This document summarizes an open online course on personal branding offered through Coursera. It provides statistics on the number of learners, assignments, and learner feedback. Over 80,000 learners from around the world have taken the course. Assignments included creating a mission statement, board of directors, and social media plan. Learners provided positive feedback, saying the course helped clarify their goals and values and gain confidence in their personal brands. They appreciated the instructor's knowledge, meaningful assignments, availability, and care for students.

1. Transforming Lives Through
Open Educational Resources
Kristin Palmer and Kimberley Barker
University of Virginia
The Fourth Asian Conference on Society,
Education & Technology (ACSET2016)
Submission 33120

2. 80,000+ Learners
2,100+ Completed
100+ Learner Stories
Launched September 2015
Instructor goal = transform lives
Personal Branding on Coursera

3. I am a Military Combat veteran taking a
sabbatical living a pseudo monastic
lifestyle in China. Yours is my first course
ever completed on Coursera.

4. Learners
31% from North America
26% from Asia
52% men and 48% women
Most are 25-34 years old
51% are employed full-time

5. I am a dancer pursuing my bachelors degree. I'm deeply
grateful to you, your videos, your exercises and your
wonderful efforts! I loved the 3 little word exercise. I
thank you and Coursera from the bottom of my heart.

6. ASSIGNMENTS:
3 Key Words
Mission Statement
Board of Directors
Social Media Plan
Digital Presence
Privacy

7. I loved this course.
Writing my mission statement
clarified what I want to do in my
personal and professional life.
Again, thank you very much.

8. Email
Facebook
Forums
LinkedIn
Twitter

9. I recommend this course.
It helped me come out of my shell.
I was able to put more of my songs out there,
beyond my friends and family, and that has given me
the confidence to keep pushing things further.

10. Learning Environment
Warm
Supportive
Approachable
Responsive

11. My brother and I are building a start-up,
and I’m learning/studying a lot. I’m taking
4 MOOCs and doing a lot of reading and
research. This personal branding course is
the one I enjoy the most of all! 

12. #1 - Know your material

13. I took your course because I consult in
human resources and entrepreneurship.
This course has enlighten me in so many
respects, such as how to maintain my
online presence and what must I be
aware of. I now have a Twitter account
which is opening many network doors
for me and taking my services to
potential clients. I also loved the
emphasis on authenticity about oneself
online persona.
Truly enjoyed it. Thank you!

14. #2 - Create
assignments that
are truly
meaningful to the
students, and
which support the
goals of the class

15. Everybody sees me as an
engineer, but that’s not who
I would like to be. I am a
Teacher, Mentor and Coach.
I love to teach people how
to achieve their dreams.

16. #3 - Be available to your
students; stay connected

17. I am currently in a
career change from
an office job to
freelance work. I
found the
information and
exercises extremely
useful and also very
motivating. Your easy,
relaxed style also
made it a pleasure to
follow the lessons.
Thank you.

18. #4 - Care about your
students.
Become invested
in their
success.

19. I would like to truly thank you for the
course and the way you handled it.
My life was changed and I got a
clearer perspective of myself, my
vision, mission and goals.

20. #5 - Listen to and
incorporate student
feedback

21. I am doing a career shift and after working for
many years in environmental issues. I now
want to become a coach on healthy and
sustainable living.

22. Thank You!
https://www.coursera.org/learn/personal-branding
@kpatwork = Dr. Kristin Olson Palmer
@kr_barker = Kimberley Barker