Gap, Inc. Swot

Gap, Inc. Swot
Introduction The Gap is a leading international retailer, whose revenues for 2007 surpassed $15.8
billion. As with any company, The Gap seeks to increase these revenues and to accomplish this task,
they must analyze the external environment they operate in to determine the threats that exists and
the opportunities to overcome. The Gap, as an incumbent firm, must try to maintain their position in
the market by trying to increase barriers that prevent potential businesses from making a successful
entry into the retail business. The threat from potential competitors is not as significant as the threat
posed by the other incumbent companies in the retail industry which can leverage certain aspects of
the external environment to negatively ... Show more content on Helpwriting.net ...
Large companies include Gap, Limited Brands, Talbots, and Abercrombie & Fitch. The industry is
concentrated: the 50 largest companies operate 30,000 stores and account for 65% of industry
revenue. Most companies operate a single store. An average store has $2 million in annual revenue.
The Banana Republic could see a very competitive rivalry come from Abercrombie and Fitch which
is also marketed towards the customer seeking a more luxury selection of clothing. In 2006,
Abercrombie and Fitch exceeded Banana Republic's net sales by over $900 million. Abercrombie
and Fitch have the resources to engage in tactics prevalent in competitive rivalries that may include
pricing strategies. This is a key aspect that Abercrombie and Fitch may try to exploit to separate
themselves from Banana Republic. Under pricing schemes may force Banana Republic to either also
change their pricing (which cannot be accomplished overnight) or lose on potential customers.
Customer Bargaining Power Another external factor that all retail companies, not only The Gap, will
have to contend with is the bargaining power of the customer. This is import from everything from
the stocking of stores to production. As the style changes so often it will be the company that can get
the new styles to the store fronts in a timely manner to meet the customer demand. Additionally, the
successful company also needs to be able to be able to forecast
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The New Product Is Gap Inc.
The new product is Gap Inc. own line of Handbags. This current does not exist within this Brand.
The new extension to this Brand and its new product (Handbags) will be called simple Handbags but
each bag will have its own name. For example there will have a satchel bag style and it will be
called "settle". There will also be a duffel bag style and it will be called "Bohemian"
Situation Analysis
This Marketing Plan will layout the launch of Gap Inc. new handbags for women and men that will
be an add accessory that all fashionista need in the closet. The handbag
Market Summary Handbag brands must differentiate themselves by their high end traits, quality
heritage of craftsmanship, style and design, global reputation, unique design and ... Show more
content on Helpwriting.net ...
It as being said that women are having more disposable income and handbags are the preferred
accessory to purchase amongst women and men. Handbags are considered to be the key statement
piece.
Market Needs
The market needs for quality hand bags have grown in recent years. Mom, students and professional
that are on the go and need that trendy handbag to care their necessities but will also add style to
what they are wearing is now a necessity amongst women and men consumers. Men are increasingly
purchasing man bags. Woman and men alike look for handbags that are stylish and trendy, durable
and eye catching. Man and women like to make a statement and need a handbag that will help them
to do so.
Market Trend
Value and price–consciousness, ethics trends, role of the internet 37% population purchase online
and particular features. Market Growth
In the past twenty years the economic has been on an emotional and financial roller–coaster. Just
when consumers feel they are on top of the world the recession hit and major adjustments and cuts
had to be made. Now the economy is bouncing back with more sounding savvy consumer who are
been smarter with their spending chooses and handbags purchases are increasing due to that. The
handbag market has grown increasingly steady by 30% over the past decade.
Swot Analysis
Strength
Craftsmanship
High Quality
History

Sustainability
Well–known

Target Market Segmentation Research Paper-Gap Inc.
Introduction
The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories
for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and
Banana Republic brands (Yahoo Market Guide, 2001).
Demographic/Psychographic/Geographic Segmentation
Gap
The Gap's target age segment is males and females ranging from seventeen to twenty–five years old
(Cosmopolitan, 2000, p. 2). The typical family life cycle for a Gap customer comprises of single
teenagers and young adults to young married couples (Cosmopolitan, 2000, p.2). The races Gap
targets consist of many minorities such as Hispanics, Asians, and African–Americans in addition to
Caucasians (Cosmopolitan, 2001, p. ... Show more content on Helpwriting.net ...
In addition, their customers are sophisticated, confident people who seek not only trendy clothing,
but also the best product available.
Old Navy
The target age segment for Old Navy ranges from thirteen to thirty–five years of age. The common
family life cycle for Old Navy patrons is young teenagers, then single women and men on a strict
budget, and most notably married couples with children (Russo, 2001, p.2). Old Navy targets the
same races as its parent company. The races include both minorities and Caucasians. Income levels
for Old Navy patrons include all levels due to its family–oriented approach to marketing (Russo,
2001, p.2). Patrons reside near urban or suburban areas in developed countries. Common
Occupations for Old Navy patrons include: students, entry–level college graduates, working men
and women, and housewives. The common Old Navy patron is an active, work/family–oriented
person who has little time to shop. The majority of Old Navy shoppers want stylish clothing, the
best value for their money, and products that are comfortable.
Operating Characteristics
It takes a team of nearly 140,000 workers worldwide to deliver the merchandise that customers
expect (Gap, 2001). The process begins with the product managers and graphic artists that design

each season's merchandise (Gap, 2001). Employees around the globe in Gap's Sourcing and
Logistics Group, along with buying agents place orders with third–party factories in

History And Background Of Old Navy
History and Background.
Old Navy is an American clothing and accessories retailer owned by another big clothing comapny,
Gap. It has corporate operations in the Mission Bay neighbourhood of San Francisco. The largest of
the Old Navy stores are its flagship stores, located in the Mall of America(NYC), Seattle, Chicago,
and San Francisco.
Old Navy's history goes right where The Gap, Inc. was founded by Donald.G in 1969. Fisher, who
founded his own clothing store out of frustration, when he couldn't find a pair of jeans that would
perfectly fit him. And since that time, The Gap's retail clothing brand has been one of the most
successful in United States history. Before Donald Fisher launched the first Gap store in San
Francisco, he had been a prosperous real estate developer. It is fair to say, that Fisher's first store was
an immediate sensation. Young adults from the neighbouring San Francisco have flown to the stores
to get low–priced jeans. And in just a few short years, the first Gap store became a huge retail chain
composed of 200 stores, in over 20 states, and valued at an estimated $100 million dollars. By the
late 1970s, GAP was growing at a rate of almost 80 new stores each year and generating about $300
million annually, which worth mentioning is a lot of money that days. In 1983, Millard Drexler was
put in a position of a president of the company and was expected to lead the company into another
decade of phenomenal growth. Dexter was a former president of another

Corporate Social Responsibility Group Paper
MGMT 2130 (Section 002) Corporate Social Responsibility Group Paper Brenda Lang Marisa
Arnholtz, Kyla Mackie, Cassidy Makus October 19, 2015 Corporate Social Responsibility Group
Paper In 1955, the McDonald's franchise was established by Ray Kroc. Since then, it has been a
growing success in the food and drink industry, directly and indirectly employing over 200,000
people throughout Canada. (McDonald's, 2015, para. 2). McDonald's is generating nearly $4.5
billion in the local annual Canadian economy, while spending $1.5 billion on annual costs for
energy, maintenance, landscaping, operating supplies, wages, and benefits (McDonald's, 2015, para
9–14). McDonald's values are clearly explained in the form of a quote, "Our goal is ... Show more
Throughout Canada, McDonald's Ronald McDonald House Charities provide a welcoming place for
families to stay near hospitals while their sick children undergo treatment, including programs
offering everything from education to meditation (Ronald McDonald House Charities Canada, 2013,
para. 4). Located across from the Alberta Children's Hospital, the Calgary Ronald McDonald House
location welcomed over 140 families last year, accomplishing their efforts of keeping families
together during difficult times. (Ronald McDonald House Charities Southern Alberta, n.d., image).
Although McDonald's succeeds in the community involvement aspect of their business, some
stakeholders may believe there is more room for improvement in the company as a whole. While
McDonald's seems to abide by ethical practices in the public eye, many believe that they are not as
dedicated as they appear. Members of the community may argue that, though McDonald's does great
charity work, the unhealthy products they serve contradict the efforts they put into improving the
community. While most community focused stakeholders should be pleased with McDonald's
efforts, some believe that McDonald's still has plenty of room to grow in this category. Because of
this area for improvement, McDonald's is only taking an accommodative approach, rather than a
proactive "above–and–beyond" approach. Keeping the opinions of stakeholders in mind,
McDonald's constantly attempts to

