usp, swot, stp, marketing mix, financials, and info of a new product. presentation made by Manav, Rutick, Pratik and ashish for inter college product launch competition

2. LOCATIONS
Bangalore: Corp. & Regd office.
Sri City, AP: R&D, Mfg. unit
Regions Served : Pan-India, Asia-Pacific
Launching soon in Middle East.
STRATEGIC PARTNERS
Shoppers Stop
Amazon Fashion
Flipkart, Myntra, Jabong
COMPANY OVERVEIW
Name: AlphaBeam Inc.
Founded: June 2015
CEO: Rutick Shah
Vision: to deliver the perfect
blend of fashion and technology
VISION: To become the
pioneer of the new age industry.
CAPITAL
Funds : raised from angel
investors & fashion designers 1.8
million USD ( 12 Cr. INR)
Crowd funding from Ketto And
Kickstarter 900k USD(4 Cr. INR)

3. Flexible
Waterproof E-ink
Displays
Kevlar-coated
Soles For Durability
 Heat Resistant,
impact resistant.
Machine Washable/
Waterproof Up to 5 Meters
Mobile App With
6k+ Designs And
Animations
Priced At Rs. 6490

4. Smart Soles With
Fitness Tracker
Flexible
Waterproof E-ink
Displays
Kevlar-coated
Soles For Durability
 Heat Resistant &
Impact resistant
Machine Washable/
Waterproof Up to 5 Meters
Mobile App With
2k+ Designs And
Animations
Priced At Rs.8490
Extended
Cushioning For
Comfort

6. SEGMENTING
We segment our
product under
lifestyle and
accessories. As a
premium shoe.
TARGETING
Our target customers
are the youth from
urban upper-middle
and upper class
youth who seek for
high end fashion.
POSITIONING
We position our
product as a high end
multi-featured
fashion shoe which
gives satisfaction and
comfort.
USP
The product is one of its kind with premium features which are
ahead of the time given the sophisticated features and the price

7. PRODUCT
We offer a collection of
new products with
integration of technology in
fashion
PRICE
We position our price in
terms of design quality and
technology, which
commands premium pricing
PLACE
 online channels (e-
commerce)
exclusive retail presence
across Shoppers Stop &
Central stores.
Plan to open flagship
stores in tier 1 & tier 2 cities
MARKET
MIX
PROMOTIONS
Collaborations with fashion
designers, bloggers & youtubers.
 Extensively use SEO practices to
capture social media trends.
Organize sponsored events at
malls, concerts, nightclubs &
lounges

8. STRENGHTS
Unique Innovation In
Design
Durable And Of High
Quality
Concept Shoes
Attractive Price
WEAKNESS
New Concept Which
Causes Uncertainty
Premium Pricing Reduces
Market
OPPORTUNITIES
Expansion Of
Customer Base In
Emerging Markets
Develop And Produce
More Innovative
Products
THREATS
Cheap Copies from
neighboring countries
High End Competition
From Well Established
Companies

9. 48%
16%
6%
4%
26%
COST BREAK UP
MATERIALS PROFIT
FRIEGHT, INSURANCE, ETC PROMOTIONS
OTHER EXPENSES
TOTAL CAPITAL RAISED TILL DATE: 2.7 Mill. USD( 18 Cr. INR)
15K USD/ 10 lakh
INR ( personal
investments )
30k USD/ 20 Lakhs
INR (borrowings
from friends and
family)
900K USD/ 6 Cr. INR
(crowd funding
through ketto and
kickstart)
1.75 Mill. USD /
11.7 Cr. INR(angel
investors and
fashion designers)
N/A ( To be raised
through series A
financing)
10+ Mill. USD/ 65
Cr. INR ( IPO )
*YET TO BE RAISED
80%
20%
SALES
ONLINE
OFFLINE

10. INDIAN FOOTWEAR
INDUSTRY
2nd largest producer and
3rd largest consumer of
footwear in the world
The size of the Indian
footwear market is 38700
Cr. INR

11. Average price of Adidas shoe in India is Rs. 4150
Average price of Nike shoe in India is Rs. 4600

12. E-Commerce Partners: Retail Partners: