Dwe m3 digital footprint netiquette and reputation

This programme has been funded with
support from the European Commission
digital education that
promotes the digital
wellbeing of students
This publication has been produced with the support of the Erasmus+ Programme of the
European Union. The contents of this publication are the sole responsibility of the authors and
can in no way be taken to reflect the views of the National Agency and/or the European
Commission. 2018-1-UK01-KA203-48214.

MODULE 3
Digital Footprint, Netiquette and
Reputation

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This programme has been funded with support from the
European Commission. The author is solely responsible for
this publication (communication) and the Commission
accepts no responsibility for any use that may be made of
the information contained therein.
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CREATE
A visual representation of what your digital footprint
might include
LEARN
How to manage your online professional reputation
UNDERSTAND
What a Digital Footprint is
UNDERSTAND
The differences between your digital footprint and
your digital shadow
REALISE WHY
Employable online profiles. Businesses and companies
collect your information online
Learning
Objectives
& Topics

www.digital-wellbeing.eu Integrated digital education skills for educators
Module 3
Digital
Footprint,
Netiquette and
Reputation
Students today are very engaged in the
online world, but they are often unaware of
how their actions online leave a permanent
trace and can affect their future reputation.
In this module, we introduce the idea of
digital footprints, how what you do online
leaves traces behind, and how these traces
can impact your current and future
professional life, health, career and online
experience.

Module 4
Digital Footprint,
Netiquette and
Reputation
Learning Outcomes
• You will learn what your digital footprint is and
how you can leave traces that can never be erased
• You will be able to find out the size of your digital
footprint by using different tools such as the
Personal Digital Footprint Calculator
• You will also become aware of your digital shadow
and what it comprises of
• You will check out your netiquette and see if it is
correct or acceptable when using the internet
• You will understand your online reputation and, by
incorporating the 4 tips, be able to protect it

