Childhood Social Emotional Development Psychology

The Psychology Of Childhood Social And Emotional Development
Matilda Comenote
Anita Newman
English 24 Senior project
November 30th, 2015
Title
Psychology helps us understand the way humans think and how our brain functions, this may also
include certain behaviors in any given situation. My research is based on the psychology of
childhood social and emotional development, and adolescence. Like a lot of things in psychology
and this world, this has led my research to prove their is a direct correlation between social and
emotional development in children and the entirety of adolescence.
Emotional development during childhood is a crucial step in the early stages of life. This process is
needed for success in adulthood and throughout life. Emotional development is defined as "The
emergence of a child's experience, expression, understanding, and regulation of emotions from birth
to late adolescence, this also comprises of how growth and changes in these processes concerning
emotions occur." Since emotions are among the first to develop it's important to make this a healthy
growth as emotions begin to mature and progress.
Shonkoff was determined from the start of the NAS committee process that From Neurons to
Neighborhoods would be much more than a report that was released, discussed for a few days, and
then forgotten, and he promised that to prospective members of the Committee. "This was my dream
project," he says. "I wanted to use this opportunity to model how an NAS report could be followed
by a disciplined action
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Eeg Essay
BNCS311
INTRODUCTION TO BRAIN AND COGNITIVE SCIENCES
Electroencephalography (EEG) Brain Imaging: Function, Pros and Cons
Submit To:
Prof. Dr. Christian Wallraven
Cognitive Systems Lab
Department of Brain and Cognitive Engineering wallraven@korea.ac.kr Done by:
Dk Norhaziratulbillah Pg Hj Hashim
2015951229
Visiting Student Program (VSP)
Spring 2015
One of the most complex systems that researchers are continuously demand to understand is the
human brain. The human brain consists of billions of nerve cells or neurons connected via electrical
and chemical activities (NeuroPro). In the early 20th century, German physiologist and psychiatrist
named Hans Berger was the first to record these electrical activities in the brain ... Show more
content on Helpwriting.net ...
The picked up electrical signals from the scalp is then sent to the amplifiers that is used to reduce
noises in the signals (Teplan, 2002). After that, the signals will be translated from analog into digital
form precisely in a converter for which the acquired data are then stored and presented in the
personal computer (Teplan, 2002).
According to Roche and Dockree (2011), once the signal has been recorded, the researcher might
use two main approaches available namely event–related potentials (ERPs) and Spectral Analysis to
further analyze the signal from brain neuronal activity. Event–Related Potentials (ERPs) analyze the
changes of the continuous electrical activity in the brain caused by a cognitive, motor or perceptual
event that could determine what regions of brain are activated at a given time (Roche & Dockree,
2011). Whereas Spectral Analysis shows the correlation between electrophysiological and mental
activity through decomposing brain rhythms into different frequency bands that can be measured
during times when the persons are alert and receptive (Roche & Dockree, 2011).
Although, there are different methods in examining the brain neuronal activity such as MRI, MEG
and CT, the EEG is known to be a comprehensive and effective brain–imaging technique (Michel &
Murray, 2012). The EEG is categorized as a functional imaging method because it has the

Neuroscience: The Five Stages Of Cognitive Psychology
Another key milestone of cognitive psychology is the development of neuroscience. Neuroscience is
the study of how the brain and nervous system work together to determine behaviors. This was a big
step for cognitive psychology. The ability to be able to study of the brain works during certain
behaviors was a great start. Neuroscientists found that there are links between different structures of
the brain and different functions. Donald Hebb thought that some functions were constructed of
connections over time by sets of cells in the brain. Later Hebb and Wiesel did a study on cats and
found that specific cells, in the visual cortex of their brains, were made to respond to specific stimuli
(Galotti, 2014, p. 10). This shows that localization of different functions in the brain exists.
The Computer Metaphor Another key milestone of cognitive psychology is the computer metaphor.
The computer metaphor is the comparison between the human brain and that of an operating
machine (Galotti, 2014, p. 11). Operating machines and the cognition of humans share ... Show
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There is no direct way to observe the mental process that cognitive psychologists would need to
observe. Behavioral observations allow for cognitive psychologists to come to the logical
conclusions of their existence based on what they are able to observe. These observations are what
allow for different types of behavioral research methods. These methods help move cognitive
psychology along in the process of testing different theories. Some of these research methods
include: experiments and quasi–experiments, naturalistic observation, controlled observation and
clinical interviews, introspection and investigating neural underpinnings (Galotti, 2014, p. 12–15).
These methods allows for more valid foundations for psychological

Wireless Communication And Control System
WIRELESS COMMUNICATION WITH BCI
Abstract
A Brain–Computer Interface is a communication and control system in which human mind can be
translated to the external world without the help of the normal output pathways of muscles and
nerves. Each time we do something or think about doing something, our brain generates distinct
signals. These signals corresponding to an activity, has a pattern. Finding this pattern is a
challenging job and is the main task of any Brain–Computer Interface. A BCI acquires these signals
from the brain of a user in the form of Electroencephalography (EEG). Then after pre processing,
feature extraction and classification, it translates these signals into meaningful commands or
instructions to drive a device or application. Electroencephalography is used to record electrical
fields that represent the brain signals and are generated due to the local brain function.
Most of the applications today are only used in computers and just focus on the realization of
direction strategies. To meet the potential increasing user's needs and explore interacting processes
with people's mental states, we design an application that maps signals from the human brain and
performs operations like calling, messaging, gaming and photography. The brain signals are mapped
and stored to create different commands using a series of refined signal processing procedures.
These commands are declared and defined to perform the above mentioned operations like calling,
messaging,

Music, The Food Of Neuroscience
In the article, "Music, the food of neuroscience?" Robert Zattore, a cognitive neuroscientist,
suggested that we should consider music, art, and culture in a biological perspective (312). There is
a well–known quote by Friedrich Nietzsche that speaks out to many people and states, "Without
music, life would be a mistake". This article by Zattore makes a reader consider if music has a
bigger meaning in our lives than we think. The author argues that we can learn about neuroscience
through music as these musical products of human cognition may give us valuable scientific
insights. Furthermore, the author supported this claim by explaining how we know little about
neuroscience of music research, the relationship between speech and music, and ... Show more
According to Zattore's article, the research behind people with amusia has shown that music
depends on neural processes and therefore that music can indeed lend itself to scientific study (313).
There is no doubt that a decent section of this article was devoted to explaining how little we know
and how complicated it is to make discoveries in this topic of musical neuroscience.
In addition to justifying how determining which aspects of music apply to neuroscience, Zattore
suggests that music has a correlation with speech. Some researchers believe that music and speech
share several similarities. Speech processing takes place in the left half of the brain so scientists
wonder if this asymmetry is mirrored in the right–hemisphere for music (313). On the other hand,
the author states that there have been cases where individuals have lost their speech functions due to
auditory damage but show high–level musical function, like the example Zattore gives of the
Russian composer Vissarion Shebalin (313). Furthermore, the author explains how certain studies
have shown promising results when comparing how speech relates to music. Neuroimaging studies
demonstrate that some functions like syntax may require similar neural resources for both speech
and music (313). Zattore is careful to