Gap Five Forces
Five Forces Model is a framework used in the analysis of industry structure and profitability. This
model evaluates the ability of company to assess their standing in the industry. Understanding the
industries is essential for any firm to be successful. This model evaluates the risk of entry by
potential competitors; rivalry among established companies; substitute products; bargaining power
of buyers and bargaining power of suppliers.
Risk of entry by potential competitors
It is not difficult to enter the clothing industry and consumer switching costs are low, therefore,
companies face many competitors who taking the same private label and give a challenge for the
profit. It also is hard to establish a distinct brand name which helps the ... Show more content on
Helpwriting.net ...
This gives Gap Inc. power to lower the production cost and it allows Gap to be responsive to quick
changes in fashion trends.
Bargaining Power of Buyers
Since there are various competitors and substitutes in the apparel industry, buyers have variety
products that they can choose. Consumer's switching costs therefore are low as there are large
among of different brand name in the market, such as Target, Wal–Mart, Abercrombie & Fitch
and J.Crew etc. Hence, companies have to work hard to retain the consumers through differentiation
of their products or cost leadership. For instance, majority of buyers were willing to pay for Gap's
moderately priced clothing. On the average, the price of the products which produced by Gap Inc.'s
was lower than Abercrombie & Fitch, such as the price range of man's tee was US$30–$40
while Gap offered US $ 19.5–29.5 for the same type of products. Consumers therefore have some
power but not high in apparel industry, due to the low switching costs.
In clothing industry, risk of rivalry among existing firms and threat of substitute products are high;
bargaining power of buyers are moderate; threat of new entrants and bargaining power of suppliers
are low.
Problems in Value Chain
The term value chain refers to the idea that all of the functions of a company, including production,
marketing, product development, service,

Gap Inc Swot Analysis
Introduction / History
Gap Inc. was inspired by the struggle of a married couple Donald Fisher and his wife Doris Fisher,
who together raised $63,000 to open their own store in San Francisco's Ocean Avenue. They sold
primarily Levi's jeans and LP records, the records were sold to attract young people into the store.
With the stores gained popularity it earned $2 million in its second year of operation. With all the
success of their first store they opened their second store in San Jose in 1970 following the opening
of their headquarters in Burgling in 1971. The company grew, establishing over 25 locations by
1973, selling private–labels and even an East Coast location. Growing over the following two
decades, Gap evolved into a more upscale ... Show more content on Helpwriting.net ...
Economic
 At the beginning of 2017 the retail industry was not having the best fiscal year, the apparel sector.
Gap was able to remain above the downward fiscal trend, that most other retailers were facing. The
firm was able to plan, prepare and execute, to finish the year strong.
Socio–Cultural
 Gap has come into controversy amongst their consumers over an ad campaign featuring a little
boy and a little girl. Some felt that the ad did not depict equal right between men and women. The
labels they had for the children to spark the concern was "the little scholar" for the boy and "the
social butterfly" for the girl.
 The LGBT community is strongly supported by Gap Inc., by donating 30% of profits from Gap
brands "Pride" t–shirts to the UN Foundation to benefit Free & Equal.
Technological
 Gap has invested in the use of technology with an online fashion application. The app has the
ability to preview clothing in real time, a function so far not used by competitors. It is however
limited to some features such as the dressing room and the type of items you can preview on
yourself.
 Gap has also been innovative in their technology by putting in place an in store app feature faster
self–checkout.
Environmental
 Gap has been in question about low wages in their Bangladesh factories. Protest have occurred in
early 2017, and

Gap, Inc. Portfolio Analysis
Gap, Inc.
Portfolio Analysis
[pic]
Company Overview: Gap, Inc. is a leading American specialty apparel retailer based in San
Francisco, California. It sells casual apparels, accessories, and other personal care products for men,
women, and children. The products of Gap, Inc. include denim, khakis, T–shirts, boxers, casual
wear, and others. It is traded in New York Stock Exchange under the symbol GPS. Currently, the
company boasts approximately 150,000 employees and 3,139 stores all around the world. Gap, Inc.
sustains a large number of brands, namely Gap, Old Navy, Banana Republic, Forth & Towne,
Piperlime, and others. These different companies are bought by the parent company in different
times. Started as a general jeans ... Show more content on Helpwriting.net ...
So, Gap has used a vertical integration since virtually all aspects of brand development from product
design and distribution, to marketing, merchandising and shopping environments are controlled by
Gap. One advantage of having a vertical integration is that the company does not have to pay
wholesalers and retailers in order to sell its products. Also, by having a direct customer interaction,
the company can acquire valuable insights into their preferences. Currently Gap is not bringing as
much profit to the company as expected. Even though the number of Gap stores is almost twice as
the number of Old Navy stores, it is still less profitable with net sales of $6,523 in 2007 compared to
$6,665 for Old Navy. During 2007, net sales from Gap consisted of 39 percent of total sales for Gap,
Inc., with a decline of 4 percent in net sales from last year. The company focuses more on sales from
physical locations rather than online stores. Banana Republic [pic] Gap Inc. acquired Banana
Republic in 1983, and initially the brand only carried two stores and a safari motif. Banana Republic
now offers sophisticated, fashionable collections of dress–casual and tailored apparel, shoes and
accessories for men and women at higher price points than Gap. Banana Republic products range
from apparel, including intimate apparel to personal care products. Target market of Banana
Republic includes business casual and consumers that have a

The 10 Stages Of Production For Gap Inc. Jeans
Figure 1 demonstrates the 10 stages of production for Gap Inc. Jeans, from the raw material all the
way through to the consumer as an end product. The first stage is the supply chain for the production
of jeans is to source cotton. Gap has a sustainability and environmental issue when sourcing cotton.
Gap Inc. scored a 0.5 out of a scale of 0 to 19.5 on cotton ranking, conducted by Rank a Brand.
Which assessed "their cotton policy, sourcing and traceability based on publicly available
information". Besides the sustainability concern, gap has an environmental issue. Sourcing
unstainable cotton uses a tremendous amount of water, as "It takes more than 5,000 gallons of water
to make enough cotton for just a T–shirt and a pair of jeans". It is also unclear to the consumer in
which countries the cotton is sourced. As some countries like Kazakhstan and Uzbekistan tend to be
much more risk prone for child labor, during the cotton picking season. The second stage of the
production for GAP is the weaving of the fabric. Gap does not provide any public information on
which weaving mills they use or where these mills are located geographically. From a SEERS point
of view this is a responsibility issue. Because Gap should be able to release this information to the
public. So that the consumers can be assured that there are no social issues within the supply chain.
The third stage of production otherwise known as tier 2 suppliers has four connections for making
the jeans. These consist

Gap Analysis : Gap And Gap Essay
Introduction
Currently, I work as a Sales Associate within the Gap organisation. Donald and Doris Fisher
established 'The Gap' in 1969. Between 1969 and 2004 Donald gradually transformed the company
into a trust, with a unique organizational structure, considering the size of the firm. GAP was started
by introducing an employee profit–sharing scheme and after his death; the group of stores owned by
the family became completely owned and run by them and their employees, who were made
Partners. Through GAPs strong line of communication managers are constantly informed about new
concepts and ideas – which will make it easy for me to gain knowledge into the company. GAP Inc.
is made up of six clothing brands: Gap, Banana Republic, Old Navy, Piperlime, Athleta and
Intermix. For the purpose of this assessment I will solely focus on Gap Outlet, as this is where most
of my knowledge lies within.
The changing structure and culture of the organisation
Gap was set up as a company with a tall and centralised structure. The Board of Directors made all
the decisions and the employees were not involved in the way the company was being managed.
According to (Slack et al, 2007), the outcomes of this kind of structures are a narrow span of control
and a long scalar chain. When GAP was set up, they started making changes and involving the
employees in its running, the scalar chain was shortened and the span of control became wider. By
empowering them to make their own decisions and to