YOUR DIGITAL FOOTPRINT
• Much of what you do online leaves ongoing
traces of your activities.
• Without realising, every day you are giving an
evolving public presentation of who you are
which can be seen by anyone online
• What’s worse, there are elements of our digital
footprints that we can never erase
• You might think you are at home on your
laptops, mobile phones or tablets
communicating with just a few friends… but…
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• But, in reality, you are in a huge auditorium speaking into a public address
system to a world that can record and redistribute everything you say.
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Integrated digital education skills for educators www.digital-wellbeing.eu
https://www.youtube.com/watch?v=4P_gj3oRn8s
WHAT IS IT AND HOW IS IT CREATED?
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WHEN YOU POST, GO ONLINE, DOWNLOAD, UPLOAD,
PURCHASE AND COMMENT –
DO YOU THINK ABOUT YOUR DIGITAL FOOTPRINT?
Yes always No Sometimes
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Leaving digital footprints happens in
many ways, including:
1. WEBSITES AND WEB MERCHANTS
When you sign up for a new social
media site, or when you buy
something, you may not realize that
you are giving personal information
to the people who manage those
sites. That information is often shared,
circulated, and sometimes sold.
https://sites.google.com/site/digcitizenshipadventures/managing-your-digital-footprint
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2. FACEBOOK
You have many conversations on Facebook that you
think that only your Friends can see. But your Facebook
conversations are more public than you might realize,
because it's quite natural to lose track of all the Friends
you have allowed to have access to your conversations.
Also, remember that anyone can copy and paste
anything you say into an email that they send to others
- or publish on Facebook.
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3. YOUTUBE
Perhaps someone video recorded you at a party and
posted that on YouTube. Because it is posted on
someone else's YouTube account, you don't have
access to it and can’t remove it.
4. GOOGLE
And don't forget that Google reads your GMail to
choose what advertisements you might like to see.
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5. PHOTOS & SELFIES - JUST A HARMLESS PIC? OR…
When you take a photo on any device, it
creates both an image file and another file
known as Exif data (exchangeable image file
format). The EXIF data in a photo, for example,
contains a time and location stamp. Hackers can
then use artificial intelligence routines to
examine the photo to determine your age
(based on a comparison to image libraries), your
facial expression, gender, and other data points.
http://www.bbc.co.uk/guides/z2m4dmn
https://www.inc.com/john-brandon/hackers-can-use-a-selfie-to-track-your-location-determine-your-age-and-much-more.html
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5. PHOTOS & SELFIES – JUST A HARMLESS PIC? OR…
This information could be sold for marketing purposes.
Worryingly, it could be used for extortion, since the
hacker could lever some compromising information. Some
websites, such as Facebook, Instagram and Twitter strip
the metadata from images before publishing them.
However, on other sites, including Flickr and Google, you'll
need to remove it yourself before you upload anything, or
you risk sharing it with the rest of the world. Remember, if
you post your selfie on a website that doesn't remove the
metadata, you may be giving away much more
information than you intended to.
http://www.bbc.co.uk/guides/z2m4dmn
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CREATE YOUR DIGITAL FOOTPRINT…
...TIME TO CREATE YOUR OWN FOOTPRINT!
1. Find pictures that
represent all of the
websites that you
have visited in the
last 48 hours.
http://pesmarilynm.blogspot.com/2017/05/the-digital-footprint.html
2. Think about the
things you did on
each website and
how long you
spent on it.
3. If you spent more time on one website,
make that part of the footprint bigger! If
you have posted online, shared/sent a
photo, sent a message, these things
should also be included too!
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FIND OUT THE SIZE OF YOUR DIGITAL FOOTPRINT
https://readwrite.com/2008/03/24/new_tool_calculates_your_digital_footprint/
If you’re interested in the current size of your own digital footprint, you can download a
copy of the Personal Digital Footprint Calculator. This tool walks you through a
questionnaire that calculates your impact based on the responses to questions about your
computer usage, email usage, digital camera/camcorder usage, web downloading habits,
potential surveillance areas, and geographical information, among other things. The
questions do make you think about your online activities, but they may be hard to answer if
you’re not really aware of your online activities or good at coming up with averages for
things like “number of emails sent per week,” for example.
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https://readwrite.com/2008/03/24/new_tool_calculates_your_digital_footprint/A
FIND OUT THE SIZE OF YOUR DIGITAL FOOTPRINT
The questions make you think about your online activities, but they may be
hard to answer if you’re not aware of your online activities or estimating
averages for activities such as “number of emails sent per week”
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YOUR DIGITAL FOOTPRINT – IS IT FLATTERING?
https://www.youtube.com/watch?v=o8C1a2z_cuQ
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WHO IS INTERESTED IN DIGITAL
FOOTPRINTS?
Employers - Many employers use the internet and
social media platforms for recruiting and checking the
credentials of job candidates.
Online platforms such as LinkedIn are constructive and
powerful sites for job applicants to network, find job
postings, and enhance their career opportunities.
However, there is nothing stopping employers from also
checking you out on Facebook, Twitter or Instagram.
They can monitor you before you get the job or even
during your employment!
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WHO IS INTERESTED IN DIGITAL
FOOTPRINTS?
Police and Crime Prevention – Police in London have piloted
software which analyses social media to try to predict which
criminal gangs are most likely to commit violent crimes.
Healthcare - Researchers in America have analysed Twitter
output to try to learn more about the psychological health of
a community and predict rates of heart disease.
Online Service Providers - Regarded by some as intrusive,
cookies enhance our interaction with our favourite websites
and help create
http://www.bbc.co.uk/guides/zyvmhv4
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DID YOU KNOW THAT YOU ALSO PLAY A
ROLE IN OTHER PEOPLES DIGITAL FOOTPRINT?
Yes No Not Sure
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DIGITAL
FOOTPRINTS
– TO TAG OR
NOT TO TAG
Facebook users can tag friends in videos,
photos, check-ins and status updates,
among other types of interactions.
But there is an etiquette to be followed, as not
everyone appreciates being tagged.
When is it appropriate to tag and when
should you just keep it to yourself?
https://www.houstonpress.com/arts/the-etiquette-of-tagging-on-facebook-6387079
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DIGITAL
FOOTPRINTS
– TO TAG OR
NOT TO TAG
DO: Tag nice and/or flattering photos of friends.
Everyone loves that.
DON’T: Tag people in photos of them socialising
or in any images that might affect
their reputation.
If you’re not sure, ask first. Remember, 92% of
employers are using or are planning to use
Facebook to check out new recruits. Two biggest
turnoffs are alcohol and bad grammar
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DIGITAL FOOTPRINTS – TO TAG OR NOT TO
TAG
DO: Tag people/friends in discussion about dedicated
shared interests.
DON'T: Mass tag people, it is the equivalent of spam,
and will annoy people as much as spam does!
DO: Be aware that anything you tag someone in can be
seen by all his or her friends. Your timeline ceases to be
a private the moment you invite in another circle
through tagging.
DON'T: Tag people in older pictures of themselves without asking
permission first.
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YOUR DIGITAL SHADOW
As well as having a digital footprint, you also
have a digital shadow. Your digital shadow
comprises of passive contributions:
• images of you on a surveillance camera
• your bank records
• your retail and airline purchase records
• your telephone records
• your medical database entries
• copies of hospital scans
• information about your web searches
• general backup data
• information about credit card purchases etc.
https://readwrite.com/2008/03/24/new_tool_calculates_your_digital_footprint/
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MAKE A LIST OF THE INFORMATION YOU DO AND
DON’T WANT TO BE ON YOUR SOCIAL MEDIA PROFILE
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COME UP WITH POSITIVE USES FOR EACH OF THE FOLLOWING ONLINE.
NAME: ............................................................ ........................... ADDRESS: ....................................................... ... ................ ................ .........................................................................
AGE: ....................... SCHOOL: ................. ................................................................... ........................... JOB TITLE: ......................................................................................
FAMILY:..................................................................... BANK DETAILS: ............................................................................................
SOCIAL MEDIA HANDLES: ..............................
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COME UP WITH NEGATIVE USES FOR EACH OF THE FOLLOWING ONLINE.
NAME: ............................................................ ........................... ADDRESS: ....................................................... ... ................ ................ .........................................................................
AGE: ....................... SCHOOL: ................. ................................................................... ........................... JOB TITLE: ......................................................................................
FAMILY:..................................................................... BANK DETAILS: ............................................................................................
SOCIAL MEDIA HANDLES: ..............................
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REFLECT…
From the examples you have listed, what parts of
your information can you keep to yourself?
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https://www.youtube.com/watch?v=w2tW50CD6Aw
WATCH THIS VIDEO…
Will you change the way
you post online?
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HOW IS YOUR NETIQUETTE?
…is the correct or acceptable way of using the Internet!