The Physiological Effects Upon the Brain and Body During...
Humans are spiritual beings even when wisdom and evidence points in another direction humans
believe in a higher power. However, as researchers look for answers and they find new questions.
Opening a Pandora's box spirituality and religiosity create questions that open up vast amounts of
discussion on cognitive ability and spirituality. Finally, neurobiologists and neuropsychologist are
researching and looking at spirituality and meditation to determine answers to questions about brain
activities during spiritual processes. Through the use magnetic resonance imaging (MRI,s), these
researchers are looking at the physiological effects upon the brain and body during processes of
spirituality. Nevertheless , researchers are trying to ... Show more content on Helpwriting.net ...
Psychology as a science depends on observational inquiry which falls under the categories of
qualitative methodology. Nevertheless, quantitative methods are also used in conjunction with
qualitative methods. This methodology called mixed method inquiry works well for the science of
psychology. Neuropsychology is "the scientific study of human behavior as it relates to normal and
abnormal functioning of the central nervous system"(http://www.div40.org/pub/archival_def).
The central nervous system consists of the brain and spinal column. Each and every thought,
emotion, feelings and senses are controlled in the brain. This examination concerns spiritual and
religious aspects that are associated with neurobiology and neuropsychology. Looking for biological
changes in person of belief as compared to those that do not have a spiritual aspect concerning
healing. The brain being powerful and not fully understood keeps amazing researchers and science.
As science examines the reasons for these spiritual based healings, psychological practices such as
forgiveness therapy and brain activity during spiritual activities. These phenomena have caused
interesting positive results concerning science and religious ideas and more research is needed to
demonstrate these results. However, According to Newberg and Lee (2005), "With the rapidly
expanding field of

For My Topic I Chose To Talk About Affective Behaviors
For my topic I chose to talk about affective behaviors of humans and animals. I chose this topic
because I thought it would be interesting to see why humans and animals act the way they do.
During this paper we will look at multiple cases and other research about affective neuroscience in
humans and animals. The outcome of this paper is for you as well as I to gain some insight on why
we involuntary act the way we do.
As stated before my topic of choice is affective behaviors of humans and animals. But what exactly
does that mean? According to business dictionary affective behavior is "Behavior that is primarily
aimed at producing a desired result, like attempting to understand the needs of another party and
attempting to satisfy those ... Show more content on Helpwriting.net ...
The term reward can be broken up into three separate components: wanting, liking, and learning.
"Liking is defined as the actual pleasure component or hedonic impact of a reward. Wanting is
defined as motivation for reward, which includes both (1) incentive salience 'wanting' processes that
are not necessarily conscious and (2) conscious desires for incentives or cognitive goals. Lastly
learning is defined as associations, representations, and predictions about future rewards based on
past experiences" (Kringelbach and Berridge 2008). I like the way this paper breaks up the term
reward because it causes you to actually think about which parts of the brain correspond with each
defined term. This paper goes on to talk about how with each component of reward lies a conscious
and unconscious process. Something I found that stuck out was how the paper addresses the
challenges the brain possesses with respect to rewards. The paper states "The primary challenge is to
identify which brain systems mediate pleasure versus other components of reward and to map
components correctly onto their own neural substrates (Fig. 1).
This challenge is difficult because a rewarding stimulus or event will elicit many or all of these
reward components simultaneously and so activate many brain systems at the same time"
(Kringelbach and Berridge 2008). I see why this can be frustrating. The brain is quite intriguing but
it is also confusing.
"Mental

Case Study Of Neuromarketing
IMPORTANCE OF THE PROJECT:
For quite a long time, advertisers utilized demographics as a point of convergence of their battles
and in spite of the fact that that strategy works, there is another type of marketing that is picking up
a ton of consideration.
Marketing is about making a premium and buzz around an item/benefit keeping in mind the end
goal to expand deals, yet now advertisers are utilizing neuroscience as an approach to target
particular gatherings. Customary marketing has constantly centered around the conscious mind by
approaching customers about their purchasing encounters and adverts. This exploration will
dependably be imperative yet there is a farthest point to how much understanding it can offer.
Neuromarketing is a totally ... Show more content on Helpwriting.net ...
In this manner, Neuromarketing truly provides advertisers with a frame work they need to develop
with the current marketing technics to upgrade and enhance their present marketing strategies,
making it achievable to target people with the information that Neuromarketing can push the limits
farther than expected.
ACADEMIC LITERATURE:
Marketing has generally focused on value and competitive advantage. In any case, a more holistic
way to deal with marketing, including the enthusiastic part of the basic leadership process is
increasing impressive ground in contemporary marketing. This line of research compares extremely
well with Kotler's most recent Notion of marketing, Marketing 3.0 in which he contends for a need
of companies to address shoppers as entire individuals, which he characterizes as comprising of four
parts: physical body, mind, heart, spirit. Kotler now contends for the need of companies to address
the emotions of their customers and intend to comprehend their tensions and their longings, if they
want to prevail in the contemporary marketing

Comparing Two Approaches to Cognitive Psychology
Cognitive psychology is concerned with the internal processes involved in making sense of the
environment and deciding what action may be appropriate. These processes include attention,
perception, learning and reasoning, (Eysenck and Keane, 2010).There are a number of approaches
which can be used within this field, however for the purposes of the essay only two will be
compared; cognitive neuroscience and neuropsychology. The aims of cognitive neuroscientists are
often similar to those of cognitive psychologists; they are both interested in the brain and cognition,
(Medin and Ross, 1996). Nevertheless, it could be argued that there are also some fundamental
differences between the two approaches, especially in the research methods ... Show more content
on Helpwriting.net ...
In contrast, a technique favoured by cognitive neuropsychologists is neurological case studies.
These are reports on individuals who have suffered damage to the nervous system. Researchers can
observe the behaviour of participants and interpret how this has been affected by their brain injury.
However, the conclusions that can be taken from such studies are also limited, especially when they
involve a single subject, (Payne and Wenger, 1982).
These procedures involved in cognitive neuroscience require high levels of control, therefore are
usually conducted in a laboratory setting, thus producing quantitative data that can be easily
analysed, (Eysenck and Keane, 2010). Nevertheless, the techniques vary in the precision with which
they identify the brain areas active when a task is performed (spatial resolution), and the time course
of such activation (temporal resolution).Therefore, several procedures often need to be combined to
compensate for limitations, (Sternberg and Wagner, 1999).
Despite the fact that cognitive neuropsychology can be less scientific in areas, it also deals with
dissociation and double dissociation. The existence of this can help to suggest the specific parts of
the brain that are impaired, thus supporting the understanding of

Laboratory Of Neural Systems, Decision Science, Learning...
Laboratory of Neural Systems, Decision Science, Learning and Memory (NSDSLM), also known as
the Mizumori lab, seeks to understand the plasticity mechanisms within neural systems that underlie
normal and pathological mnemonic functions. The principal investigator of this lab, and my primary
research mentor is Dr. Sheri Mizumori. Upon joining the Mizumori lab, I have been shadowing Dr.
Phillip Baker on his postdoctoral research project. He introduced me to laboratory research study
and facilitated in the progressive improvement of my comprehension in basic neuroscience research.
The initial study that I began working on with Dr. Baker was about lateral habenula's (LHb)
involvement in behavior switching when presented with a cue. The LHb is a structure identified for
its role in signaling negative outcomes or cues (Bomberg–Martin et al, 2011; Proulex et al, 2014). It
projects to dopaminergic, serotoninergic, and norepinephrine systems that are acknowledged to be
important when switches in behavior are required (Robbins and Arnsten, 2009; Lecourtier and
Kelly, 2007). My responsibilities in this study mainly included handling and training rats, recording
of rat behaviors through a series of sensors and robotic doors around the T–maze controlled by z–
basic, and evaluating data from training and testing rats in a tonal task. I also had an opportunity to
contribute to the paper in accordance with my responsibilities. Furthermore, I had a chance to
partake in the histology

