Renters are still searching for new homes - don't lose them because of pre-COVID marketing messages. Check out these 10 tips to reshape your marketing strategies.

1. Tips for Marketing in
Today’s Climate

2. RECORDINGS AVAILABLE
satisfacts.com/webinars

3. Marketing
during
COVID-19 • Increase flow of traffic – renters are
still looking
• Show prospects who you are as a
management company
• Continue to build relationships with
surrounding businesses

4. Highlight Internal Features
• Focus on comfortable
living
• Smart home features
• Highest internet speed
in the home – best
price
1

5. Reconsider Community Photos
2
• Avoid photos with
crowds of people
• Make amenity photos
low priority
• Photos should be
relevant to our current
situation

6. Reframe Marketing Language
• Review websites from a
prospect’s POV
• Remove what’s not
currently happening
• Monthly brunch
• Update changes to
procedures
• Service requests
• Office hours/tours
3

7. • Pet Rent
• Consider temporarily
suspending pet rent
• Add an extra pet fee at
move instead
• “Paying an upfront pet fee
actually saves you…”
4

8. Virtual Outreach Marketing
• Connect via email or
video chat
• Send “something”
• Edible arrangements
• Cookies/Cake
• Reach out to top 10
resident employers and
show appreciation
5

9. Highlight Resident Events
• Share virtual resident
events on website
• Shows management
still cares about
residents
• Creates a connection
for prospects to the
community
6

10. Re-evaluate Model
• Reflect work from home
space
• Reflect work out space
• Showcase model as a
flexible space
7

11. Respond to Reviews
• Responses matter
• Pin a review from the
last 30 days
• Pull reviews to use as
testimonials
8

12. Focus on the Outdoors
• WIFI throughout the
entire community
• Walking trails and open
spaces
• Balconies and patios
9

13. Virtual Tours
• Have a person in the
video
• Use virtual chats prior to
or during the tour
• Acuity Scheduling
• Free online scheduler
• Control availability
10

14. education@satisfacts.com
@satisfactseducation