CHECK YOURSELF
Are you respectful online?
Everyone has different feelings and
opinions and it is important to respect
differences online. You may wish to
comment on something someone has
shared but always remember that behind
every account is a real person.
If you wouldn’t say it to someone’s face,
the internet is not the place to say it either!
Social Media Etiquette – The Do’s And Don’ts Of Online Interaction

CHECK YOURSELF
Do you think about how your
comments might be read?
Strong language, capital letters, and
exclamation marks can be easily
misinterpreted online. In the real world we
have the addition of body language, tone
of voice and facial expressions to help us
understand what someone has said.
Think - if you were to receive this
comment how would you have felt?

CHECK YOURSELF
Are you careful with humour and sarcasm?
It’s great to share jokes with others and it is important to
be yourself online and let your personality shine through.
However, not everything is always clear online and
sometimes people might not realise you are joking. Often
people rely on emojis or text speak, e.g. ‘lol’, to help
show they are not being serious, but it isn’t guaranteed
other people will understand this.
Reread what you have written and think; will everyone
get the joke?
https://www.bbc.com/news/uk-36528256Social Media Etiquette – The Do’s And Don’ts Of Online Interaction

Think about who can see
what you have shared.
Privacy settings are a simple way to
restrict who can see what you are
sharing, but even with them in place
nothing is ever truly private online. Make
sure you keep as much of your personal
information off the internet as possible
and never share anything inappropriate.
Remember you are only as
private as your most public friend.
CHECK YOURSELF

CHECK YOURSELF
Remember to check friend requests and
group invites before accepting them.
The internet is a great place to share content
and chat to friends but remember to review
any new requests before accepting them.
Check if they are from someone you know or
were expecting to receive a request from.
If it isn’t from someone you know or
recognise then it is ok to decline the request.