Cognitive Neuroscience
For the last three decades, there has been significate improvement, interest, and understating on how
the brain decodes and processes daily information. This increase from the field of neuroscience and
education, has helped us "expand our understanding of the neural chemistry, physiology, and growth
processes that support behavior, cognition, language, emotion, sociality, and their development"
(Hruby, Goswami, Frederiksen, & Perfetti, 2011). The recent advances in cognitive neuroscience
has caught the attention of educators. "Naturally, people interested in learning and education might
want to know how results from relevant cognitive neuroscience research could be applied in the
classroom" (Ansari, Coch, & Smedt, 2011).
We are entering a ... Show more content on Helpwriting.net ...
At the bottom back of the brain is where the occipital lobes are located; they are covered by the
visual cortex. This area of the brain is "involved in object recognition and is an area of interest in
research on decoding, because it has been suggested to house a word form area. This area is a part of
the visual cortex specialized for recognizing print (Hruby, Goswami, Frederiksen, & Perfetti, 2011).
As we move upward, we encounter the parietal lobes. These lobes are responsible for receiving
"tactile information such as temperature, pain, and pressure, and integrate this information with
sights and sounds" (Wolf & Nevills, 2008). The temporal lobes, are covered by the auditory cortex.
This area is responsible for taking in and interpreting auditory stimuli (Wolf & Nevills, 2008).
Within the temporal lobes lies the area where speech and memory are produced. These two areas are
Wernicke's area and the Hippocampus. Wernicke's area is the semantic processing center and is a
key component of conscious comprehension of the spoken words (Wolf & Nevills, 2008). The
hippocampus is where short–term memory is converted to long–term memory. According to Zull
(2002), the hippocampus does not store memory itself, instead it finds a way back to various parts of
the cortex in a form that is susceptible to recall, or reassembly, any time later. The last lobes are the
frontal lobes. The cortex covering these lobes is known as the association cortex (Wolf & Nevills,

Cognitive Neuroscience Paper
Cognitive Neuroscience is the study of the structure and function of the human brain and how it
plays a role in in our everyday mental processes. To date the idea of how the mind and body are
connect and able to interact is still being studied. As Banich (2011) states, it is the the critical part
that links the brain and mind which also encompasses neural processes. Neuroscience gives a With
the definition of cognitive neuroscience in mind, it is important to consider how the body is affected
by the mind. While the mind–body issue is still not fully settled it has advanced to where we know
that the mind is considered psychological and the body is neurological (Solso,2008) psychologists
and philosophers are still debating wether they coexist

How Technology Can Improve Their Mental Cognition
Franky Nassivera
In a time, where scientists are able to create both usable limbs and organs with the use of a 3d
printer; it comes as no surprise that people would also turn to technology to improve their mental
cognition as well. Companies like Lumosity, CogniFit, and CogMed are constantly advertising for
their products ability to boost a person's intelligence. This however may not be the case. In one of
Lumosity's most recent advertising campaigns, it states that "No matter why you want a better brain,
lumosity.com can help. It's like a personal trainer for your brain. Improving your performance with
the science of neuroplasticity, but in a way that just feels like games. Start training with
lumosity.com right now, and discover what your brain can do." (4) Statements like this make
Lumosity seem almost like a miracle drug. This thought is enhanced when before this statement,
actors are stating why they would want to use the product. With quotes like "I did it to be quicker.",
"To stay sharp.", and "To remember people's names." (4) it allows the viewer to associate those
results with Lumosity without actually seeing any evidence. With over 50 million members and over
1.1 billion games played, Lumosity has created an empire over the "brain game" industry: "growing
its user base about 200% year–over–year from 80,000 members in October 2007." (5) With all of
these new users, there should be plenty of information to support the claim that these games
improve

Brain On Love
The Brain on Love
All relationships change the brain – but the most important ones are the intimate bonds that cultivate
or ruin us, that shape one's memories, emotions and personality. Love carries multiple definitions
but in one's own words, love is a deep emotion of affection and attachment toward others. It's been a
significant theme for artists for thousands of years, being a source of inspiration for poetry, music,
literature, paintings, and many other fine arts. Due to the biological and evolutionary perspective on
love, different parts of the brain activate love and trigger neurotransmitters, which causes the variety
of behaviors and feelings that one experiences.
In psychology, there are seven psychological perspectives that drive ... Show more content on
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The human brain contains more than 1000 neurons. According to the articles, "Brain on Love",
"Love: A Biological, Psychological and Philosophical Study", and "Love is more than just a kiss: A
Neurobiological Perspective on Love and Affection", oxytocin, vasopressin, and dopamine are just a
few of the neurotransmitters that release chemical responses in the brain when love occurs.
Oxytocin is in nuclei of the hypothalamus and releases into the circulation by the pituitary gland
(Boer, Buel, and Horst). Oxytocin plays an important role in pair bonding and romantic love. It
encourages cuddling between lovers and increases pleasure during lovemaking (Chapman).
Furthermore, oxytocin specifically activates a female's emotions of affection, trust, and security
towards others (Brain on Love, 14). Vasopressin is quite like oxytocin in that it also triggers pair
bonding. Especially in animals, vasopressin allows pair bonding to occur when two animals develop
a strong attachment to each other, which then leads to mating and breeding. (Brain on Love, 14).
Dopamine plays several roles in the human body, not just in the brain and is crucial when falling in
love. Specifically, in the brain, dopamine plays a significant role in attraction. It stimulates the
hypothalamus to release multiple hormones (Chapman). Dopamine is associated as the pleasure
system of the

Near Death Experience Essay
Introduction
Approximately three percent of the population of the U.S has said they have, in fact experienced a
near death experience or NDE. While being involved in a near death experience there are reports
that consist of involving one or more of the following: having an awareness of being dead, having
an out of body experiences, feelings of euphoria, seeing a tunnel of light, and meeting deceased
people.
After experiencing this phenomenon, the near death survivor often reports a non–fear of death. They
may experience feelings that death is not the end, but a new beginning in which one lives in
euphoria and reunites with loved ones for eternity. Others may also have a different outlook on the
experience. Where they focus more on how ... Show more content on Helpwriting.net ...
Initial stimulations between 2 and 3 amps induced vestibular responses, which the patient reported
that she was "sinking into the bead" or "falling from a height" (Blanke, O., & O. 2002). When
increasing the amplitude to 3.5 the patient began to report having an out of body experience
(Blanke, O., & O. 2002). This stimulation to the brain's right angular gyrus also created illusory
transformations of the patient's arm and legs, indicating that out of body experiences may be due to
a failure of the brain to integrate complex somatosensory and vestibular information (Blanke, O., &
O. 2002, Mobbs, D., & Watt, C. 2011).
Once the researchers found that OBEs could be induced they then asked the patient who was first in
a lying down position, to then sit at a ninety degree angle and be induced again (Blanke, O., & O.
2002). The patient then described that she felt that her legs appeared to be moving quickly towards
her face (Blanke, O., & O. 2002). When placed at a forty five degree angle, this time the patient
reported seeing her legs "becoming shorter" (Blanke, O., & O. 2002). When asked to look at her
arms during the electrical stimulation the patient reported as though her left arm was shortened and
the right arm was unaffected. When they repositioned her arms to ninety degree angles she reported
that her

