I was given a task to come up with a product and brand it that represents me. Mr Coffee: The Hardworking Coffee

3. YOUNG Active Nocturnal
Gender: Men & Women
Age: 20-30
Lifestyle: Busy & Active
Mentality: Prefers to grind and work all night
Target Audience

4. Product
Mr. Bat
Coffee Beans
Mr. Bat
Instant Coffee
• Portable Grinder
• Four Roast Beans: Light, medium, dark,
extra dark
• Special Roast Beans: French, Espresso
• Liquid & Ground
• The Nocturnal Blend
• Cappuccino: Hazelnut & Vanilla
• Mocha Latte
• Caramel Mocha
www.mrbat.com
More Than a Website
• Themed Website
• Community Building
• Points from the package
• Achievers & Believers
• Playlist

5. Product
Mr. Bat
Coffee Beans
Mr. Bat
Instant Coffee
• Portable Grinder
• Four Roast Beans: Light, medium, dark,
extra dark
• Special Roast Beans: French, Espresso
• Liquid & Ground
• The Nocturnal Blend
• Cappuccino: Hazelnut & Vanilla
• Mocha Latte
• Caramel Mocha

6. Place
Super Shops &
Selective
Retailers
Website &
Social Media
The Coffee
Truck
Enthusiast
Shop

7. Mr. Bat Coffee Price
Product Quantity
Price Per
Unit (tk)
Instant Coffee Grounded
(Jar)
200 gm 600
Instant Coffee Grounded
(Paper)
200 gm 550
Instant Coffee Grounded
(Jar)
500 gm 1100
Instant Coffee Grounded
(Paper)
500 gm 1000
Instant Coffee Liquid 250 ml 700
Instant Coffee Liquid 500 ml 1300
Coffee Beans 250 gm 800*
Prestige
Pricing
Strategy

8. Promotion
The RoastLaunch
The GrindEngagement
The BrewRelationship

9. Promotion
The Roast The Grind The BrewLaunch Engagement Relationship
• The Nocturnal Coffee Fest
• Launching OVC
• Website Introduction
• Mini Café
• Regular Content Marketing
• Nocturnal subscription
• Customer Generated Content
• Story with Mr. Bat
• Your own Blend
• 2:00 AM Thread/Content
• YouTube Coffee Recipe
• Sponsoring relevant events
• Mr. Bat Café Launch
• Digital Billboards about
customers
• Customer Relationship
Management
• Small messages with packages
• Partnership with relevant brands

10. No, Not every coffee is a
morning person.
Just like us.