2. Strategic Quality Management and Customer Satisfaction...
"It was the summer of 1969: Man took his first walk on the moon. Nearly 450,000 people gathered
in upstate New York to witness the historic Woodstock concert. And Doris and Don Fisher opened
the first Gap store in San Francisco" (Gapinc.com 2007). Today, Gap Inc. is one of the world 's
largest specialty retailers, with more than 3,100 stores and fiscal 2006 revenues of $15.9 billion. Gap
Inc. operates four of the most recognized apparel brands in the world — Gap, Banana Republic, Old
Navy and Piperlime. Every day, Gap Inc. looks for new ways to connect with customers around the
world, providing value to their shareholders and to make a positive contribution in the communities
where Gap Inc. does business. Gap Inc brands have a simple, ... Show more content on
Helpwriting.net ...
That is why Old Navy does a better job of communication between there management staff. Banana
Republic does have a good running store, but Banana Republic lacks the communication between
employees. Bananna Republic does have a position that is called a keyholder. A keyholder is
designed to open/close the building and to help with the management staff, but keyholders are not
considered on the management staff. Having those key important individuals on the staff help run
the store properly, but it does not help the fact that if management has an issue and that management
staff is not telling issues to the keyholders, this situation can effect the teams morale, which brings
up a huge communication barrier and the quality of the management staff. Total Quality
Management has a customer–first orientation. The customer, not internal activities and constraints,
comes first. Customer satisfaction is seen as Gap Inc. highest priority. The company believes it will
only be successful if customers are satisfied. Gap is sensitive to customer requirements and responds
rapidly to them. For example, "being sensitive to customer requirements goes beyond defect and
error reduction, and merely meeting specifications or reducing customer complaints" (Fundamentals
of Management 382). The concept of requirements is expanded to take in not only product and
service attributes that meet basic

Diversity At Gap Inc.
"For our business to grow, our people also need to understand and embrace the wide variety of
cultures that we increasingly encounter across our brands and store locations" (Gap Inc.).That was
stated on Gap Inc. website and is very well said. That is such a strong message. Diversity can be
defined in many ways by many people. I think it is how someone looks at someone's gender and
race. On Gap Inc. website, they have a special tab taking about diversity. "At Gap Inc. inclusion and
equality is woven into our DNA. Our company was co–founded by a woman, Doris Fisher, and
today women comprise 74 percent of our employees" (Gap Inc.). I do think Gap Inc. Is all about
being as diverse as possible. I was doing research about Gap to see if they were in the new about
diversity and all I found was Gap giving jobs to a lot of women and women playing a big role in the
family of Gap Inc. How they compare in their industry I would say it is high. ... Show more content
on Helpwriting.net ...
being diverse for example Gap did a campaign for pride month and their slogan was "Bridging the
Gap" according to brandchannel.com "The campaign celebrates optimism, individuality and
everything Gap Inc. (Shayon) they also had guest like Wiz Khalia, Christie Brinkiley and Jonathan

Gap Analysis : Gap Inc.
Introduction
The Gap, Inc. or just Gap inc. was incorporated on the fifteenth of april 1988. Gap may be a
+multinational company that deals principally in attire retail. aside from attire the corporate offers a
good array of each accessories, and private care merchandise for men, girls and kids of all ages
beneath the names Gap, country, Old Navy, Piperlime, Athleta, and mingle brands. The Company's
brands ar distributed through multiple channels and geographies within the international retail
marketplace. the corporate operates within the specialty, outlet, online, and franchise channels. Gap
Inc. has Company–operated stores within the us, Canada, the uk, France, Ireland, Japan, Italy,
China, Hong Kong, and Taiwan. the corporate additionally has franchise agreements with
independent franchisees to work Gap, country, and recent Navy stores throughout Asia, Australia,
japanese Europe, geographic area, the center East, and Africa. the corporate has 375 franchise store
base in forty one countries as of year complete Feb 01, 2013. The Company's merchandise are on
the market to customers on–line through Company–owned websites and thru the employment of
third parties that offer supplying and fulfillment services. Most of the merchandise sold beneath its
complete names ar designed by the corporate and made by freelance sources. the corporate
additionally sells merchandise that ar designed and made by branded third parties, particularly at its
Piperlime and mingle brands.
The

Essay on The Gap Inc.
1. Analysis of the company's history, development and growth
Founded in 1969 by Donald Fisher and Doris Fisher, Gap Inc is largest clothing and accessories
retailer in America. The clothing store began in San Francisco California, where the Fishers opened
their first shop because they had been frustrated with the poor service and clothing styles offered at
other retailers. The store was named the gap because it supplied clothing to teenagers and college
students, the "generation gap" between children and adults.
Originally, Gap did not sell its own brand of clothing, carrying only the Levi Strauss & Co label on
its shelves until 1978. At this time Gap had opened more than 300 stores and was selling its own,
increasingly popular brand ... Show more content on Helpwriting.net ...
Increased sales have resulted primarily from the Gap's ability to expand into specialty markets.
Banana Republic is known for casual luxury, with high–quality apparel for men and women and
sophisticated seasonal collections of accessories, shoes, personal care products, intimate apparel and
gifts for the home. Old Navy, is known for its low cost, and is famous for its denim, graphic tees,
cargos, and tops. In addition, the Old Navy Item of the Week which, offers a special item every
week at a discounted price.
Financial Control
Gap's financial control and expense discipline have been excellent. A decrease in liabilities
generated tremendous free cash flow that provides the company with flexibility regarding its
strategic long–term options.
Celebrities in Gap Ads
Gap is well known for featuring celebrities in its print and television advertisements. They have
featured over 300 celebrities of various statures in their campaigns.
Number of retail locations
There are 1,250 Gap stores within the domestic U.S; as well as nearly 500 Banana Republic stores
and almost 1,000 Old Navy's. The Gap also has an additional 282 stores overseas.
Weaknesses
Out of touch with fashions
At the Gap store shelves have displayed merchandise from classic casual to trendy to professional
too many times in the past years, causing consumers to wonder what the brand even stands for.
Some of Gap's recent merchandise and

Gap Analysis : Gap Inc.
GAP Inc. is the parent company of Old Navy, Banana Republic, Piperlime, Athleta and INTERMIX.
GAP was opened created by Doris and Don Fisher in 1969, established because they couldn't find a
pair of jeans that fit. Now, 46 years later there are 3700 stores and more than 150,000 stores, even
with stores open in China and Italy. GAP was founded on the principles of creativity, delivering
results, doing what's right and always thinking of customers first (Gap Inc., n.d.). 46 years later,
GAP still operates on the same principles. Stocked with jeans and music playing in the background,
GAP completely changed the face of the retail store when they first opened. GAP Inc. is a force in
the transformation of the retail product, and has been a leader in reformatting the retail scene with
successful location strategies and widely distributing all of the GAP Inc. brands (Marston &
Modarres, 2002). GAP had the desire to do things their way, and focus on delivering casual,
American style. Over the years, GAP opened more and more stores, and several new brands that
each offered a different environment, quality of clothing, and price point. Yet, each brand still held
the same values as established by the first store opened by GAP in 1969. Observable Artifacts are
the physical signs of an organization's dominate culture (Baack, 2012). GAP's deep rooted values
makes them committed to contributing to the people, environment and communities around them.
GAP Inc. has adopted many

