which uses personal data of user’s Facebook account to generate short fictions
§ Available on Google play and App store
§ Free to download
§ Userfriendly Interface

6. § Analysing:
§ By analysing structured data and
unstructured data of user’s
Facebook account
§ Statistical & Semantic analysis
• Inferring:
§ By inferring facts, events,
feelings of the statistical
and semantic analysis of
social data
• Designing:
§ By combining these inferred data
and relating them to each other
§ Story-models are developed based
on real elements of everyday life of
the user
HOW

7. ARCHITECTURE
MyMiniMaxiLoveLife
a
computational
plot
engine

8. How it works: overview architecture

9. How it works: overview architecture

10. Facebook Platform: Capabilities
§ Facebook stores data about users and their connections in something known as the
Social Graph. It’s also called the Open Graph.
§ To access to this data, Facebook provides something called the Graph API. With Paths
we can get different types data from Facebook.
§ Some of the access to this data is given by default, other need permissions

11. Facebook Platform: Capabilities

12. Facebook Platform: Capabilities

13. Insight in the profiling module

14. Insight in the profiling module

16. EXAMPLE
Case
study:
Ludovic
Bordas

17. Tap to and start the app
Menu bar
o Home
o Share
o Notification
o Info
# 1 > Join In: tap to and start the app

18. After starting the app, a teaser shows up.
The Join In button gives access to the app.
Intro: teaser
# 1 > Join In: authentification & identification

19. # 1 > JOIN IN: request for permissions
User interface shows up with the request to grand
permission to the basic Facebook-account info, such
as first name, last name, nickname, age, birthday,
hometown, education, workplace.
Connect with Facebook Connect

20. UI: Home
Based on the basic info an avatar-icon or
animated button is created. Most
important role: acting as coach.

21. #2 - PROFILING
UI: behavioral & biodata module
Based on the personal data of the user a brief profile is
build. The data concerns personal and biometric
information.

22. Man / Woman
0-10 / 11-17 / 18-29 / 30-39
Man / Woman
40-48 / 49-68 / 69-79 / 80-108

23. UI: DoYouLike & YouDoLike
Personal analytics engine: the module Do You Like &
You Do Like screens the account for information,
based on the paramaters which look who the user is,
where he is located and what has happened to him.
#2 – PROFILING: analysing basic infos

24. Who? > Ludovic, Bordas, 28 years, geek, just
married – Where? > Location > Puteaux,
France, near La Défence. – What? > work? >
studies? Studied at Saint-Quentin-en-Yvelines
– Interests? Futurama, Ma Télé Cartonne –
Other information published? Sandrine,
Girlfriend and wife recently
#2 – PROFILING: inferring key elements

25. #3 – DESIGNING YOUR LOVELIFE
UI: Story Editor
Based on the obtained data and the results
of statistic and semantic analysis, the
editing tool forms a scenario. This results
in a clip which appears on the screen.

26. IN LOVE
leave his single life soon
PC
windows
single
girlfriend Sandrine
GEEK
student
COMPUTER FREEK
still lives with his mother
will marry soon with Sandrine
home sweet home
new computer set up
studio for studies in Puteaux
new kinect device
cleaning computers
#3 – DESIGNING YOUR LOVELIFE

27. UI: Author Your LoveLife
The user is given the opportunity to change scenes of
the clip, on which the Do You Like & You Do Like
analysing system builds a next episode and produces a
new mini-clip.
#4 – AUTHOR YOUR LOVELIFE

28. #1 - Initial Situation
Profile Ludovic Bordas
#2 - Trigger Element
Iphone falls and breaks
#3 - Incident & Solution
Ludovic gets angry and depressed
#4 - Solution
To the app store to repair the iPhone
#3 – DESIGNING YOUR LOVELIFE : example of clips
mov.: http://www.larbitslab.be/wp-content/MMMLL_clips/Ludovic_001.mov
mov.: http://www.larbitslab.be/wp-content/MMMLL_clips/Ludovic_002.mov
mov.: http://www.larbitslab.be/wp-content/MMMLL_clips/Ludovic_003.mov
mov.: http://www.larbitslab.be/wp-content/MMMLL_clips/Ludovic_004.mov

29. larbitslab.be
info@larbitslab.be
Thanks For Your Attention!

30. Sources LoveLife Clips
LinksTheSun, Point Culture sur les Geeks, http://www.youtube.com/watch?v=vU0hjO52xpU, 15/10/2010
Unknown, Geek Room Tour 2012, http://www.youtube.com/watch?v=j8oBCQen20I, 05/02/2012
Bprdas Ludovic, Ludovic’s Photos, https://www.facebook.com/bordasludovic/photos, 27/10/2011
Ctdreamworks, Wedding Cartoon Animation, http://www.youtube.com/watch?v=BWOGt03uNGY, 01/06/2010
Nerd Drew Domkus, Moment - iPhone 3Gs Day part 2, http://www.youtube.com/watch?v=iMiLEXq9MfI, 23/06/2009
mandarine20, Toit de la Grande Arche – Paris, http://www.youtube.com/watch?v=vj9NMKub5X8, 17/01/2007
LionsgateFilmsUK, The Bank Job - official UK trailer. Lionsgate Films, http://www.youtube.com/watch?v=P-yikylK5gI, 02/01/2008
CasinoInternational, Mah Phone's Broken! - LOST Parody Short, http://www.youtube.com/watch?v=XlhmZ-4KrrM, 6/11/2008
iHackiPodz1234, Your IPhone is broken by Parry Gripp, http://www.youtube.com/watch?v=dCPPS3L3yW4, 25/09/2010
replacedirect, Apple iPhone 4 reparatie digitizer, http://www.youtube.com/watch?v=qHmmWWsxRtk, 27/07/2011