18. Scene Shot Description Location Characters Art/Dept/P Costume Notes
rops
71,72 Shot of presenter at Library Presenter N/A Leather N/A
computer turning
around and talking jacket,
about viral videos black top,
jeans
73 Shot of youtube cube N/A N/A N/A N/A N/A
side
74 Shot of different N/A N/A N/A N/A N/A
cube sizes
75 Humour Voiceover Media N/A N/A N/A N/A
Room
76 Shot of interview Outside Interviewee N/A N/A N/A
talking about the school
video
77 Scarlett takes a N/A N/A N/A N/A N/A
tumble
78 Rest of the video N/A N/A N/A N/A N/A
79 Bed intruder song N/A N/A N/A N/A N/A
81 Response Voiceover Media Room N/A N/A N/A N/A
19. Scene Shot Description Location Characters Art/Dept/ Costume Notes
Props
82 Leave britney N/A N/A N/A N/A N/A
alone
83 Why kristen? N/A N/A N/A N/A N/A
84 Kingsley video N/A N/A N/A N/A N/A
85 Viral marketing Media N/A N/A N/A N/A
voiceover Classroom
86 Expert interview Office Interviewee N/A Smart- N/A
with business wear
teacher
87 Cut to viral N/A N/A N/A N/A N/A
advert for kit kat
88 Cuts back to Office Interviewee N/A Smart- N/A
expert interview wear
89 Meme’s Media N/A N/A N/A N/A
Voiceover Classroom
20. Scene Shot Description Location Characters Art/Dept/P Costume Notes
rops
90 Badger song N/A N/A N/A N/A N/A
91 Peanut butter jelly song N/A N/A N/A N/A N/A
92 Nyam cat video N/A N/A N/A N/A N/A
93 Presenter introduces Library presenter N/A Leather N/A
nyam cat to the camera.
Voiceover of when jacket,
nyam cat was first black top,
uploaded and a shot of jeans
torres
94 Shot of kim kardashian’s N/A N/A N/A N/A N/A
twitter account and
close up of followers
95 Ellen de generes – close N/A N/A N/A N/A N/A
up of followers
21. Scene Shot Location Characters Art/Dept/ Costume Notes
Description Props
96 Another twitter N/A N/A N/A N/A N/A
profile
97 Shot of jimmy N/A N/A N/A N/A N/A
kimmel on his
show
98 Shot of his N/A N/A N/A N/A N/A
tweet
99 Clip of ‘double N/A N/A N/A N/A N/A
rainbow’ video
100 Presenter Camden Presenter N/A Leather N/A
summarises jacket,
tastemaker and black top,
our experiment jeans
22. Scene Shot Description Location Characters Art/Dept Costume Notes
/Props
101 Clip of dog video Home N/A N/A N/A N/A
102, 103, Shots of someone library A viewer N/A Casual wear N/A
104 watching and
laughing at the
video via iPad
105 Presenter speaks to Camden Presenter N/A Leather N/A
camera about jacket,
tastemakers making black top,
a video go viral
jeans
106 Shot of bang radio N/A N/A N/A N/A N/A
logo
107 Shot of bang radio N/A N/A N/A N/A N/A
twitter page
108 Words on screen N/A N/A N/A N/A N/A
saying radio shout
out
109 Blurred background N/A N/A N/A N/A N/A
with statistic about
social media
23. Scene Shot Description Location Characters Art/Dept/P Costume Notes
rops
110 Shot of presenter Camden Presenter N/A Leather N/A
talking about jacket,
what is coming black top,
after the break jeans
111 Shots of different N/A N/A N/A N/A N/A
tweets about the
dog video
112 Scroll through the N/A N/A N/A N/A N/A
different tweets
113 Close up of N/A N/A N/A N/A N/A
individual tweet
114, 115 Close up of tweet N/A N/A N/A N/A N/A
about the dog
video
116 Someone writing N/A N/A N/A N/A N/A
a comment on
Youtube
116 Close up of post N/A N/A N/A N/A N/A
button
24. Shot Angle Movement Description
1 Long Shot Slow Zoom Out Apple Store
2 Over Head Shot Slow Zoom In Iphone
3 Side Angle Slow Zoom In Mac
4 Over The Shoulder Shot Slow Zoom Out Ipad
5 Mid-Shot N/A Young Kid on ipad
6 Side Angle N/A Teenager on iphone
7 Over Head Shot N/A Mid-Aged mac
8 Over The Shoulder N/A Old Person on
Laptop
9 Screen Shot N/A Youtube ‘Kingsley’
10 Screen Shot N/A Youtube ‘Justin
Bieber’
11 Screen Shot N/A Youtube ‘Jessie J’
12 Screen Shot N/A Youtube ‘Celeb’
13 Screen Shot N/A Different Searches
14 Slow Zoom Out Pan Parliment
25. Shot Angle Movement Description
15 Screen Recording N/A Found Footage ‘Rosa Parks’
16 Screen Recording N/A Found Footage ‘Martin Luther
King’
17 Screen Recording N/A Found Footage ‘Wei Wei’
18 Screen Recording N/A Computer Shot
19 Screen Shot Zoom Out Old Website Interface
20 Screen Shot Zoom In Old Website Interface
21 Screen Shot Zoom Out Old Ebay
22 Screen Shot Zoom In New Ebay
23 Screen Shot Zoom Out Old Twitter
24 Screen Shot Zoom In New Twitter
25 Screen Shot Zoom Out Old Amazon
26 Screen Shot Zoom In New Amazon
27 Screen Shot Zoom Out Old Facebook
26. Shot Angle Movement Description
30 Screen Shot N/A Blogger
31 Screen Shot N/A Tumblr
32 High Slow Zoom In Media Room
33 Low Slow Zoom Out Study Room
34 Screen Shot N/A Youtube Clip of Prediction
35 Screen Shot N/A Found Footage ‘Nyam Cat’
36 Over The Shoulder Pan ‘Twitter’ on The ipad
37 Over Head Shot Pan ‘Facebook’ on The iphone
38