Jeans : Pros And Cons Of Uniforms In Bangladesh
It is a huge process to make clothes and to get those clothes all around the US. I chose jeans from
Old Navy for my article of clothing. On the tag it says that it was made in Bangladesh. I researched
where those jeans were shipped to get all the way to me in Frankton, IN. They traveled a long way
but they also have a story on how they were made.
Old Navy is a big company. They reach over 1.7 million people monthly. Old Navy is owned by an
even bigger company; Gap Inc. Which also owns Gap, Banana Republic, Intermix, and Athleta. Gap
Inc. is even bigger. They reach even more people because they are world–wide. They have around
135,000 employees and has 3,727 stores worldwide. 2,406 of those stores are in the US. Gap Inc.
have some pros but they also have some cons. Some of the pros: They are working towards zero
discharge of hazardous chemicals in the supply chain. Also, "in 2015, Gap reports that women made
up more than 70% of its senior leadership." –Project Just. Some of the cons: In 2014, 2.8% of Gap's
factories did not follow the rules for child labor. 25.9% factories did not a single day off in a full
week. And 10.6% had verbal or psychological abuse or threatening/blackmailing.
They make their clothes in factories in Bangladesh. The company that makes the clothing is the Ha–
Meem Group which is in Dhaka, Bangladesh. They have 26 factories with more than 60,000
garment workers in apparel facilities and non–apparel businesses. I have emailed the Deputy
Managing Director,

Information Technology And Security Gaps Of The Bank...
Introduction
There is no debate to clarify that information security is an important asset to any organizations
regardless of its size. To be more precise, information security is much important for financial
institutions like Bank solutions Inc. whose main priority is to protect the confidentiality, integrity
and availability of assets, individuals, information and information systems.
Purpose
The main purpose of this paper is to elaborate on the information technology/security gaps of the
Bank solutions Inc. Disaster Recovery/Business continuity plan (DR/BCP) and to develop a security
strategy to protect the confidentiality, integrity, and availability (CIA Triad) of assets, individuals,
information and information systems of this organization.
Definition
Confidentiality: Ensures that data or an information system is accessed by only an authorized person
(Techopedia, n.d.).
Integrity: Assures that the data or information system can be trusted (Techopedia, n.d.).
Availability: Data and information systems are available when required (Techopedia, n.d.).
Technology/Security Issues
After performing risk assessment task of the Bank Solutions incident handling, business continuity,
and disaster recovery strategy, the findings of the assessment task issued numerous technology and
security issues that are needed to be addressed in a timely manner. Some of the concerns that
resulted from the risk assessment tasks are as follows:
1. Outdated DR/BCP
DR/BCP was originally created

Overall Fiscal Health Of Gap Inc. Company Overview
Donald Fisher once tried on pairs of jeans. Fisher could not find a pair of jeans that fit him. Fisher
claimed the jeans were too small and that it must be the generation gap, arguing that the people of
the generation before him were smaller in size. GAP was the name of his first store and the name of
his company that was founded in San Francisco in 1969. Alongside his wife, Doris Fisher, Donald
decided that his store would focus on Clothing and appeal. Opening their second store in 1970 and
reaching 25 locations in 1973 'The GAP' was well on its way to becoming a clothing and appeal
retail giant. In 1974 Gap begin to sell privatized clothing and appeal. In this paper I will discuss the
overall fiscal health of GAP Inc.
Company overview ... Show more content on Helpwriting.net ...
TJX, J. Crew, Nordstrom, Ross, American Eagle and Abercrombie & Fitch are amongst the list all
offering their variety of clothing, appeal and accessories. Outperforming all on the market is TJX, a
retail discount company that is dominating the market with estimated revenue of upwards or 30
Billion dollars annual. GAP, however leads the other companies in second place.
Horizontal Analysis Horizontal Analysis can be best described as the method of which data is
compared side–by–side within two or more periods. "It is intended to show the change in certain
accounts from two separate accounting periods." (Wainwright. 2012). Furthermore the main idea
behind Horizontal Analysis is to identify and determine the trend in the finances of the company. In
order to conclude to overall fiscal health of a company the horizontal Analysis method is a method
which results are beyond reproach. If we are to determine the fiscal health of the GAP with the
intent of recommending or not recommending this company to investor we must first obtain the
"Income statement," and the "Balance sheet." In order to calculate both financial forms we must
understand how to calculate to determine the dollar change and the percent change. Dollar Change =
Analysis period amount – Base period amount. To calculate for percentage change we divide the
dollar charge by the base period

Old Navy Case Analysis
Old Navy– A Trendy and Family Clothing Store
Around the globe, you see billions of stores, and as you go to a mall or outlet, there are some stores
that are affordable such as H&M or Forever 21, and others are extravagant such as Gucci or Louis
Vuitton. It is impossible to imagine how many stores you see every day passing by and think, why
are there so many different stores, but most of them produce the same idea of selling clothing? But
some stores land between those accessible and expensive such as, for example, Old Navy. How Old
Navy got its name from the San Francisco parent company GAP and was an "Immediate hit when
introduced in 1994" (Samano). Old Navy is a typical family some people likes to shop and known
and seen as a friendly store that sells appealing clothing and stylish tends. Old Navy is a store
owned by GAP Inc., which is the type of clothing for the families since shows toddlers, young teens,
and adults; however; this relates to the American culture of must–have clothes and keeps up with the
trends of nowadays.
Many stores care about their message and their image on how to appeal to the people's attention.
The word is noticeable that every store has a vision in defining what the store is trying to market to
grab people's eyes. To start off, the huge blue Old Navy sign, although blue is known for a gloomy
color, but seems to be navy blue color and sometimes white. Navy blue is a primary blue color and
just fits with the name, unlike any color, but black or

Essay on Case Study Analyses: the Gap, Inc.
The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate
key issues and their underlying implications and offer practical solutions and plans for implementing
those solutions.
This will be done by highlighting the social influences that influence the Gap, Inc. marketing
strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies
that can be used or changed in a retail setting, as requested in the course assignment (as cited in the
course module).
History, Development, and Growth
In 1969, Don Fisher opened the first Gap store in direct response to frustrations he was feeling as an
inconvenienced customer. His objective was to provide a classic ... Show more content on
Helpwriting.net ...
Gap has recently taken advantage of the Internet to help it regain its prominence in the marketplace.
The unique opportunities this presents to the buying public (convenience, wider range of products,
etc.) have created additional streams of revenue for the company (Etzel, et.al., 2004).
Coupled with a new advertising campaign starring a variety of hot actors, the company attempted to
recapture the magic of a previous award–winning campaign called "Individuals of Style" (Etzel,
et.al., 2004).
It's really all about getting back to the basics for this company. Drexler said, "I believe Gap, Old
Navy, and Banana Republic are now in a position to offer the product assortments our customers
expect and that reflect what our brands have always stood for. The time is right for me to move on,
and for the company to bring in new leadership to take the business forward." (Etzel, et.al, 2004).
With Paul Pressler now at the helm, the company seems to be moving in the right direction. Since
Gap already has an established reputation and recognition, Pressler can concentrate on paring down
the product line and concentrating on what made Gap successful in the first place.
According to Harry Bernard, retail consultant, the Gap moved away from the fundamentals of
researching the customers demands, maintaining quality, and keeping Wall Street expectations in
check

Gap Analysis : The Gap Inc.
The Gap began as a single store in San Francisco in 1969 managed by Donald and Doris Fisher. At
first the only items sold were Blue Jeans and records; which at the time was becoming part of
Americans standard wardrobes. Most importantly Mr. Fisher emphasized great prices and a good
fitting jean compared to Levi Strauss & Co. As the years went by Gap Inc. began to sell more than
just blue jean; specializing themselves in products for men, women, and children. The company
prides themselves in casual–style and urban chic clothing which is commonly associated as
American classic wear. The product line features a wide variety of casual apparel such as denim,
khakis, and T–shirts; footwear, personal care products, accessories and fashion apparel. Today the
company constitutes of five main brands in the marketplace: Gap, Banana Republic, Old Navy,
Athleta, Intermix, and Piperlime. Gap Inc. is a widely recognized brand with a strong recognition in
North America as well as breaking into the retail scene in major cities all around the world;
currently operating 3,280 stores combined. The mission statement of The Gap stores is: "Gap Inc. is
a brand–builder. We create emotional connections with customers around the world through
inspiring product design, unique store experiences, and compelling marketing." Among the key
personnel associated The Gap's brand identity crisis, is Millard Mickey Drexler. During the 90's he
was the CEO and was credited as the mastermind behind Gap's positive