The Constructivist Theory and Brain Development Essay
The idea of epigenesis has become well known as an integral part of the constructivist theory which
states that neural activity within the brain is largely spontaneous, driven by genetic and molecular
instances (Mareschal, D., Johnson, M.H., & Grayson, A., 2004). However, after birth, the neural
activity is influenced by sensory and motor experience and the outside environment (Mareschal et
al, 2004). Epigenesis is what the constructivist theory is about, the interaction between genes and the
environment. A study done by Petersen et al used PET, or positron emission tomography, to
understand the responses of native English adult speakers to written stimuli in the form of English
words, pseudowords or words that had no meaning but could ... Show more content on
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During development, the temporal lobe is most responsible for responding to auditory (hearing)
information, however for those who cannot hear, this section was used for a different sense
(Mareschal et al, 2004). This shows that the temporal lobe in the brain, although genetically made to
hear, had used the child's sensory experience to become prominently involved with visual
processing, or in other words, adapted to the environment that the child was in. If the brain was
already made for development and not influenced by the outside world and environment, it would
seem to be nearly impossible for a hearing part of the brain to adapt to only visual processing.
Lastly, there was a study done by Mills that tested language acquisition in children, which also
showed a link to epigenesis in development. This study concluded that with experience, certain
types of processing in the brain are performed by more localised regions of the cortex (Mills, D.M,
Coffey, S.A, & Neville, H.J., 1993). The researchers collected data from ERPs that suggested
processing of small words and control stimuli is spread over a large area of the cortex at first,
however, this processing narrows to an area over the left temporal lobe only when the child's
vocabulary reaches about 200 words, regardless of the child's age (Mareschal et al, 2004). One could
argue that if this narrowing of processing of words happens at a particular age, then that area of the

Overview of Neuroimagery Essay
Neuroimagery is a clinical speciality that produces images of the brain by using non–invasive
techniques, i.e.: without requiring surgery, incision of the skin, or any direct contact with the inside
of the body. This type of imagery falls into two categories: Structural; this deals with the structure of
the brain and aids the diagnosis of diseases (e.g. brain tumours) and Functional; this is used for
neurological and cognitive research purposes, along with the diagnosis of metabolic diseases (e.g.
Alzheimer's and Parkinson's). Neuroimagery enables us to directly visualize the processing of
information by the centres of the brain. This processing causes the involved area of the brain to
increase metabolism and as a result highlight itself ... Show more content on Helpwriting.net ...
The fMRI scan has played a major role in this type of research and it is on such that this essay will
be based.
Functional magnetic resonance imagery (fMRI) uses MRI technology to measure brain activity by
detecting relevant changes in blood flow. The process can also give us information on the structure
and function of the brain, unlike other processes which can only provide us with one of these two.
fMRI scanning relies on cerebral blood flow (CBF – blood supply to the brain at a given time) and
neuronal activation are coupled – meaning that when an area of the brain is in use, the blood flow in
that region increases. fMRI scans take pictures of the brain every few seconds over a period of
several minutes to help researchers determine results of a scan. While fMRI scans cannot detect
absolute activity of brain regions, it can detect differences between different conditions. Therefore, a
patient will be asked to perform tasks or will be stimulated to trigger processes or emotions during
their scan.
The primary form of an fMRI scan uses Blood–Oxygen–Level dependent (BOLD) contrast. This
was discovered by Seiji Ogawa in the 1990's. This, according to Ogawa, is a very simple theory. He
claimed that Neurons do not have internal reserves of energy in the form of glucose and oxygen, so
their release causes a need for more energy to be brought in quickly. Blood then releases oxygen to
them (this process is known as the

Dr. Carter 's Letter
I am pleased to write this letter in strong support of Dr. Marilyn Carter's outstanding research work
as a scientist in the field of neuroscience. Based on her research skills, publication records, and both
her proven and ongoing contributions to the field, I am absolutely confident that Dr. Carter will
continue to discover new aspects of neurodegenerative diseases and thus facilitate the discovery of
new therapeutic methods, ultimately serving the national interests.
Before providing further details of Dr. Carter and her research, I would like to introduce myself. I
am a Professor of Neuroscience and Neurology in the department of Neurosciences at Case Western
Reserve University School of Medicine, Cleveland, OH. I obtained my B.A. in Chemistry and
Biochemistry at University of Michigan in 1974, and completed Ph.D. in Neurosciences in 1979 at
University of Michigan. I spent three years in Harvard School of Medicine as a Postdoc Fellow
before I joined Case Western University as a faculty. I am currently a director of Alzheimer
Research Laboratory and a director of the department of Neuroscience at Case Western School of
medicine as well. My research interests include investigating roles of important players in
Alzheimer's disease (AD) including amyloid beta (Aβ) and apolipoprotein E (ApoE). My laboratory
identifies molecular components participating in Aβ aggregation or degradation and searches for
therapeutic agents to counteract the catastrophic neurodegeneration

Smart Hci Helping People With Disabilities Essay
Smart HCI–Helping People With Disabilities
Abstract
Technology has reached an age where it is able to interact with human eye movements, gestures and
even speeches, resulting in the human computer interaction era. The central nervous system in the
human body that controls the bodily movements and allows us to interact with the computers is
referred to as the motor system. However, even with these technological advancements the world is
experiencing, the human body is far from safe. Every day, thousands of people are suffering from
paralysis; which takes away their ability to move and communicate.
This paper aims to discuss a new branch in human computer interaction known as brain computer
interaction to conclude on the most appropriate method, be it the non–invasive
electroencephalography technique or the invasive electrocorticigram technique, to heal paralysis.
The reasoning behind the decision will be based on two experiments that are both used to measure
whether the brain can read imaginary and real signals as well as identify the origin of these signals.
These experiments both show a high rate of success yet it can be concluded that the invasive
electrocorticigram technique is better due to a higher percentage of accuracy and a smaller
percentage of possible errors.
Keywords: brain computer interaction; brain machine interface; invasive; non–invasive;
electrocorticigram; electroencephalography.
I. INTRODUCTION
Human computer interaction has changed

