Artist musicians and songwriters who speak need to be able to effectively tell their story

1. The Artist Speaker
Called to speak at retreats? You need to tell
your story!

2. Background
The majority of these sessions will focus on story-
telling in the context of the Christian Artist (in all
different sorts of denominations). However, the
substance of these ideas can extend to story-telling
through other communications processes as well—
through conversations, email blasts, blog posts,
online social media.

3. Story Telling is a Practice in Leadership
Your story is the “why” of purpose that has led you to become a
performing artist and worshiper—the art of translating values into
action through stories. It is an iterative discussion process through
which individuals, communities, and nations construct their identity,
make choices, and inspire action.
The Head– Many leaders are often good at the analysis side of public
speaking—and focus on presenting a good, deep argument or
strategy. Alternately, other leaders tell their personal story—but
The Heart– It is often a tale of heartbreak that educates us about the
challenge but doesn’t highlight the choices and the potential for
hopeful supernatural outcomes.

4. Transformation Begins with Emotion
Our story-telling work here is an effort to
tell a story that involves Gods
transformation through our head and heart
AND moves people to use their hands and
feet in action.
The key to this story-telling is
understanding that Gods values inspire
action through emotion.

5. The Artist
A “Story of Self”
Why we have been called to serve.
The Three Key Elements of Story-telling
Challenge—Choice—Outcome

6. Here is how we can help you tell your story:
The Strategy
Challenge
Choice
OutcomeResult
Hope

7. Northern Gate Publishing
Build Your Story – The Effective Artist
Package Five