Promotion Plan For Product launch

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Its a plan made to promote a product going direct to the Target customers

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Promotion Plan For Product launch

  1. 1. TATA WALKY PROMOTION ACTIVITY The Plan is designed on 4 strategies I. AWARENESS II. INVOLVEMENT III. EXPERIENCE IV. CONVERSION
  2. 2. <ul><li>All the 4 strategies are Customer oriented to promote and sell the Product/services. </li></ul><ul><li>Awareness :- Make Target customer know of the brand and its available Product/service. (HOUSE TO HOUSE PROMOTION/ RICKSHAW ROAD SHOW) </li></ul><ul><li>Involvement :- Make the Target customer involved / relate with the brand. </li></ul><ul><li>Experience :- Make the Target customer feel and experience the product /services . (ASK THEM TO MAKE CALLS IF THEY WANT TO FREE OF COST) </li></ul><ul><li>Conversion :- Is to convert the target customer in to sale once the customer shows positive approach toward the product/service. </li></ul>
  3. 3. <ul><li>To interact with maximum TG so that awareness and sell can be concluded OF </li></ul><ul><li>“ TATA WALKY” </li></ul>OBJECTIVE
  4. 4. Areas To Cover <ul><li>Mukund Wadi </li></ul><ul><li>Harsool </li></ul><ul><li>Garkheda </li></ul><ul><li>Khadkeshwar </li></ul><ul><li>Pundlik Nagar </li></ul><ul><li>Beed By Pass </li></ul><ul><li>Jawahar Colony </li></ul><ul><li>Eknath Nagar </li></ul><ul><li>Railway Station </li></ul><ul><li>Nanadanvan Colony </li></ul>
  5. 5. <ul><li>Door to door </li></ul><ul><li>4 days in respective locations . </li></ul><ul><li>Minimum 3000 household through 12 promoters </li></ul><ul><li>Banners </li></ul><ul><li>3 days prior to the Event </li></ul><ul><li>Minimum 5 banners in key locations of the event area </li></ul><ul><li>Rickshaw Branding </li></ul><ul><li>The branded Rickshaw will roam around in event locality to create the buzz of the activity. The promoters will also give away the leaflets … </li></ul>I. AWARENESS
  6. 6. <ul><li>The Pre-publicity team would be consisting of 12 promoters. </li></ul><ul><li>All the promoters would be dressed branded T-shirt , Cap </li></ul><ul><li>The pre publicity team will go to targeted locality , door to door . </li></ul><ul><li>The promoter will have one to one conversation with the person of the house , and explain them the scheme for walky. </li></ul><ul><li>If the customer agrees to buy the product instantly the message will be passed to the FOS who will conclude the sale. . </li></ul><ul><li>The promoter will also tell the customer about the other product from TATA INDICOM and hand over the discount coupon for the same which he can redeemed from one of the nominated outlet in that particular area against purchase of any TATA product. </li></ul>
  7. 7. <ul><li>PROMOTER. 12 NOS. </li></ul><ul><li>FOS. 3 NOS . </li></ul><ul><li>RISCKSHWA WITH BRANDING 1 NO. </li></ul><ul><li>LEAFLETS 5000 NO EACH AREA </li></ul><ul><li>WALKY. 12 NOS. </li></ul><ul><li>DISCOUNT COUPON FOR REDEMTION WITH STAMP & ADDRESS OF THE RETAIL OUTLET FROM WHERE THE COUPON CAN BE REDEEMED. 3000 NOS . </li></ul><ul><li>STOCKING OF ALL THE AVALIBLE PRODUCT IN THE OUTLET IN THAT PERTICULAR AREA. 3 NOS. </li></ul>Requirement Per Locality
  8. 8. <ul><li>The customers will be involved by the promoter by convincing them how the product will be of use in terms of </li></ul><ul><li>Low bill </li></ul><ul><li>Maximum calls </li></ul><ul><li>movable </li></ul><ul><li>Wireless handset </li></ul><ul><li>Low consumption of electricity. </li></ul><ul><li>Compression with other services </li></ul>II. INVOLVEMENT
  9. 9. <ul><li>Free calling </li></ul><ul><li>The customer will be given handset to call free of cost so that they can EXPERIENCE the following </li></ul><ul><li>Handset design. </li></ul><ul><li>Handset function. </li></ul><ul><li>Handset clarity. </li></ul><ul><li>Service. </li></ul>III. EXPERIENCE
  10. 10. <ul><li>Once the customer agrees to purchase the handset an immediate message will be passed to the standing FOS who will conclude the sell. </li></ul><ul><li>The other conversation will be from the discount coupon which will be given to every house who in term can redeem it from the allotted retail counter for purchase on other TATA PRODUCTS. </li></ul><ul><li>The data collected can be followed up via Tele calling , SMS for further conversion </li></ul>IV. CONVERSION
  11. 11. FLOW OF ACTIVITY 12 PROMOTER GO HOUSE TO HOUSE INTERACT WITH CUSTOMER GIVING INFORMATION ABOUT WALKY REDEMTION COUPON IF THE CUSTOMER AGREES TO BUY THE PRODUCT FOS WILL BE HANDED THE CALL TO CONCLUDE IF THE CUSTOMER IS BUYING ANY OTHER PRODUCT OF TATA INDICOM HE CAN REDEM THE COUPON FORM THIS OUTLET OF HIS AREA CALLS WILL BE DIVIDED IN TO HOT AND COLD CALLS AND WILL BE GIVEN TO THE FOS FOR FURTHER SALE
  12. 12. Budget For 40 Days Activity 186340.00       Grand Total 16940.00       Service Tax @ 10.36% 169400.00       Total B 15400.00       Agency Charges @ 10% 154000.00       Total A 48000.00 1200 40 days 1 Rickshaw with branding 96000.00 200 480 Man days 12 Promoter 10000.00 250 40 days 1 Supervisor Amount Rate Man days Qty Item

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