The goal of this project was to build a web-based tool that will increase the interest in shopping local, supplement the sales of Main Street shops, and increase community engagement.

1. E-COMMERCE AND COMMUNITY INTEGRATION PROJECT

2. SHOPMAIN E-COMMERCE PLATFORM

3. DOMAIN RESEARCH
3
E-­‐commerce
pla-orms
Community
websites
Community
+
e-­‐commerce

4. THE PROCESS
4

5. Support
local
community
Locally
made
product
LOCAL SHOPPING REASONS
5
Uniqueness
of
the
product
26%
51%
26%
14%
9%
9%
14%
51%
Quality
of
the
product

6. ONLINE SHOPPING PAIN POINTS
6

7. USER PERSONA AFFINITY DIAGRAM
7

8. Shopmain
e-­‐commerce
pla-orm
8
Tracy MillerTracy Miller
AGE
OCCUPATION
STATUS
LOCATION
INCOME
34-40
HR Consultant
Married
Vancouver
70,000 - 90,000
Social StrategicPragmatic
Technology
Goals
Frustrations
Bio
• Great concern about quality and uniqueness of items
• Wants unique locally made products
• Shop locally to support community
• Takes time to browse local stores on Main St
• Doesn’t like dealing with deliveries
• Wants to make sure the item is unique and good quality
Tracy is a busy professional. She has a family, full time job, and
stable income. Regularly evolved in local community activities:
fundraising, helping people, volunteering at local church. Tracy is
a creative person, has a good taste, and cares about quality. She
uses computer a lot and tech savvy. Tracy is a social person, has
many professional and personal connections. She likes to attend
and organize social events; some of them take place in her house.
Motivations
“The bitterness of poor quality remains
long after low pricing is forgotten!“
Leon M. Cautillo
Personality
ExtrovertIntrovert
CreativeAnalytical
FeelingThinking
ActivePassive
Social networks
Mobile apps
Software
Hobbies
Incentive
Social
Creative
Growth
Power
• Cycling
• Hiking
• Travel
• Board games
• Movies
USER PERSONA: TRACY MILLER

9. PROBLEM AND SOLUTION
§ The
user
wants
to
browse
favorite
bouKques
on
Main
St
and
has
Kme
restrains
§ User
like
the
convenience
of
online
shopping
but
dislikes
delivery
problems
§ I
want
to
offer
my
user
a
soluKon
to
easily
browse
online,
filtering
products
and
save
her
Kme
§ I
want
to
offer
my
user
a
pick
up
in
store
opKon
with
maps
and
direcKons
for
easy
pick
up
9

10. PAPER SKETCHES
10

11. § Change
primary
navigaKon
§ Add
info
on
product
page
to
give
a
sense
of
uniqueness
and
quality
of
the
product
to
meet
user
goals
beUer
§ Improve
check
out
process
TESTING AND ITERATIONS
11

12. FINAL DESIGN

13. § User
achieved
her
goal
§ Business
objecKves
were
met
§ The
pla-orm
provides
opportunity
for
community
and
social
media
engagement
SUMMARY
13