Launch and Expansion Global - MAIA INTERNATIONAL

1. We execute a proprietary, proven methodology to
maximize brand identity, create revenue, add alliance
and distribution partners and enable demand
generation. We increase reach, frequency and
revenue for every client to reach growth goals.

2. 1. Who We Are
2. Pre Launch
 Creation of Launch Budget
 Market Analysis
 Regulatory Approvals
 Market Entry Requirements
 Global Pricing
3. Launch
 Launch Requirements
 Funding the Launch?
 10-100-1000
 Training and support
4. Post Launch
 Industry Awareness
 Consumer References
 Mass Market
5. Social Media
 Corporate Website
 Social Media: Demand Generation
6. Funding Options
 Using Crowd Funding?
7. Conclusion
8. **Same process applies for global markets

3. 1. We are a team of experienced professionals who will help you plan and execute
launch and expansion in North America and other markets.
2. We represent your company and are local “feet on the street” with executives to
advise and manage operations to ensure success.
3. Our team are entrepreneurs that advise and implement, who have worked with
“Fortune 500” companies or helped them become Fortune 500 companies as
part of a team. Together we have taken the breadth of our expertise, knowledge,
contacts, insight and spirit to best represent and execute successful plans to
produce successful teams and companies.
4. We work with small, medium, larger companies to launch and expand markets.

4.  Over 35 years experience in Rx, OTC, Consumer
Brands, Prevention and Anti-Aging, Natural
 Breadth is perfume, skin care, systemic, nail polish,
essential oil, ethical, proven, scientific brands
 Distribution, social, high end retail, pharmacy and
niche as well as resort and cruise lines

5.  Our Team expertise includes;
 Sales, marketing
 Social media and web
 Brand identity
 Finance
 Distributors
 Associations
 Agents, resellers and buyer’s in Cosmetic, Rx, OTC, Consumer Brand, Specialty,
NHP, and Wellbeing markets
 Positioning Statement – We concentrate on the customer and
implement strategies tailored to meet goals
 Value Proposition – Shared Risk and Meeting Goals
 Unique Product Benefits and Customer and Consumer Education
 Establishing and Meeting Audience Expectation
 Our Guarantee –We work with you to Achieve Success

6.  Regulatory Approvals – All required approvals to sell in Canada
 Support, Packaging and Labeling compliance
 Pricing Analysis to compete in the North American or Global
Markets
 Social Media/Web – Brand recognition
 Brand Positioning and Presentation
 Recruitment of Audience Members
 Training, in house and online
 In Market Demand Generation
 Budget to establishment a foundation for success

7.  Market Analysis and Establishing Early Target Markets
 Detailed Competitive Analysis
 Pricing Analysis – Create Global pricing
 Key Product Differentiation
 SWOT
 Recommendations on how and where to enter the marketplace
 Suggested tactical plan
 Fixed price fee for services

8.  Product Literature - Bilingual
 Key Ingredients List
 Retailer Support Kit
 Pricing Review
 Opening Order Specials
 Product Merchandising
 Consumer Endorsements
 Corporate Website

9.  Identification of Required Approvals
 Labeling Requirements
 Preparation of Submissions
 Reporting
 Review of Corporate Structure Requirements

10.  A Comprehensive Social Media Plan is crucial to any launch
 Social Media must Drive Traffic to the Website
 Face Book, LinkedIn and Twitter are essential to Social Media
Play as well as Pinterest* for some
 A YouTube Channel can be a Critical Tool
 *Instagram and Pinterest are Strong B2C Mediums – Pinterest is
80% women
 Messaging is Consistent and Constant – most importantly
Appropriate to the market, sector and region

11.  Stage Two of Launch is to Build a Retail Network. The Most Effective
Plan is a 10-100-1000 approach
 Recruit and Train Ten Regional Distributors
 Each Distributor Recruits 100 Retailers
 Each Retailer Sells $1000 per month
 Net to the Company is $420K per month
 Once the Process is in Place it Expands Until all Geographies are
covered
 Supported by a Consistent Demand Generation Program to Increase
Consumer Awareness

12.  There are Two Avenues to the Consumer:
 Mass Market Retail
 The Large Retail Chains or anchor stores high end or otherwise
 Requires Significant Consumer Awareness
 Must Have Marketing Budget to Support Launch
 Must be Able to Finance both Inventory and Receivables
 Significant Risk on Product Return Guarantees
 Complex Contracts
 Direct to Consumer
 Home Shopping Network etc.
 Must be Able to Provide Inventory on Consignment or Extended Terms
 Significant Product Return Risks
 This is a Significant Move for any Company
 Requires a Separate Plan and possibly brand
 Financial Obligations Should Not be Underestimated,
commitment, and affect….terms, stability, and readiness.

13.  RX, OTC, Natural, and Well-being Expertise
 Finance experts, receivables, purchase order, inventory and loc’s
 We work with you to achieve your goal
 Comprehensive network of contacts and influencers globally
 Distribution partners, contacts include buyers, chains, re-sellers
and professionals
 Linked to major conference organizers
 Founder Rejuvin-Aging Association and Well-being Coaches as
well as Opinion Leaders
 Outstanding network and invaluable expertise
 Develop customized plan based on specialty, need, market, sector
or by region – potentially a combination
 Can introduce to global markets through network.

14.  Ethical, clean, validated and proven products that facilitate positive
change in an aspect of well-being
 Consumer focused and consumer centric
 Truth in messaging, respect and integrity
 Shared risk – it takes more than a good product to be successful
 Team oriented, flexible, stable and nimble to meet market demands
 Establishment of a plan that can be executed and is adapted to address
change
 Social media and servicing the expectation of distributors is key
 Respecting a unified team approach
 Shared risk and execution of an established plan
 Activity is key…Revenue is an outcome.

15.  Traditionally retainer based, measureable against key deliverables – cost
effective and shared risk
 Fee for service on deliverables such as PR, editorials, pricing analysis,
white paper, presentations
 Deliverables are measureable, forecasted and reported
 Tactics and deliverables are agreed upon at onset
 GOST planning can be included, and Stop, Start and Continue is part of
the process every three months
 Distribution, logistics, ecommerce sites and all go to market strategies
agreed to prior to execution.

16.  Launching a product into the North American market and global
markets requires a tactical step by step plan with one Goal. –
GOST
 We are not consultants who hand you a plan. We engage to help
you execute.
 We assist companies in successful launch and expansion by
advising and executing. We help you establish global pricing,
securing distributors, and supporting those distributors in moving
inventory.
 We offer a customized approach and we don’t re-create the wheel,
but work with you to establish successful pre-launch, launch, and
implementation post launch.

17.  Funding and Crowd Funding available
 Corporate web-site and branding
 Industry awareness
 Launch requirements
 Stop, Start and Continue
 Distribution

18. Maia International Inc.
2249 Colonel William Parkway, Oakville ON Canada
Direct Tel: 905 582 9970
Mobile Christine Pemberton 289 8343332
Electronic contact and resources:
Key contacts: christine@maiaglobal.com
www.maiaglobal.com
www.rejuvin-aging.com
www.naturalcomments.com - blog
www.mywelliving.com
Affiliates: The 180 Perspective, Juventas, McCartney and Associates, as well as
Select Europe and UK based companies/partners.