The Csr Evaluation of Gap Inc.
The Gap Inc.: The CSR Evaluation of Gap Inc. Outline of the notable ethical decisions made by Gap
Inc. and their impacts on the company In 2003, Gap Inc. was sued for its usage of child labor and
sweatshop factories in its subsidiary in Saipan. The decision to use child labor and sweatshop in
Saipan was made by the management of Gap Inc. that could either be seen as egoism or
utilitarianism (Smith, 2004). On one hand, on the egoism perspective, Gap Inc. could have decided
to use child and sweatshop labor to cut its costs and maximize its profits. On the other hand, on the
utilitarianism perspective, Gap's decision to use child and sweatshop labor, cruel and ethical as it
might seem, provided the ... Show more content on Helpwriting.net ...
First of all, employees account for the majority of the population in Gap's factories; further, these
employees are the blood in the whole enterprise body, the very thing that is keeping the whole
business engine going (Henkle, 200). Hence, the employees are also the major force to implement
the CSR plans and initiatives proposed by the management. By strategically allying with the
employees on the CSR issues, they management could expect the employees to cooperate more
willingly and heartedly (Urip, 2010). Gap's CSR goals are also part of its strategic goals, which are
closely related to efficiency, productivity, profitability and long–term prosperity (Vogl, 2006).
Attaching greater importance to the employee participation could promote more desirable
implementation of Gap's CSR plans. Secondly, Gap is investing in CSR to improve its operational
efficiency. A major part of CSR is about energy reservation and environmental protection (Hollender
and Visser, 2011). As a player in the apparel industry, Gap's factories are consuming considerable
gas, oil and electricity. Statistics show that in apparel industries, the wasting of these resources is
quite common (Nevaer, 2010). The wasted energy and resource is not only a loss to the human kind,
but would also incur unwanted operational costs for the cloth production in Gap, a practice with
great harm to Gap's operational efficiency. In this case, honoring the energy and resource

Situational Analysis For Gap Inc
Situational Analysis for Gap Inc. To get a better idea of how Gap Inc. is doing overall a variance
analysis must be done. In addition various financial ratios must also be calculated. For the variance
analysis the fiscal years of 2013 and 2015 are being examined and compared. The financial ratios
that will be looked at are: working capital, current ratio, quick ratio, debt to equity ratio, debt to total
assets ratio, inventory turnover, capital assets turnover, total assets turnover, return on total assets
and return on equity. The return on equity, debt to equity and Variance Analysis The first item to be
compared is the revenues for the fiscal years. The revenue for the fiscal year of 2013 is
$15,651,000,000, while the revenue for the fiscal year of 2015 is $15,797,000,000. Therefore in
2015 Gap Inc. had $146,000,000 or 9.24% more revenue than in 2013. Though they made more
sales in 2015, due to other factors Gap Inc. ends up with less profit after tax (also known as return
on revenue) in 2015, than they do in 2013. One of these factors is the cost of goods (COG) sold.
Though the cost of goods sold only increases slightly from 2013 to 2015 it would have an effect on
the profit, as Gap Inc. would end up with less of a profit because they had to pay more to produce
and sell their products. In addition their operating expenses have also risen from $4,144,000 in 2013
to $4,196,000,000 in 2015. The rise in cost for operating expenses would also effect the return on

Gap Analysis : Gap Inc. Essay
Gap Inc. "is a leading global retailer offering clothing, accessories and personal care products for
men, women and children under the Gap, Banana Republic, Old Navy, Athleta and Intermix
brands." (Gap Inc.) I chose Gap Inc. because I frequently shop at their brand name stores like Old
Navy. Gap Inc. has over 3,300 stores operated worldwide in more than 90 countries. Gap Inc. also
support many not–for–profit cause and every year a link is sent to the customers after one of their
shopping experience to vote for a cause. "Financial statements prepared by a company must not be
false or misleading in any material respect, or incomplete in any material particular. If false or
misleading information is given, the sanction is severe." (Walter, 2011)
Gap has focused on the family; therefore, they started their annual report on the vision of the
company to the shareholders while expressing their gratitude. Part one of their annual report
addressed business to include risk factors, customer service issues and concerns... One of the
challenges that they expressed is their inability to expand globally because of the lack of experience
in different cultures. They had limited experience operating or franchising in some of these
locations.
Gap financial statements expressed their dependability to improve sales. Furthermore, they
addressed the correct timing of the market significantly impacted their sales to include, competition,
trends, foreign currency fluctuation. Their

Case Study, Gap Inc.
Introduction
Gap Inc. is a retailer that provides clothing, accessories, and personal care products for men,
women, children, and babies. The first store was opened by Doris and Don Fisher in 1969. Gap also
owns Old Navy, Banana Republic, Piperlime, and Athletica brands. The company provides a wide
range of family clothing products including denim, khakis, t–shirts, fashion apparel, shoes,
accessories, intimate apparel, and personal care product.
Mission Statement
Gap has no formal vision or mission statement, but the company does have philosophy and ethics.
Gap strives to be a leader in the specialty family clothing industry and has strongly espoused the
importance of its customers and employees. They have a well established code of ... Show more
There could be a number of strategies to get around this but overall it is a major hurdle that is
unavoidable.
W03) "Trade restrictions, including increased tariffs or quotas, embargoes, safeguards, and customs
restrictions against apparel items, as well as U.S. foreign labor strikes, work stoppages, or boycotts,
could increase the cost or reduce the supply of apparel available to the United States and adversely
affect business, financial conditions, and operations."
With increased trade restrictions it becomes more and more difficult to import the goods and
products that are needed for the North American stores, and vice–versa for the exports going to the
stores in other countries outside of North America. Boycotts and strikes will also cause problems for
a productive work place if no one is working then quotas won't be met and there could be shortages
of certain products.
W04) "Today, consumers tend to purchase as the need arises, with little consideration of advance
purchases, requiring companies to be more informed about changing attitudes and preferences."
Offshore production is more difficult and therefore it becomes more expensive to keep your
inventory up–to–date and satisfactory with consumers. When consumers are making purchases at an
as–needed basis, it becomes more difficult to maintain a satisfactory inventory.
W05) "While the benefit of offshore production has been

Pest Analysis of Gap Inc
PEST Analysis for GAP Politics
Globalization has been a current trend to every industry which also includes the apparel and fashion
industry in which is due to the construction of import international facilities and establishment.
It has been noted that when products are traded, regulations and policies are present. With these
regulations and policies, company's operations may be impaired. Some countries also control the
entrance of foreign companies which would also affect the process of operation of these companies.
Large tax implementation is one of the controls that government usually pursues. With such
government control many companies are impaired and usually can not operate on those countries.
In the case of the regulations in ... Show more content on Helpwriting.net ...
In China's new, fast–paced business environment, guanxi has become extremely important. It has in
large part filled the vacuum and is more entrenched than ever, heavily influencing Chinese social
behavior and business practices (1990). Guanxi provides the lubricant for the Chinese to get through
life. It is a form of social investment. No company in the Chinese business world can succeed unless
it benefits from an extensive guanxi.
In addition, guanxi binds literally millions of Chinese firms into a social and business web. Sales
force marketing, an activity heavily dependent on guanxi, has become an increasingly popular and
effective marketing means. In addition to marketing personnel dispatched by head office, companies
in China often set up regional sales offices in major target areas.
Furthermore, China is a planned economy that adds to the difficulty of marketing in the country. All
China's purchasing activities are guided by a planned economy, the annual economic plan. If a need
is found for a product not envisaged by the planners, the product will be subjected to a long
examination process.
Finally, there are Chinese cultural biases which involve negative associations between product
promotions and the perceived value of that product. The Chinese think that aggressive promotions
cheapen a product and that cheap products are never good.