Take time to have a read of the rules of
conduct/community standards.
Most online forums, social networks and
gaming networks have their own code of
conduct or guidelines for a user’s online
behaviour. Every user has the right to
have the same positive experience
online. The services you’re using use
these guidelines to help guide and
support you so that you know what will
and won’t be tolerated on their service.
CHECK YOURSELF

READ THE RULES!
Before using a new account take a moment
to read the community guidelines, so you
know the appropriate rules of posting,
behaviour and what to do if you need to
report something you see on this service.
Instagram Rules
Snapchat Community Guidelines
Facebook Community Rules
Twitter Rules

One of your friends sends you a link to a YouTube video.
Your friend is really offended by it: She says it’s very, very
offensive, and she just wanted to vent about it to you.
Naturally, you’re curious about what made your friend so
mad. If you click the link and watch the video, though, the
creators of the video will see that you chose to watch it.
Unless you choose to leave a comment or a rating out of
five stars, they won’t have any idea what you thought of it.
WHAT WOULD YOU DO?

There are many options. Just some of them include:
• You could watch the video and, if you were offended,
leave an angry comment.
• You could watch the video and, if you were offended, give
it a low starred rating.
• You could watch the video and not leave a comment.
• You could refuse to watch the video.
• Or, you could do something entirely different!
WHAT WOULD YOU DO?

Ask Yourself:
• Will what I do have any effects on me?
• How will I feel about what I choose?
• Will what I do have any effects on the people who made
the video?
• Will what I do have any effects on other people who use
YouTube and stumble across this video?
• What kinds of effects?
BEFORE YOU DECIDE

Your online reputation is as important as your offline and you must protect it
Your Online Reputation

YOUR REPUTATION ONLINE
https://www.youtube.com/watch?v=w7qEbPVw3hA
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4 TIPS TO MANAGING YOUR REPUTATION
ONLINE
1. Check your settings
Some of the most popular social networks are set to
public by default, meaning everyone can see our
photos, what we are sharing or talking about.
Regularly check your privacy settings across your social
networks and apps. We recommend a ‘friends only’
option for your online profiles.
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ONLINE
2. Search for yourself online
On a regular basis, do a quick search for yourself online.
If you find something you don’t like, report it with the
website or network host requesting the content be
removed.
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3. Deactivate old accounts
Social media changes so quickly, it can be easy to
forget about old accounts or networks we’ve
signed up to.
If you’re not using an account delete/deactivate it,
this can help avoid risk of accounts/profiles being
hacked.
ONLINE
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ONLINE
4. THINK before you post
Before you share, comment, like, post, Tweet or pin
anything… ask yourself if this is something you want
everyone to see?
Use the THINK model if you’re unsure about posting
something online >>> Ask yourself is it True? Is it
Helpful? Is it Illegal? Is it Necessary? Is it Kind?
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How Social Media
Content Can Impact
Your Career Goals?
Research shows that social media content
does influence an employer’s decision on
whether to hire an employee. Top pieces of
content that turned off employers:
• Provocative or inappropriate
photographs, videos or information –
46%
• Information about candidate drinking
or using drugs – 43%
• Discriminatory comments related to
race, religion, gender, etc. – 33%
• Candidate bad-mouthed previous
company or fellow employee – 31%
• Poor communication skills – 29%
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EXAMPLE: ONE GIRL’S DIGITAL
FOOTPRINT
A teenage girl with the Twitter handle “@Cellla_”
did not want to go to work at her new job at Pizza
Restaurant, so she Tweeted about it. And now she
doesn’t have to go to that job, because she was
fired. Her would-be boss, Robert Waple, saw the
tweet (thanks to one his employees), and he let
her know through Twitter that she didn’t have to
bother showing up.
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ONE GIRL’S DIGITAL FOOTPRINT – SOME
OBSERVATIONS
• This happened in 2015!
• @cellla_ deleted the tweets in 2015 and
shortly after abandoned that Twitter handle
but the digital footprint and legacy remain
• 5 years later the remains of this brief
interaction can still be seen with the tweet
featured on Failbook also on Twitter – there
are hundreds of reaction tweets
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All web content is driven by
Search Engine Optimization, also
known as SEO. Though the
intricacies of SEO can be difficult
to understand, what matters to
those creating a good LinkedIn
profile boils down to one aspect
of SEO: keywords.
.
How to Optimize Your Linked
In Profile for Better Search
Visibility
The magic word is
‘keywords’
What are keywords?
What can keywords do?
How should I use keywords?
What are the best keywords?