Cognitive Neuroscience Essay
Cognitive neuroscience is the study of how the brain is able to process and function through the
stimulation of neurons. The broad nature of this field allows much involvement in the scientific
community including not only psychologists working to further understand the functions of the
human brain, but also physicists, mathematicians, and other science related areas of study by
bringing knowledge and simulations from the outside world and relating them to the processes of
our own minds. In addition to researching the basis of normal cognitive functions in an average
brain, cognitive neuroscience studies development of the brain, as well as damage to the brain
including how the damage will affect normal operations of that brain in the future.
The study of cognitive neuroscience began as a result of a movement to, rather than focus studies on
behavioral actions, study the operational characteristics of the brain and how they related to
knowledge, memory, understanding, and other processes. The overall field of cognitive science has
evolved and split into many different subjects including cognitive psychology, cognitive biology,
cognitive neuropsychology, and others which are all based on furthering our understanding of the
mental processes of the brain. Early cognitive neuroscience was based on discovering which parts of
the brain were ... Show more content on Helpwriting.net ...
This area of study developed from a 1987 conference between neuroscientists and psychologists,
and was named from a book titled Developmental Cognitive Neuroscience. As a relatively small and
new field, developmental cognitive neuroscience is not a major direct area of study for many
scientists, however the scope of the field allows for quite a bit of discovery. Again, new brain
mapping technologies play a large role in the advancements and overall practicality of this

A Research Study On Pet Scans
Neuroscience has evolved in the last 20 years due to the development of new machines and
techniques which can measure the structure and the activity of the brain itself. This has allowed
cognitive neuroscientists to conduct more in depth research of the function of the brain. One method
used by neuroscientist's is Position Emission Tomography (PET). A PET scan measures the blood
flow, brain metabolism and glucose intake. During the procedure, the patient is given a harmless
dose of a radioactive substance, which is most likely 2–deoxyglucose (2–DG) which is taken up by
cells and accumulates in active neurons (Pinel, 2011). The radioactive element releases positrons
which are detected by the scan showing which parts of the brain are ... Show more content on
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This limits cognitive neuroscientists in PET research as due to its invasive nature, they won't be able
to investigate the early development of brain function using this technique (Martin, 2013).
Another technique adopted by neuroscientists is the Magnetic Resonance Imaging (MRI). MRI
unlike PET measures the brain structure rather than the activity. It is measured by the waves emitted
from hydrogen atoms which are activated by the radio waves from the magnetic field that is passed
over the head during the procedure (Pinel, 2011). This is detected by the scanner and is then altered
into a structural image. MRI is a much more detailed scan compared to for example, CT scans, as
they provide clearer images of the brain which makes it easier for neuroscientists to identify any
abnormalities in brain structure. Furthermore, the technique has relatively high spatial resolution and
it can produce images in three dimensions which can give a more advanced view into the brain
(Martin, 2005). Moreover, MRI has led to the discovery of a number of brain abnormalities in
schizophrenia. For example, an MRI study found that compared to healthy subjects, schizophrenic
patients showed smaller volumes of grey matter in the temporal lobe and smaller volumes of white
matter in the frontal lobe. Schizophrenic patients also had a higher volume of

The Intervention Offers A Range Of Enjoyable Activities At...
CS intervention offers a range of enjoyable activities to people with dementia which focus on
general stimulation, concentration and memory usually runs in a social setting (Woods, Aguirre,
Spector, & Orrell, 2012). CS was developed based on Reality Orientation (RO). RO was developed
in the late 1950s to help inpatient older people with confusion in improving their mental stimulation
and QoL (Taulbee & Folsom, 1966). RO adopts the techniques of presentation and repetition of
orientation information, in order to provide the person with greater understanding of their
surroundings. For example using various visual aids, a facilitator repeatedly presents basic
orientation and environmental information include the person name, where they are, the times of the
day and year or the weather. RO can operate as a continuous "24 hour" classroom or in groups on a
regular basis to provide orientation–related activities to participants (Brook, Degun, & Mather,
1975). The purpose of these orientation–related activities is to establish a group environment (Citrin
& Dixon, 1977) and improve patient sense of control and self–esteem (Spector, Orrell, Davies, &
Woods, 2001). In one of the earliest studies (Woods, 1979) found that classroom RO led to
improvement in cognitive function. Later (Spector et al., 2001) conducted a pilot study to test the
feasibility of RO and developed a program of CS therapy based on a systematic evaluation of the
literature of RO which identified its key components

One Day Narrative Essay
The year is 2021. I haven't been outside my house or made contact wth another person in 13 days
since my older sister Zy'YAH died. My sister was my roommate, only remaining relative, and my
best friend. Both of my parents died in a car crash when I was thirteen and Zy'YAH was sixteen.
One day they were alive and well, and the next they were just gone. After their death, Zy'YAH
assumed the parent role. Everything I had to live for was gone. My house no longer feels like home.
I hadn't gone grocery shopping in almost two weeks and all of my food was starting to spoil. I
decided that I needed to go. I laid in bed for another hour, staring at the pPaicture on the wall of
Zy'YAH and I at my high school graduation, trying to imprint the image of her smile firmly into my
head. I cloaked myself in all black and pulled back my dark hair into a ponytail. I reached the front
door, pausing for a second. I could hear the faint thumping of Zy'YAH's feet coming down the stairs;
my eyes darted behind me and I realized that she wasn't there. When I stepped outside, the harsh
light burned my eyes. Sunlight filtered through the doorway for the first time since Zy'YAH's death.
I look down and begin to walk towards my neighborhood's grocery store. I walk in and cringe at the
sight of smiling couples and happy people with their children. ... Show more content on
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If he looks at me one more time, I'm going to yell at him, I think to myself. He turns around again
and probably sees the angry expression on my face. "I don't mean to bother you, but you seem like a
prime candidate for a new neuro–cognitive clinical trial for depression that is designed to improve
the patient's mental health. The basis is in memory alteration in order to improve a person's
memories to decrease the burdens on a person" he said. I look at him blankly. "If you're interested,
here is my card," he says, then walks

Online Cognitive Training
Online cognitive training opportunities increase as accessibility to technology increases. To confirm
money is being directed in the proper areas, thorough research must be done and analyzed to attest
to this new domain of memory maintenance. The two articles found contrasting views of the
controversial topic of online cognitive training. Based on the quality of the both research studies,
online cognitive training is not beneficial at improving general memory for the majority of people.
This team of researchers evaluated the effects of commercially available online brain training
programs. They looked at the effects it had on general cognitive function in the wider population.
The study lasted for six weeks, training a few times a day on cognitive ... Show more content on
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Using rapid critical appraisal and analyzing the strengths and weaknesses of each, the stronger
researcher becomes clear. As previously stated, the study finding cognitive training ineffective is the
strongest research due to the diversity of the sample, large sample size, and the timeframe of the
study. Other possibilities for future research include face–to–face cognitive training or a superior,
engaging cognition intervention, yet this needs more research. With the evidence at hand, online
cognitive training appears to lack verification in the efficacy of improving memory and related

Theories And Ethical Perspectives Of Child Development
Child development has been scrutinised through various theoretical frameworks attempting to
construct the idea of a 'perfect' child; which has become a central part of practice (Woodhead, 2006).
The purpose of this essay is to explore child development, whilst demonstrating a critical
understanding of dominant psychological theories and how these can perpetuate certain political and
ethical perspectives. Bringing alternative theories to the dialogue is an acknowledgement that no one
theory can be said to have pre–eminence. The case study (See Appendix) is used as a vehicle to
explore the application of a range of theories; and ethical dilemmas practitioners working with
children may encounter. Additionally, this case study aims to demonstrate how practitioner's
expectations of children are constructed; by accepting certain theories as 'facts' in accordance with:
historical, political and cultural nature. Furthermore; I intend to make reference to my own
childhood experiences; and how this may affect the lens in which I view child development, for my
future practice.
Studies of child development seem multidisciplinary; particularly considering the philosophical,
neuroscientific, and psychological ideologies. As observed by Sorin 2005; traditionally through
Locke's ideologies, society tended to portray children as 'blank slates', and education was a way of
filling in the slate with 'knowledge'. However, Levitt 2007:7 identifies shifts in paradigms,
identifying neuroscience

