Slides for workshop at Witty Storytellers Online in November 2017. Some of the contents in the slides have been obtained from information shared by Andy Raskin and Dan Schawbel

1. STORYTELLING IN LEADERSHIP
Krishn S Ramchurn
November 2017WSO Workshop

2. Leadership is the office or
position of a leader
Leadership is the capacity
to lead
Leadership is influence,
nothing more, nothing less
John C Maxwell
Leadership is the art of
inspiring others to make
a story come true
Andy Raskin

3. “If you’re leading people,
you’re telling them a story”

6. Your story turns in your audience’s own
ideas & experience
In the shoes of the speaker
Emotions are easier to remember

7. How do our
personal
stories help
us in leading
others?

8. Stories used in a wide range of leadership challenges
When leading change
When making recommendations to the higher management
In managing diversity and inclusion
When giving people coaching and feedback in a way that will be received as
a welcome gift.
To bring out more of people’s creativity
To help people rekindle the passion for their work
 Interview of over 75 CEOs and executives at dozens of companies
Writer the New York Times bestselling book, Promote Yourself, and Me 2.0

9. Master
Storytellers
building an effective strategic narrative
aligning everyone around it

10. inspiring
the
organization
setting a
vision
teaching
important
lessons
defining
culture and
values
explaining
who you are
and what
you believe

11. State the situation/issue/challenge
Establish the common ground
• Tell your personal story
Be vulnerable > be human
• The more life changing, the betterShare a problem/challenge you
experienced
• Show them!
Help audience visualise
• The Hero [not YOU!]
The turning point/the solution
• Flow matters
The call to action

12. TESLA
Name the
enemy
Answer
“Why Now?”
Show the
promised
land (before
explaining
how to get
there)
Identify
Obstacles –
then explain
how you’ll
overcome
them
Concrete
evidence &
facts

14. Connect, and stay
connected
Reply to WIIFM
Answer the following
questions in the mind of
your audience
Do you
care for
me?
Can you
help me?
Can I
trust
you?

15. Don’t use the
same story over
and OVER…
Don’t be the
Hero of the
story
Don’t fake it

16. STORYTELLING IN LEADERSHIP