Cadbury is a British multinational company that was incorporated in India in 1948. It has manufacturing facilities across India and is a market leader in the chocolate confectionery business with over 70% market share. Cadbury is now a fully owned subsidiary of Kraft Foods Inc. after being acquired in 2010. Its mission is to increase chocolate consumption through low price packs while maintaining brand leadership. John Cadbury originally opened a small grocery shop in 1824 in Birmingham and the company is now a global leader in snacks, confectionery and quick meals operating in over 70 countries.

2. By:- Khyati Jain ,Kunal Mittal ,Manali
Mhatre, Priyanka Singh, Aditya
Sharma, Abhishek Vyas, Rituraj
Business Analytics
Kautilya

3. INTRODUCTION
•Cadbury is a British Multinational Company
•Cadbury is internationally headquartered in
Uxiberg , West London
•On July 1948 Cadbury incorporated in India
•Market leader in the chocolate confectionery
business with a market share of over 70%

4. Facts
Cadbury is a fully owned subsidy of Kraft Foods
Inc.
The combination of Kraft Foods and Cadbury
creates a global powerhouse in snacks,
confectionery and quick meals.
It is the world's second largest food company,
making delicious products for billions of
consumers in more than 160 countries.
 Employ approximately 140,000 people and have
operations in more than 70 countries.

5. MISSION
• INCREASE THE WIDTH OF CHOCOLATE
CONSUMTION WITH LOW PRICE POINT
PACK.
• MAINTAIN IMAGE LEADERSHIP
THROUGH A SUPERIOR MARKETING
MIX.
• BE A SIGNIFICANT PLAYER IN GIFTING
SEGMENT

6. Factory Location In India
• On 19 July 1948, Cadbury Was
Incorporated In India. It Now Has
manufacturing facilities in thane, pune
and Gwalior , Hyderabad, Bangalore
and himachal Pradesh and sales offices
in new Delhi, Mumbai, Kolkata and
Chennai.
• main headquarters in uxiberg, west
London. operates in 50 countries
worldwide.

7. JOHN CADBURY

8. HISTORY
• 1824 Aged 22, John Cadbury, a young Quaker,
opens a small grocers shop in Birmingham-
making chocolate on the sideline.
• 1847 John Cadbury moves his business to a
larger factory, as his company becomes The
Cadbury Brothers- his brother Benjamin
joining him.
• 1867 John Cadbury retires and sons Richard
and George take over the company.

9. PRODUCTS OF CADBURY

10. Bars
Cakes and biscuits
Boxes bags and tins
Drinks
Ice creams
Desserts
Hot Drinks
Cocoa Powder
Celebrations
Product Line

11. DEMAND ANALYSIS
Chocolate consumption and share in
India
12%
33%
55%
Adults Youngsters Children
Source: https://www.cadbury.co.uk/

12. Market Share Or Competitor Analysis
Cadbury(70%)
70%
Nestle(20%)
20%
Amul(5%)
5%
Others(5%)
5%
Source : Mondetez international Fact Sheet

13. Region wise distribution of
sales
East(12%)
West(33%)
North(35%)
South(20%)
DISTRIBUTION
Source: https://www.cadbury.co.uk/

14. Source : Mondetez international Fact Sheet

17. Sentiment Analysis
• Business is Dynamic
• Changes with Sentiments
• Beautiful Ad Campaigns
• “Kuch Meetha Ho Jaye”
• Festivals =

19. Chocolates
Cash Cows Discontinued Section

20. COMPETITORS OF CADBURY
•Mars
•Hershey
•Nestle
•Ferrero
Chocolates Assignment
Chocotest

21. FUTURE PLANS OF CADBURY
 Cadbury India expects strong growth in India in
future the company plans increase the franchises of
its existing brands and continue to explore new
products opportunities including adjacent market
opportunities. Cadbury India is looking for more
opportunities in the SAARC region.

22. THANK YOU!