Spatial Cognition Mini-Review
Mini–Review: Spatial Cognition Spatial Cognition is concerned with the achievement, organization,
application, and modification of knowledge about spatial surroundings (Bandura., 1963). These
capabilities enable animals and humans to manage basic and high–level cognitive tasks in everyday
life (Bandura.,1971). Spatial cognition studies have assisted to tie cognitive psychology and
neuroscience together. Most researchers are concerned about how animals acquire and find
information. Since acquiring and acting on spatial information appears to have computational
requirements from learning to predict temporal sequences of events, we might expect to find
adaptively specialized, domain–specific mechanisms of spatial learning and/or ... Show more
The global picture developing from this support is that spatial cognition can be split into two genres
which are to some magnitude divided in mammalian brain (Hartley & Burgess., 2001). There are
various mechanisms for spatial cognition, which pose the ultimate question: "Do animals have
cognitive maps?" (Shettleworth., 2010) These include dead reckoning, beacons, landmarks, routes,
and geometry (Shettleworth., 2010). Dead reckoning is an internal sense of the direction and
distance of the target from the current position. It is one of the most basic and ubiquitous ways in
which animals keep track of their location with respect to a known position. It has been mostly
studied in bees, spiders, and ants. Dead reckoning is a mechanism for egocentric spatial localization,
that is, the animal is localizing things in the environment with respect to itself. Beacons are local or
proximal cues, whereas landmarks are global or distal cues (Shettleworth., 2010). A guide animals
can use when features of a goal are not immediately perceptible from a distance in fixed locations
are called landmarks (Shettleworth., 2010). They are used based on three factors: template matching
and local views, vector sum model, and multiple bearing models. Route learning is often referred to
as reaching a goal using a series of landmarks, which is a series of stimulus–response (S–R)
associations (Shettleworth., 2010). This concept can be

Cognitive Neuroscience Personal Statement
Growing up I was always underestimated by the people around me. It wasn't until late highschool
until I started doing well in school, which is where my motivation to prove people wrong fueled my
efforts to succeed. College was when I started to take pride in my achievements. I started with a
major in Psychology, where courses like Cognition, Biopsychology and Cognitive Neuroscience
really caught my attention and fascinated me. Cognitive Neuroscience was one of my favorite
courses because we reviewed case studies of patients with neurological damage to see how brain
mechanisms underlying cognition were altered. I'll never forget learning about how damage to
Broca's Area impacted generation of articulate speech. I was so interested in learning about higher
cognitive processes such as pattern recognition, memory and consciousness. Classes like these led
into picking up an additional major in Cognitive Science, which has given me perspective on human
perception, thinking and learning. The diversity in criteria in the Cognitive Science program caused
me to become an extremely well–rounded student, incorporating the studies of Philosophy,
Psychology, Linguistics, ... Show more content on Helpwriting.net ...
Psychology is something that I am passionate about, and there was no greater feeling than having
more students come into my review session relative to the previous one. I felt that I was the bridge
between the professor and her students, being able to tackle questions that students were confused
about by breaking down complex information and presenting examples to make topics more
understandable to my peers. I loved that throughout this process I was strengthening my own
understanding of the material. This was something that I found myself excelling in, and this
experience made me realize that I could easily see myself teaching various types of Psychology

Extreme Human Emotions are the Sole Product of Biological...
It has been claimed that human emotions are the sole product of biological functioning. The James
Lange Theory of Emotion (1884) proposes that there are three components of emotions which can
be attributed to the automatic nervous system (ANS). The three components are Cognition
(appraisal of the event), Action (Fight or flight) and Feeling (Aspect of the emotion). Here we see
that a biological attribution of emotion has been in place since the 1800s and has been common
knowledge for some time. This essay will assess and examine evidence that has been provided to
support the idea that emotions are the product of biology.
Certain areas of the brain have been identified when studying fear. The amygdala is involved in
processing emotions ... Show more content on Helpwriting.net ...
Emotional Memory also exists which isn't conscious (Claparede, 1911). When studying patients
with amnesia, it was found Claparede would introduce himself to a patient every day and she would
not remember ever meeting him previously. He began to hold a pin when shaking hands with her
which would cause her pain. Although the woman could not remember the man each day, she began
to refuse to shake his hand due to fear of being hurt. This showed that the patient could not form
new memories but the brain can ensure that the systems related to fear can override cognitive
processing when encountering a threat.
As we can see, the brain plays a strong role in producing fear responses. Additionally, there are
physical indicators of fear too. The sympathetic nervous system is responsible for the 'fight or flight'
affect producing increased heart rate and breathing. This in turn produces behavioural and
psychological responses such as feeling fearful and changes in facial expression. These biological
responses are caused by information within the brain which strongly suggests that fear is a product
of biological functioning.
Another important human emotion to look at is anger which is essential for communication and
responding to threats. Deffenberger (2002) defines anger as coping resources that are available to
the individual. When studying the brain, the amygdala is active in related to anger. Dopamine and
adrenaline are

Defining Motivation : Well Known And Unsolved
Defining motivation: Well–known and unsolved When we see a person acting in an abnormal way,
we cannot help but think "why are they doing that?" We form judgements about people and question
the reasoning behind their actions in an attempt to better understand their situation. This ability to
understand intentions plays an important role in today's society, allowing us to relate to one another
and form deep connections through picturing ourselves in that same position. Nevertheless, there are
times when we are unable to relate, and unable to understand why someone chooses to act in a
certain way, say a certain thing, or be a certain type of person. This desire – this motivation to do
something – has been felt by each and every human being ... Show more content on Helpwriting.net
...
That being said, the characteristics when defining a concept include being 1. Simple and easy to
understand; 2. Useful in the field to which it relates; 3. Specific enough to refer to one and only one
possible entity, being the definiendum; 4. Measurable; 5. Reflect current scientific knowledge
(Gupta, 2008).
The nature of motivation has traditionally been separated into two qualitatively distinct forms: a)
intrinsic interest and; b) extrinsic motivation (Deci & Ryan, 1985). This assumption has served as
the foundation of many psychological theories and experiments. Yet, when this same concept is
viewed from a neurological standpoint, there is evidence to suggest that both intrinsic and extrinsic
motivations activate the same areas in the striatum that are associated with rewards, implying that
they may both part of the same reward based system. (Murayama et al., 2010) This, along with other
examples (see Shultz & Lepper, 1998), suggest that neuroscience and computational theories may be
able to account for complex phenomena in much simpler terms. This could allow for greater
generalizations and uniformity in future models of the brain, leading to insights we might not have
otherwise made.
Whether it is a morning cup of coffee, the