• What are keywords? Keywords are certain terms that are of great
significance within a certain context. For example, someone who has a
computer science degree might optimize their profile by using keywords
that focus on computers, such as “programming” or “software” or
“coding.”
• What can keywords do? Keywords will make a profile appear higher in
searches. That’s important—many job recruiters look for specific keywords
when seeking out applicants for jobs. They might rely on applicant tracking
systems, which in turn rely heavily on keywords specific to a particular
industry. The tracking system will look at the skills and experience listed in a
person’s profile; those with the appropriate keywords will rank higher on
the list that the recruiter will eventually see.
How to Optimize Your Profile for Better Search
Visibility

• How should I use keywords? Keywords should be
used judiciously throughout the profile—but this is
a case where a little goes a long way. Carefully
placed keywords at the beginning, middle and end
of a profile are great. Try not to use exact keywords
more than three or four times for every 500 words.
It’s also important to use similar keywords in
addition to the exact keyword. For instance, if a
good exact keyword is “leadership” related
keywords might include “management” or “team
leader” or simply “leader.”
Visibility

• What are the best keywords? That depends on the profession. Each profession has
certain clear keywords that will be sought after by most recruiters; for example,
accountants might expect to include keywords like accounting, QuickBooks,
financial services, etc.
• The key to using great keywords is to look at what recruiters are noticing. To figure
this out, do a job search for a certain keyword, such as “principal.” Then do a
keyword on “education administrator” or “secondary school administrator.” Each
will yield different results. These keywords essentially mean the same thing; they’re
just stating the position in unique ways.
• The best keywords will also match your skillset. Look at each potential keyword—
such as “accountant”—and figure out how to weave similar keywords into the
summary and experience, such as “financial advisor” “provided financial advice” or
“finance expert.”
Visibility

Make your profile stand out
from the crowd!
 Add a video to your profile
 Add publications
 Create a portfolio
Final Steps: Making a
Memorable LinkedIn Profile

• Add a video to your profile Create a video that showcases who you
are and what you do, then upload it to a sharing site and post the
URL to LinkedIn. This is a place where connections can learn more
about you, encourage them to click!
• Add publications Written anything good lately? Professional
writings, especially those that wind up in journals dedicated to your
field or those that make it into high profile publications should be
showcased on LinkedIn. There’s even a section for exactly that.
• Create a portfolio If you have a broad body of work that doesn’t
easily lend itself to explanation—such as a portfolio for an artist,
songwriter or anyone else in the creative side of things—a link to a
professional portfolio can allow connections to learn more about
what you do.
Final Steps: Making a Memorable LinkedIn
Profile

It’s important to know what to do to make
the profile stand out, but it’s equally
important to know what NOT to do. Here
are some common pitfalls to avoid.
 Treating LinkedIn like other social
media
 Skipping the personalization
 Not spending enough time on the site
 Not following up
Common LinkedIn Pitfalls &
How to Avoid Them

 Treating LinkedIn like other social media LinkedIn is for
professionals—period. “Blasting out a million connection requests
to people you don’t know, joining a group and immediately asking
for help, trolling on posts like this is Facebook or Twitter—these are
all the hallmarks of someone who doesn’t know or want to know
how to use LinkedIn for professional development,” Wheaton said.
“There is a lower tolerance for nonsense on LinkedIn. No one is
there to waste time.”
 Skipping the personalization LinkedIn is all about networking, and
that requires a bit of a personal connection—so never skip an
opportunity to personalize a connection request or message.
Sending out a request without a touch of personality can easily
tarnish a good reputation
Common LinkedIn Pitfalls & How to Avoid
Them

 Not spending enough time on the site “Getting the most out of
LinkedIn is a process,” Wheaton said. “If you think that you can join
and it will magically change your life or your prospects, you are likely
mistaken. It is part of your professional development and, just like
anything, will take some work to get something out of it. What I have
found is that the more I use it, the more useful it becomes to me.”
 Not following up When someone provides an introduction, helps you
get a job interview, answers your request for advice or otherwise takes
an interest in how things are going for you, circle back and let them
know how the situation turned out. Thank them for opening the door
to that great job, let them know how their advice helped you, or
simply tell them you appreciate the time they took to make
introductions on your behalf
Common LinkedIn Pitfalls & How to Avoid
Them
How to create a LinkedIn Profile