Gap Inc
GAP Inc Table of Contents
Abstract 4
Introduction: 5
Background of the company: 6
Objectives: 6
Mission and vision statement: 6
Industry analysis: 7
Porter's Five Forces analysis: 8
Competition: 8
Treat of new entry: 8
Threat of substitutes: 9
Power of suppliers: 9
Power of buyers: 9
Environmental Analysis: 10
Social – Cultural: 10
Economic: 10
Legal/Political: 11
Technology: 11
Industry Structure: 12
Competitors: 12
Economics strategy adopted by Gap inc. to improve it's profits: 13
Marketing strategy: 13
Segment Information: 14
Economic performance of Gap inc. in the past 3 years: 15
Financial analysis: 15
References 17
Appendix: 18
Income Statement (In USD) 18
Balance Sheet: 19
Abstract
This paper ... Show more content on Helpwriting.net ...
He aided Gap to introduce its own labels. In 1983, it acquired Banana Republic which was a safari–
themed clothes retailer. By 1990, Gap was very successful with a net income more than 824.5
millions. The other major acquisition was in 1994 when Gap added to its portfolio Old Navy

followed by the inclusion of Piperline.com in 2006. In between, Gap has also included some small
brand from the industry. All these different brands give to Gap inc. a huge step in becoming a leader
in apparel industry with more diversified products lines(www.gap.com).
Objectives:
Mission and vision statement:
'At Gap Inc. we never stop moving. It takes thousands of passionate, dedicated and talented
employees around the world to deliver the merchandise and shopping experience our customers
expect and deserve.'
'Gap, Inc. is a brand–builder. We create emotional connections with customers around the world
through inspiring product design, unique store experiences, and compelling marketing.'
Basically, what they want to say in these statements is that Gap inc. aims to simplify for customer
and help them to express their personal style throughout their everyday life. More than 165,000
passionate and talented employees from all over the world work to bring this purpose to customer's
life. Across the company, key values such as integrity, respect, open–mindedness, quality and
balance guide employees to their success in doing business in a socially responsible way.
At the end of every year,

Gap Inc : A Global Apparel Retail Company
Company Background Gap Inc. is a global apparel retail company. They offer accessories, apparel,
and personal care products for men, women and children. Their brands include Gap, Banana
Republic, Old Navy, Intermix, Athleta, and Piperlime (however they decided in January 2015 to
close the Piperlime brand). Gap Inc. has company–operated stores in the US, Canada, the UK,
France, Ireland, Japan, Italy, China, Hong Kong, and Taiwan, and franchise agreements with
unaffiliated franchisees to operate Gap, Banana Republic, and Old Navy stores throughout Asia,
Australia, Europe, Latin America, the Middle East, and Africa (Gap Inc. 1). By the ranking of
revenue, Gap's top eight major competitors include TJX Companies, Nordstroms, Ross Stores, ...
Show more content on Helpwriting.net ...
U.S. and foreign labor strikes, work stoppages, or boycotts could also increase the cost or reduce the
supply of appeal available to them and adversely affect the financial and operational conditions of
Gap's business. In addition, Gap faces the possibility of anti–dumping or countervailing duties
lawsuits from U.S. domestic producers. While Gap is unable to definitively determine the impact of
these changes, their sourcing operations both global and domestic may be adversely affected (Gap
Inc. 7). Understanding the Annual Report and 10K From 2011–2012, Gap's net income increased by
$302 million with an annual growth rate of 0.363. In 2012–2013, Gap's income increased again by
$145 million with an annual growth rate of .0128. However in 2013–2014, Gap's net income
decreased by $18. The net income in 2013 was $1,280 compared to $1,262 in 2014, having the
annual growth rate of –0.0141 (Gap Inc. 16). Prior to 2014, Gap's net income had been steadily
increasing at a decreasing rate. However, Gap's net income in 2014 had lost $18 million due to its
failed efforts to expand globally. These efforts were not successful because of limited operation
experience and franchising issues in some locations with major competition. Along with the
consumer tastes and cultural trends, the real estate, employment, labor, and other operating
requirements were also very different from where Gap

Case Study Of Gap Inc.
Gap Inc., a leading global specialty apparel retailer, continued to lose market share and revenues as
customer loyalty declined across the company's five brands. Struggling to deliver a consistent
product and customer experience, Gap Inc. was challenged to redefine its strategy once again. Going
forward, the company is focused on driving long–term growth by expanding its customer base.
To be successful, Gap's senior management believed that providing leadership and general
management with the capabilities needed to grow the business and execute the bold new strategy
was critical. Gap Inc. partnered with BTS to develop a learning and execution journey designed to
align executives to the company strategy and build a stronger understanding of ... Show more
(NYSE: GPS) today announced a series of strategic actions to position Gap brand for improved
business performance and build for the future. Following a thorough evaluation of its business and
operations, Gap plans to right–size its specialty store fleet and streamline its headquarter workforce,
primarily in North America, as part of the comprehensive effort to deliver more consistent and
compelling product collections and engage customers across all channels.
In order to drive productivity improvements and showcase the brand in the most successful
locations, Gap will close about 175 specialty stores in North America over the next few years, with
about 140 closures occurring this fiscal year. These changes will not impact Gap Outlet and Gap
Factory Stores. In parallel with these moves, the brand will close a limited number of European
stores during this period.
Following the fleet optimization effort, the brand will continue to serve North American customers
through about 800 Gap stores – comprised of 500 Gap specialty locations and 300 Gap outlet stores
– as well as its dynamic online channels, better reflecting the way today's customers shop across
specialty, outlet and online. The brand will continue to have a robust global presence in more than
50 countries and with about 1,600 company–operated and franchise locations

Strategic Audit of the Gap, Inc. Essay
Strategic Audit of The Gap, Inc.
Submitted by: Chris Bess, Teddy Ormsbee, Tiffany Sayers, and Jeremey Williams
Submitted to: Professor Ditmore
13 April 2010
Table of Contents I. Current Situation: The Gap in 2002 3 A. Past Corporate Performance 3 B.
Strategic Posture 4 II. Corporate Governance 5 A. Board of Directors 6 B. Top Management 7 III.
External Environment: Opportunities and Threats 8 A.) Societal Environment 8 B.) Task
Environment 10 IV. Internal Environment: Strengths and Weaknesses 11 A. Corporate Structure 11
B. Corporate Culture 12 C. Corporate Resources (Value Chain Analysis) 12 V. Analysis of Strategic
Factors 15 A. Key Internal and External Strategic Factors 15 B. Review ... Show more content on
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Gap Inc.'s mission statement captures its dedication to its customers and unparalleled product
quality. Gap's current objectives and policies include ethical sourcing, better employment practices,
and community involvement. These objectives and policies are captured by the following statement:
Our purpose? Simply, to make it easier for you to express your personal style throughout your life.
We have more than 150,000 passionate, talented people around the world who help bring this
purpose to life for our customers. Across our company and embedded in our culture our key values
that guide our success: integrity, respect, open–mindedness, quality and balance. Everyday, we
honor these values and exemplify our belief in doing our business in a socially responsible way
(gapinc.com).
This show that Gap's top priority is to be socially responsible as it meets its customers' needs. Gap's
main strategy is that of broad differentiation, which offers a multitude of products and appeals to
many demographics. The company has grown through the addition of new product lines and
expansion into foreign markets. Overall, the brand is known for quality and products are sold at
initial prices that are slightly above average. The company has also grown through acquisitions.
They create synergy with the acquired company's by using them to target market segments not
satisfied by the Gap brands. For example, Banana Republic