From actions to empathy and morality
Journal of Economic Behavior & Organization 77 (2011) 76–85
Contents lists available at ScienceDirect
Journal of Economic Behavior & Organization journal homepage: www.elsevier.com/locate/jebo
From actions to empathy and morality – A neural perspective
Istvan Molnar–Szakacs a,b,c,∗ a b c Tennenbaum Center for the Biology of Creativity, University of
California, Los Angeles, CA 90095, USA
Department of Psychiatry and Biobehavioral Sciences, University of California, Los Angeles, CA
90095, USA
Semel Institute for Neuroscience and Human Behavior, David Geffen School of Medicine,
University of California, Los Angeles, CA 90095, USA
a r t i c l e
i n f o
Article history:
Received 15 July 2009
Received in revised ... Show more content on Helpwriting.net ...
E–mail address: imolnar@ucla.edu.
0167–2681/$ – see front matter © 2010 Elsevier B.V. All rights reserved.
doi:10.1016/j.jebo.2010.02.019 I. Molnar–Szakacs / Journal of Economic Behavior & Organization
77 (2011) 76–85
77
The aim of the current paper is to review and summarize recent research on the human MNS,
asserting that this system may provide the neural scaffold for empathy and, as a result, may have
served as a biological substrate for the evolution of our sophisticated sociality and the morality that
governs it. Section 1 serves as the general introduction, Section 1.1 discusses neuroimaging
evidence in support of the human MNS; Section 1.2 highlights the role of the MNS in understanding
the intentions of others; Section 2 discusses a form of empathy termed 'emotional empathy', that is
the feeling of other's feelings, putatively through a resonance mechanism implemented by the

human MNS; Section 2.1 discusses the relationship between
'emotional empathy' and 'cognitive empathy' – a form of mentalizing that relies on higher–level
cognitive processes; Section
3 discusses developmental evidence on social evaluation and empathy for pain; Section 4 aims to
link action perception to morality, using emotional empathy and social evaluation as stepping
stones, and Section 5 concludes.
1.1. The human mirror neuron system
Soon after the discovery of mirror neurons in the monkey brain using single–unit electrode
recordings (di

Development And Evaluation Of Cognition Based Interventions
PhD upgrade overview In recent years, there has been increasing interest in the development and
evaluation of cognition–based interventions (CBIs) for people with dementia in improving
cognition, and quality of life (QoL). However, little is known about the effects of these interventions
for carers who are actively involved and participate in CBIs alongside their relative. In addition, it
has been argued that engaging family carers in the therapeutic process is important as it has the
potential to improve mutual understanding and enhance carer well–being. My PhD research aims to
evaluate the effects of carer involvement in CBIs for people with dementia on carer well–being.
This report presents the progress my research which comprises ... Show more content on
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Chapter five describes a qualitative study which I conducted to explore the experiences and
perspectives of people with dementia and their carers while taking part in the iCST intervention.
Chapter six reports on my personal development and achievements and my PhD progress since my
starting date which was the 29th January 2013. Advancing age remains the single most important
risk factor for developing dementia (Luengo–Fernandex, Leal, Gray 2010). It is estimated that there
are currently over 46 million people living with dementia worldwide (World Alzheimer Report
2015), with a total of 835,000 people living with dementia in the UK alone (Alzheimer 's Society,
2014). Dementia is a major cause of disability for older people (WHO, Dementia – A Public Health
Priority 2012). Dementia also remains a greatest challenge for the society and has a huge economic
impact on the health care system, people with dementia and their families (Dowrick 2014).
Alzheimer's disease (AD) is the most common cause of dementia, accounting for up to 60% of all
cases (Burns et al., 2006). AD is an age–related degenerative brain disorder which develops over a
period of years, but is not a normal part of aging (WHO 2015). AD can affect individuals in
different ways, but for most people symptoms begin by experiencing difficulty in remembering new
information,

Psychology And Empathy
Introduction: Understanding the suffering of others and learning how to reduce others pain is a
fundamental aspect of human social interaction that has plagued many philosophers, artists, and
scientists. It is only recently that scientists have been capable of work with theoretical foundations
and provide insights for understanding cognitive and emotional processes influencing empathy, the
ability to share experience and emotional states with others.
Knowledge of empathic behavior is essential for an understanding of social and moral human
development and prior to the technological advancement, empathy was not understood biologically.
Our understanding of suffering and empathy is largely moderated by cultural environment. Culture
can condition ... Show more content on Helpwriting.net ...
Mathur, Harda, Lipke, & Chiao (2010) presented participants with pictures of people in emotionally
distressful situations (i.e. following a natural disaster) and a neutral situation (i.e. attending a
picnic). Under and fMRI, subjects were asked how much empathy they felt for the person in the
picture using a Likert scale. All participants reported greater empathy for the individuals in the pain
images compared to neutral images. The researchers also found increased activation with the ACC
and AI (pain matrix) when viewing the images of emotional distressed individuals compared to
neutral images. Studies like these support the belief that perceiving either physical pain and/or
emotional pain share similar neuronal networks. Furthermore, Vollm et al (2006) presented
participants under and fMRI with comic strips that they categorized into either theory of mind,
empathy, physical causality on

The Laboratory Of Neural Systems
I joined the Laboratory of Neural Systems, Decision Science, Learning and Memory (NSDSLM),
also known as the Mizumori laboratory on April 2015. Mizumori laboratory is a laboratory located
in the psychology department of University of Washington, Seattle. Its primary focus is to
understand the neural mechanism of natural and adaptive behaviors. Spatial navigation, a behavior
central for an animal's survival has remained the model under analysis in this laboratory. The
principal investigator of this lab, and my primary research mentor is Dr. Sheri Mizumori. Upon
joining the Mizumori laboratory, I have been shadowing the postdoctoral research associate of the
Mizumori laboratory, Dr. Philip Baker. He introduced me to laboratory research study and facilitated
in the progressive improvement of my comprehension in neuroscience research.
The initial study that I began working on with Dr. Baker was about lateral habenula's (LHb)
involvement in behavior switching when presented with a cue. The LHb is a structure identified for
its role in signaling negative outcomes or cues (Bomberg–Martin et al, 2011; Proulex et al, 2014). It
projects to dopaminergic, serotoninergic, and norepinephrine systems that are acknowledged to be
important when switches in behavior are required (Robbins and Arnsten, 2009; Lecourtier and
Kelly, 2007). My responsibilities in this study mainly included handling and training rats, recording
of rat behaviors through a series of sensors and robotic doors around

