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2. DICS
INNOVATIVE’S

3. What is Digital Marketing ?
Digital Marketing refers to
promoting products and
services online
It is called as online
marketing
Online channels- search
engines, websites, social
media, email, mobile apps.

4. BENEFITS OF DIGITAL MARKETING:-
 Reach to local and global customers quickly
 Lower cost than traditional marketing
 Complete control on reaching target consumers
 Quick data gathering and analysis
 Retarget interested consumers

5. TYPES OF DIGITAL MARKETING:-
Search Engine Optimization
Search Engine Marketing
Content Marketing
Social Media Marketing
Pay-per-click Marketing
Affiliate Marketing
Native Advertising
Email Marketing
Viral Marketing
Influencer Marketing

6. SEARCH ENGINE OPTIMIZATION:-
 Keyword and key phrase optimization and
research.
 Technical website SEO audits.
 Optimization of specific pages.
 Robots.txt.
 Sitemaps.
 Webmaster (Search Console).
 On-page and off-page SEO.
 Video SEO.
 Optimization for Google, Yahoo,
 Bing, You tube, etc.

7. SEARCH ENGINE MARKETING:-
Google Ad Words You tube Ads
Bing Ads
Yahoo: Search Ads

8. CONTENT MARKETING:-
Blog / Guest Posts
Infographics
Images
Video
Case Studies

9. EMAIL MARKETING:-
Newsletter Email
Catalogue and Video Email
Press Release Email
Invitation and Survey Email
Thank-You Email

10. SOCIAL MEDIA MARKETING:-
Facebook Ads
Twitter Ads
You tube Ads
Instagram
Sponsored
Linkedln
Sponsored Ads

11. AFFILIATE MARKETING:-
 Affiliate marketing is a marketing scheme in which a company
compensates partners for business created from the affiliate's
marketing tactics
 Digital marketing, analytics, and cookies have made affiliate
marketing a billion-dollar industry.
 Firms typically pay affiliates per sale and less frequently by clicks or
impressions.

12. VIRAL MARKETING:-
 Pass Along
 Buzz Marketing
 Incentive Marketing
 Undercover Marketing
 User Managed Database
 Social Media Uprising
 Judging Importance
 Facebook and Google API
 Send Request/ Invitation

13. INFLUENCER MARKETING:-
Research and Discovery
Strategy and Plan
Identify and Engage
Campaign Management
Measure and Report
Maintain

14. ADDRESS:-
 2nd floor, 20, 352, opp. Gulab Sweets,
Kapil Vihar, Pitam Pura, Delhi, 110034
 Call Us: +91-9711079947
 Call Us: +91-9891045405
 dicsinnovatives@gmail.com
THANK
YOU……