Internalisation of Spanish Fashion Brand Zara
INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA
Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England
+44–1895–267239
Key Words
Internationalisation, fashion retailing, market entry, branding, international marketing, Zara
1
INTERNATIONALISATION OF SPANISH FASHION BRAND ZARAABSTRACT Purpose
Research on the internationalisation of retailing has been mainly focused on market entry issues.
This paper attempts to examine the internationalisation process from a branding perspective using
Spanish fashion retailer Zara as a case. Methodology/Approach An in–depth case approach was
adopted based on extensive secondary research, which include literature published in English and
Spanish as well as ... Show more content on Helpwriting.net ...
The major trends that are restructuring and characterising the textile and clothing sector are as
follows: The European textile and clothing industry is characterised by fragmented production with
a large number of small and medium–sized companies mainly located in Italy, Great Britain, France,
Germany and Spain (Nordas, 2004), while distribution channels are highly concentrated (Stengg,
2001). Increasing internationalisation in the textile and apparel sector and the emergence of
international competitors (Cerviño, 1998). Consolidation of the sector through mergers, acquisitions
and strategic alliances (Dunford, 2004). Sub–contracting or delocalisation of textile and clothing
production to countries with lower labour and transportation costs and reduced lead–time (Berkeley
and Steuer, 2000). Re–evaluation of the business models to adapt to the customers´ changing taste
(KPMG, 2005). Fashion companies are becoming more flexible and vertically organised, limited
vertical integration being more frequent than complete integration (Samiee, 1995). Adoption of new
technology to expand productivity and increase competitiveness (Berkeley and Steuer, 2000).
Democratisation of the fashion sector over the last decades (Mazaira, et al., 2003). Zara has
contributed greatly to this shift by offering the latest design at attractive prices.
4
ZARA: THE BACKGROUND

Gap Inc Financial Statement Analysis LR
Financial Statement Analysis for Gap Inc. Company Background Gap Inc. is a leading global
apparel retail company offering apparel, accessories, and personal care products for men, women,
and children under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix brands.
Having distinct brands across multiple channels and countries allows Gap Inc. a strong competitive
advantage. The company currently has 375 stores in 41 countries. Products are also online through
Company–owned websites. Merchandise is purchased from more than 1,000 vendors having
factories in approximately 40 countries. No vendor accounted for more than 5 percent of total
purchases in 2013 and approximately 98 percent of purchases are from outside the United ... Show
more content on Helpwriting.net ...
The next set of ratios evaluate solvency, which is the company's ability to meet its long–term
obligations. The first ratio, times interest earned, represents a margin of protections for creditors.
Gap Inc. generated $35.23 in income for each $1 of interest expense, which increased quite
substantially from 2011 and 2012. The next ratio to evaluate for Gap Inc. is the debt–to–equity ratio,
which decreased from 1.69 in 2011 to 1.56 in 2013. This tells us that Gap Inc. has $1.69 in liabilities
for every $1 in stockholders' equity. Gap Inc. v. J. Crew Group One of Gap Inc.'s biggest
competitors is J. Crew Group because they have similar branding strategies and product offerings. J.
Crew Group is an internationally recognized brand that offers apparel and accessories and
differentiates itself through high standards of quality, style, design, and fabrics. The company
operates stores and websites both domestically and internationally, and designs, sells, and markets
products under the J. Crew, Crewcuts, and Madewell brands. Their customer base includes people
who are affluent, college–educated, professional, and fashion conscious. They operate a total of 451
stores located in the United States, Canada, and the United Kingdom. By comparing the profitability
of the two major international retailers, we see that J. Crew Group has a lower return on assets at an
average of 5% for 2011–2013 compared to Gap Inc., which has an average ROA of 16% for

Pest Analysis of Gap Inc
PEST Analysis for GAP Politics
Globalization has been a current trend to every industry which also includes the apparel and fashion
industry in which is due to the construction of import international facilities and establishment.
It has been noted that when products are traded, regulations and policies are present. With these
regulations and policies, company's operations may be impaired. Some countries also control the
entrance of foreign companies which would also affect the process of operation of these companies.
Large tax implementation is one of the controls that government usually pursues. With such
government control many companies are impaired and usually can not operate on those countries.
In the case of the ... Show more content on Helpwriting.net ...
If the growth is fast then consumers will have higher purchasing power, on the other hand, if the
economy is very slow then it will also have an effect on the attitude towards purchasing products.
Another is the low–cost destinations sourcing; it will either affect the economy positively or
negatively. Positive, in the sense wherein the company will have more consumers because of the
cheaper products offered. On the other hand, the local suppliers would be affected because the
company prefers outsourced products. Socioeconomic
With the increasing globalization of business, society has also been more concern with the
degradation of the environment and a continuous concern for the benefit of the employees. The
society has call for attention to industries for social responsibility. This includes human right
protection of corporate employees, consideration for the health and safety of consumers, and
contribution to local communities.
And with the increasing global environmental issues that arise with the globalization, people are
now increasingly aware of the effects of the continuous industrialization.
Another factor is the rise of the population of the retiree, companies such as GAP wherein it has
numerous employees will have a hard time obtaining more employees, the retirement of employees
is rapidly getting higher while the replacement does not increase. Technological development

Gap Inc. Essay
As a citizen of America you have definitely seen a store owned by Gap Inc. such as stores like Old
Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since
1969 which has multiplied since they opened their first store in San Francisco. This marked the first
of many stores that would open and take over America. Gap became an icon as it started to multiply
as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap
clothing to Gap as a middle budget and on to Banana Republic which serves as a high profile high
budget Gap Inc. store. Gap Inc. To the eyes of Don and Doris Fisher opening the first store was
more than just selling jeans; it was to serve the people and to ... Show more content on
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This so called thing now has become a fashion statement as "Women will always be on an endless
quest for that great pair of jeans because the denim industry keeps evolving and growing"
(WGSN.com). This is an example of the same situation that Don and Doris had to undergo and now
42 years later it's still an issue. After all these years now they are the leading international specialty
retailer with five different brands. Behind the 3000 stores and 5 different brands come 134,000
employees. That is four times the population of Lichtenstein which is a small country in the Swiss
Alps. Such a large work force dedicated to the making of apparel brands really stands out in the
fashion industry and with this many designers, managers, sales associates, and other leading roles
Gap Inc. stands to make a difference in the way people dress. They are so forward in their attempt to
change the way of fashion that they have opened up new stores in new countries such as Italy,
China, and Australia, thus bringing once a pair of jeans to a multitude of different apparel items.
These new countries that have Gap Inc. stores popping up shows Gap Inc.'s progressive movement
by saying that "190 store openings worldwide are planned, with about 10 in China, including
Shanghai, Beijing and Hong Kong, and another 10 in Italy, including one in Rome. Gap plans to
double the number of franchise stores to 400 by 2015." (WDD.com).

Essay about Business Ethics at Gap Inc.
–––––––––––––––––––––––––––––––––––––––––––––––––
Company Report: Gap Inc. and Business Ethics
Depestel Caroline Milijana Zlatic s0101027 s0100470
Professor S. Hughes
Year: 2012–2013
3th Bachelor Applied Economics
1. Executive Summary
The topic of this paper is business ethics within Gap Inc., a multinational retail – clothing company.
The foundation of its corporate ethical approach is summarized in the Code of Conduct . This paper
outlines the ethical problems Gap Inc. faced in the last years and more important, the solutions they
found in order to remain a successful company. It shows how large companies deal with common
issues like child labour and sweatshops.
In the first place, ... Show more content on Helpwriting.net ...
Monitoring 8 6. Conclusion 9 7. Recommendations 9 8. References 10
3. Introduction
Business ethics is a very extensive subject that is not easy to define. According to Andrew Crane and
Dirk Matten (2004: 5), business ethics is the study of business situations, activities and decisions
where issues of right and wrong are addressed. With an increasing globalization, environmental and
social issues have amplified and therefore companies have to take full responsibility for the wrong
impact their actions have. Gap pays a lot of attention to the social issues and challenges that large
companies face, although it had some ethical issues in the past.
Gap Inc. is a large company in the clothing business with over 3,300 stores worldwide. As one of
the World's Most Ethical Companies in 2012 for the sixth straight year, it might be interesting to
investigate the ethical issues that have risen in the past years (Gap Inc., 2013a).
In the first section, this report outlines several ethical difficulties that occurred. Subsequently, some
of Gap Inc.'s solutions for a better ethical policy are described. To conclude, some recommendations
are made, but those are limited because of the quick and good solutions Gap came up with in
response to its problems.