Neuromarketing
Within the skull lies the most complex organ known to mankind –– the human brain. With a mass of
only 6 kilograms, the brain contains over 100 billion living cells and 1 million kilometers of
interconnecting fibers; but, exactly how does it function? Marketing and sales managers would love
to know why consumers are attracted to certain advertising, packaging and brands. Martin
Lindstrom, author of Buyology: Truth and Lies About Why We Buy, explains the marketing
challenge, "When we walk down an aisle in a grocery store, our purchasing decisions are made in
less than four seconds...there is no way we can think about that in a complete way. Those decisions
take place in the subconscious part of the brain" (2008).
The drive behind ... Show more content on Helpwriting.net ...
It likes beginnings and endings and tends to drop the information in the middle. Therefore, placing
the most important context in the beginning and restating it at the end is a must to grab the
consumer's old brain's attention. The fifth stimulus is visual. The old brain is very visual; this may
be because the optic nerve is directly connected to it. "About 70% of the body's sense receptors are
in our eyes. To a large degree, we understand our world mainly by looking at it...we have evolved to
put our visual senses at the top of our sensory hierarchies, and therefore, visual components tend to
trump all others" (Pradeep, 2010). The old brain reacts to an object before your new brain physically
recognizes the object. The last stimulus is emotion. When consumers experience strong emotions
like happiness, sadness, anger or joy, a flood of emotions rushes into their brain and impact the
synaptic connections between the neurons making them faster and stronger. As a result, consumers
will remember events better when they have experienced them with strong emotions.
Analyzing Neuroimaging Techniques In order to measure the brain effectively, neuromarketers use
the latest technology that assess the brain's activity most accurately. Although there are apparently
many techniques that scientists propose, only a few have stood the test of time and are being used
most widely. The three techniques are Electroencephalogram (EEG), Functional

Math Disability Intervention Paper
Math Disability Interventions in Elementary School Tier Two Math Intervention Groups
Even though math disabilities are thought to be able to be detected earlier than reading or writing
disabilities (See How Early Can Students Receive EI Services) the findings of this research have
found early intervention services for math disabilities generally begin in elementary school through
the Response to Intervention program (RTI), specifically tier two instruction when students are in
between the general education curriculum and being diagnosed with a math disability.
In a study done by Bryant and colleagues, 161, tier two, first grade students were studied using 20
minute intervention boosters in numbers and operational skills, key math components young
students need to master before moving on to more complex math. These interventions lasted for 23
weeks (Bryant, 2008). Students with math disabilities often solve "computable" problems correctly,
but "lack the conceptual understanding of what they are doing" (Bryant, 2008, p. 49). First grade
interventions in math ... Show more content on Helpwriting.net ...
Books, in her book "Reversing Dyslexia: Improving Learning and Behavior Without Drugs" she
states that dyslexia is "definable and in most cases, reversible" (Books, 2013, p. 5). She recommends
the use of interventions that deal with the brain's neuroplasticity and the use of epigenetics.
Neuroplasticity deals with the ability of the brain to change its structure in response to experience.
According to Books, "the brain is plastic...constantly learning, constantly shrinking or growing"
(Books, 2013, p. 52). Neuroscientific interventionists use modern therapies such as neuroscience
games or other types of "brain training" that attempt to repair every layer of the brain, with the focus
being reversing the issue. According to Books, these interventions "can repair or create neural
pathways in response to external experience... it is remapping itself to restore proper functionality"
(Books, 2013, p.

Cognitive Neuroscience Essay
Cognitive Neuroscience is a comparatively new field focusing on exploring the relationship between
the human brain and the act of thinking, or cognition.
Essentially, cognition is the way in which our minds process information. The exact type of
information processed is varied and so cognition can cover a wide range of stimuli. It includes the
processing of things like visual perception and other sensory information like touch, feel and taste.
However, cognition can also be applied to things like emotional responses, preferences, and decision
making skills.
Some have described cognition as referring to," familiar psychological abilities such as seeing,
believing, imagining, guessing and inferring."
(https://drive.google.com/file/d/0B7c0n12dDm38VWN3eFRaWHUzTXM/view?pli=1) If you think
about it these skills are incredibly important to everyday life. As human beings ... Show more
Despite this persistent interest in the human thought process, Cognition has been nearly impossible
to study because of it's non–physical nature. Only recent technological advances have allowed for
quantifiable, information and academic study in the field of cognitive neuroscience.
This related field of technology is called Neuroimaging. Neuroimaging has been very important to
the expansion of Cognitive Neuroscience because it allows for a visual representation of how certain
sections of the brain respond to various outside stimuli. For example, functional Magnetic
Resonance Imaging(fMRI) is currently being used in studies relating to how people purchase and
consume food. Brain activity is recorded and visualized as the mind reacts to things like brand
names or packaging

Business Plan Example
Genius In Training Inc.
Business Plan
June 28, 2013
Table of Contents
Description Page
Executive Summary 2
Company Mission, Vision, Value Statement 4
Opportunity Analysis 5
Marketing Plan 7
Operations and Management 9
Financial Statements 12
Estimate and Request for Funding 15
Exit Strategy 16
Executive Summary
Syndee Howgate CEO of Genius In Training Inc. has identified she will need $229,750 to open a
LearningRX Center in Sugar Land, Texas. LearningRX of Sugar Land will be the dba of Genius In
Training Inc. The funds will cover the purchase and installation of the equipment and machinery, ...
Show more content on Helpwriting.net ...
As a franchisee, LearningRx will have an exclusive territory for offering the LearningRx program.
In addition, as a franchisee, Syndee Howgate, will be able to train additional trainers themselves.

This business is different from other approaches to academic remediation in that it does not work at
the academic level, but rather targets the underlying cognitive skills that make learning easier and
more efficient. It is not tutoring. It is giving the child the tools he needs to handle academic
instruction. The strengths of this business are the program itself, the company support and the
experience of Syndee Howgate.
Company Mission, Vision, Value Statement
Company description of service we offer
Through one on one brain training sessions with certified Brain Trainers, we will provide an
engaging, life changing experience to anyone seeking to improve their cognitive abilities.
Mission Statement Genius In Training Inc. is dedicated to providing life changing experiences
through results proven brain training by establishing a meaningful partnership with our clients, our
staff members, and our community. We will respect the interests and goals of each party while
maintaining a reputable growing business.
Vision Statement Genius In Training Inc. seeks to provide all children with the best education

Cognitive Psychology Essay
Cognitive neuroscience categorised as one of the many approaches to human cognition, focuses on
the study of both the brain and behaviour in collaboration. Evidence from such approaches can be
used to understand in depth, the mental processes forming cognition. Consequently, this contributes
to our understanding of the mind. Despite vast development in this field, various challenges are
posed as no single method can answer every question raised due to its limitations and therefore must
be combined in order to produce a more reliable understanding. Cognitive psychology was the first
to make progress in the understanding of these areas and accordingly it can be noticed that the tasks
used by cognitive neuroscientists for brain–imaging ... Show more content on Helpwriting.net ...
Brain–imaging techniques used by cognitive neuroscientist's aid research into such field by
analysing the different parts of the brain that become active when a certain task is performed. The
main technique that can be discussed in the role of trying to understand the mind is Functional
magnetic resonance imaging. This technique uses an MRI machine to measure brain activity by
looking at changes in one's blood flow. Stern et al, 1996 carried out research into the parts of the
brain crucial for encoding and storage of information in the long–term memory store. Using fMRI,
participants were monitored while performing a novel picture encoding task. Evidence was provided
to show that the encoding of these pictures depends on how the ventral cortical regions and the
hippocampal region interact. This highlights a link between the two which therefore creates a valid
contribution to our understanding of the mind as it identifies the parts of the brain crucial for
engaging in essential mental processes. On the other hand, although this link can be identified, the
method used by cognitive neuroscientists cannot explain exactly how the hippocampal formation is
crucial in the encoding of information in long–term memory meaning that it cannot be explained as
to why it is needed and what exactly would happen to the encoding process if damage to this
formation was to occur. In terms of the technique itself, low temporal resolution and high expense
can be noted as another

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