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Writeclickasspresentations 160317230647
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HOW TO WRITE Clickass
PresentationsTHAT CONVERT
2.
Who,What&Why
3.
Whodoyouthinkyou’retalkingto? Can you describe
your reader in detail? You need to know what keeps him or her up at night.
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Success=? Establish an objective. What
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Research&Preparation
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Createalistofquestions. Give your research
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11.
Doresearchintherealworld. Listen, read, watch,
observe. Take advantage of the greatest market research tool ever: social media.
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13.
Tuneintoexperts. Who knows the
turf best? Pick their brains. Take notes. Make connections.
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Makealist. Outlines will help. List
the primary and secondary points you want to cover.
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Research hacks Amazon book
Udemy course
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Prioritize. Order your messages. Musts.
Details. Background material.
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TitleorHeadline
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Writeanirresistibletitle. Uncover the benefit. How
to _________________________.
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H-E-A-D-L-I-N-E-S. Grab my cheat
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http://feldmancreative.com/2015/10/headlines-9-letter-cheat-sheet-writing-winner-every-time/ > Get this
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23.
WritingYourDeck
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Beperfectlyclear. What led your
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25.
Clever vs. Clear And
the winner is… clear.
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Openwithempathy. Show readers you
get them from the get-go. Visualize the reader’s head nodding.
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Stayfocusedonthereader. Your reader isn’t
just who you’re talking to. He or she is who you’re talking about.
28.
Don’tassumetheyknowwhatyoudo. Remember you’re the
expert; not the reader. Great teachers simplify stuff.
29.
30.
Overcomeobjections. Anticipate the “Yes,
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31.
32.
Includepersonalstories. People like to
read about people. Give them characters to relate to.
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34.
Usestatsandfacts. Enhance your argument
with objective data. Find credible sources and cite them.
35.
36.
Offerexamples. Examples add substance
and cred to your story. They make it more interesting too.
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38.
Style
39.
oil Writeinfirstandsecondperson. “You” and “your”
are powerful words. Generic labels and company names are not.
40.
oil Invokeemotions. Decisions are based
on emotions. Touch them.
41.
oil
42.
oil Writeconcisely. Slides should be
easy to consume. Keep them brief. Aim for a singular idea.
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oil
44.
oil Activateyourcopy. Verbs give your
pitch power. Adjectives often interfere.
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oil
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oil Havefun. Your copy stops
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need to be a comedian. Be yourself.
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oil
49.
oil Declutter. Edit ruthlessly. Find the
fat and chop it.
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Conversion
51.
oil Deliverareasontorespondnow. You’re seldom going
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oil Offerexclusivity. Inspire greater desire. Make
your offer exclusive or limited.
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oil Callforaction. Tell the reader
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oil
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oil Removerisk. When you can
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