4. Proof of insufficiency Code of Conduct (1999–2007)
Since the creation of the Code of Vendor Conduct in 1996, Gap Inc. had to deal with different
scandals concerning

Gap Case Study
Gap Inc. is a large retail company owning several brands such as Gap, (including Gap Kids, Gap
Baby, Gap Body) Banana Republic, Old Navy Piperlime and Athleta. The company is an American
clothing and accessories retailer based in San Francisco, and was founded in 1969 by Donald and
Doris Fisher. They strive to sell quality clothing, mostly the basics, for good prices. They are a
leading company in the apparel retail market with 3,085 stores. Through the five brands that Gap
Inc. owns, they are able to reach several different price points, which each attract a different
customer. Gap's target market age segment includes men and women from 17–30. This includes
single teenagers, young adults, and young married couples. They also try to ... Show more content
on Helpwriting.net ...
–Fashion trends are changing rapidly and Gap is falling behind
–Production costs continue to rise, even overseas
–The market for prime retail is competitive, and location of stores directly impacts sales.
–Rising prices of cotton due to weather leads to increases costs and retail prices
–Designer Patrick Robinson leaves the company (loss of key staff)
According to the article, Gap is facing a difficult situation as their head designer, Patrick Robinson,
leaves the company. Retail analysts believe that the company needs to be downsized by closing
unproductive stores, they need to make management changes, and they need improved products that
are consistent with the merchandising strategies. The basic problem is that Gap's image has declined
and people are starting to associate them as "tired, commoditized, driven by price." Gap needs to be
repositioned, and they need someone who understands the customer, that will turn the brand around.
Gap's strategy is to close all stores that are underperforming in order to cut costs. They will also
spend more money on advertising and marketing to a younger market and to minorities such as
Hispanics, Asians, and African–Americans. By doing so, they hope to acquire greater market share.
They will also use new technology that will locate products online and in stores.
In my opinion, I think that Gap's image has definitely started to decline. Today, most customers are
just looking

Gap, Inc. Financial Analysis Essay
The GAP, Inc. The Fiscal year Ended January 28, 2012 A. INTRODUCTION AND OVERVIEW 1.
Financial Statements Included in the Annual Report 2.1. Consolidated Statements of Cash Flow 2.
Major Competitors of the GAP, Inc. American Eagle Outfitters, Inc., J. Crew Group, Inc., and the
TJX Companies, Inc. can be shown as the major competitors for the GAP, Inc. Based on the data
given in annual reports of the companies, gross margin % for GAP, Inc. is 36%, while American
Eagle Outfitters has 36%, J. Grew Group, Inc. has 40%, and TJX has 32% gross margin. Stock price
on November 2, 2012 is $35.11 for the GAP, Inc., while it is $21.05 for American Eagle Outfitters,
Inc., $43.55 for J. Crew Group, Inc., and $41.52 for the TJX ... Show more content on
Helpwriting.net ...
7. The price per share of the common stock The price per share of the common stock as of the most
recent fiscal year–end date, which is January 28, 2012, is $18.69. On the other hand, the price per
share on November 3, 2012, which is the day we can see the close price before the report date, is
$35.11. 8. Generated Cash The company generated $1.363 billion net cash by operating activities
during fiscal year 2011. The amount of generated cash generated during fiscal year 2011 decreased
$381 million comparing the amount generated during fiscal year 2010. Also, net cash provided by
operating activities during fiscal year 2010 decreased $184 million compared with fiscal year 2009.
The cash outflows for investing activities of the company are primarily for capital expenditures and
purchases of investments, whereas cash inflows are primarily provided from maturities of short–
term investments. The amount of net cash used for investing activities is $454 million during the
fiscal year 2011, $429 million during the fiscal year 2010 and $537 million during the fiscal year
2009, while maturities of short–term investments are $150 million, $600 million, and $125 million
in fiscal year 2011, 2010 and 2009. The cash outflows

Reflection On Volunteer Service
Maria Jara
HEA 2301
2 November 2017
Volunteer Service Reflection I have volunteered at multiple facilities such as MD Anderson, Habitat
for Humanity, Disaster Relief at church but for this assignment I wanted to do something different. I
constantly do volunteer work due to the company I work for, Gap Inc. has an organization for
employees Be What's Possible and donates money for the hours I volunteer to the non–profit
organization of my choice. My good friend is part of the education department here at UHD and said
that some students from other classes were volunteering at juvenile facilities and I was intrigued,
therefore I teamed with my volunteer leader for Gap and reached out to see if volunteering there
would be an option for me and ... Show more content on Helpwriting.net ...
But in reality, some of the teachers just let go of what the students say even if it is disrespectful,
while others were very caring and some were extremely strict. After getting to talk and know some
of them, I can tell they are good kids deep down. They have ambition and dreams just like
everybody else, some even talked to me about wanting to become engineers and wanting to attend
the University of Houston someday. They are also very respectful boys, they would help me carry
my desk over next to the teacher and they would help me pass out textbooks and they would always
say please and excuse me. I believe that deep down these boys made mistakes but they are on the
verge of correcting them and eventually getting themselves straightened out. During my time there I
did a lot of observing, helped the teacher grade some papers and tried to help the students with their
work. I also got to answer a lot of their questions and curiosity they had about college and what it
was like. During class there is always a teacher and there was Mr. Rhodes for behavior purposes, if
one of the students misbehaved he would take them out of the classroom and talk to them. He was
also very close to the students, there was a clear bond between them. During lunch he would always
put on the football channel and they would just watch and chat. Even though the teachers and Mr.
Rhodes are strict and demanding with the students, I believe that is what really helps motivate them.
Some of them

Essay The Gap Inc
The Gap Inc
1. Case Summary
The Gap, Inc is a chain of retail stores that sell casual apparel, shoes, and accessories for men,
woman and children. Headquarter in San
Francisco; the stores operate under a variety of names including: Gap,
Banana Republic, Old Navy Clothing Company, Gap Kids, and baby Gap.
All merchandise sold by chain is private label.
The Gap was founded in 1969 when Donald Fisher and his wife, Doris opened a small clothing store
near San Francisco State University. By
1971 they were operating six Gap stores. In 1995, Fisher retired as
CEO and Drexler, now age 50, took over the title.
The Gap contracted with over 500 manufacturers around the world that made the companies private
label apparel according ... Show more content on Helpwriting.net ...
The troubles erupted at the Mandarin plan, which was located in one of free trade zones, in early
February 1995, when worker notified the company of their intent to formed a union, a right
authorized by the
Salvadoran labor code. The ministry of labor granted the union legal status, the first union to
recognize in a free trade zone of El
Salvador.
The Mandarin Company was notified of the legal status of the union on
February 7. It responded by closing down the plants on February 8. The workers have demonstration
outside the company and a few days later,
Mandarin fired over 150 union members and supporters.
In late March 1995, managers at the Gap became aware of claim that the management of the
Mandarin factory was resisting union efforts to organize, in violation of the Gap guideline. A Gap
executive, Stan
Raggio, went to El Salvador to investigate the situation. At the conclusion of his visit, he reported
that he had found no human right abused or other violation of the company's corporate sourcing
policies. On May, 15 when the union worker called for protest the continued firing of union people,

the company guard attacked and beat union leader. Mandarin again closed the plant and fired all the
union leadership. Stan Raggio, again went to El Salvador to

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