When the views start piling up, the
introductions roll in, comments increase on
whatever you post, and recruiters are getting
in touch to ask what they can do for you.
Success might very well look like a great
promotion, but sometimes it’s subtler, such
as connecting with a colleague who then
introduces you to a great source of
mentoring. Professional development is a
constant dance that keeps you moving
forward, so celebrate the little successes
along the way to that big one—that dream
job!
What Does Success Look
Like on LinkedIn?

ALWAYS
REMEMBER
AND THINK
ABOUT
ONLINE ANONYMITY
Believing you are anonymous is why
people sometimes do things online that
they would not do face to face. However,
it’s nearly impossible to be completely
anonymous online.
This is equally true for someone who
may be bothering or harassing you
online, there are ways to find out who
they are. Always, Always, Always report
abusive behaviour online.
6

ALWAYS KEEP PERSONALLY
IDENTIFIABLE INFORMATION SAFE
This is information that reveals who you are
in the offline world.
Your real name, address, email address,
phone number, age or school.
6

PRIVACY OPTIONS
REMEMBER
• You should be given choices about
what websites do with the
information they collect about you.
• Use these options to protect you
online. You don’t have to show your
age, school or home address on your
social media profile.
6

STRATEGIES FOR DEALING WITH
As we have learned, certain websites store and use your
information in a number of ways
Leave a site if you don’t like their policy
• Do a reputation check on the website, if any body else
had bad experiences or reported something
• Contact the site for more information about how they
use your information
6

PRIVACY OPTIONS - GDPR AND YOU
Under the GDPR, any EU citizen has a right to have all personal
information deleted by an organisation:
• Where the data is no longer necessary in relation to the
purpose for which it was originally collected
• Where the citizen withdraws consent and there are no legal or
other overriding legitimate interest for continuing to hold the
data
• Where the data was illegally processed
• When the personal data is processed in relation to the offer of
information society services to a child
INFORMATION
https://gdpr-info.eu/
6

This publication reflects the views only of the authors, and the Education, Audio-visual and Culture Executive Agency and the
European Commission cannot be held responsible for any use which may be made of the information contained therein."
Exercises &
Activities

ACTIVITY 1: MANAGING YOUR ONLINE
IDENTITY & REPUTATION
Visitors & Residents (V&R) Project
Interactive Online Lesson & Quiz
Visitors & Residents (V&R) Project. Visitors and Residents
is a simple way of describing the range of ways individuals
can engage with the Web. The V&R approach is, similarly,
based on mapping our own personal relationships with
internet technology, but using a structure that allows for
meaningful comparisons. By having students or users map
their activity, they can create a picture of their overall
engagement.
Takes 30 minutes: Engaging with Digital Tools and Services

• Would posting anonymously allow you more freedom in what you
say? Is this a good thing?
• Would posting anonymously change what you would write? The
tone of what you write?
• When you read anonymous comments not written by you, what did
you think of them?
• Does anonymity or use of real names or pseudonyms, helped or
hurt your credibility?
• Anonymity allows expression without clear accountability. Are
there norms that one should follow despite the lack of
accountability?
• Does anonymity allow you to protect yourself from personal
attacks? Is that a good thing?
ACTIVITY 2: MANAGING YOUR ONLINE
IDENTITY & REPUTATION

Module 3
Digital Footprint,
Netiquette and
Reputation
Learning Outcomes
• You understand how your digital footprint,
shadow and netiquette can affect your
wellbeing, personal and professional life and
how to avoid such negative impacts
• You know how social media content can impact
your personal and career goals
• You know how to enhance your professional
reputation by optimising your linked in profile
and gain better search visibility
• You can also enhance your reputation by
building a memorable linked in profile
• You can now keep your personal information
safe and understand GDPR

@wellbeingeducators
www.digital-wellbeing.eu
Linked In: https://www.linkedin.com/groups/12146555/

Dwe m3 digital footprint netiquette and reputation

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