1. Guest Presenter:
Jason KreidmanJason Kreidman
Top 5 Nexternal SEO TipsTop 5 Nexternal SEO Tips
to Increase Trafficto Increase Traffic
Thursday, September 5th
, 2013
11:00 a.m. PST / 2:00 p.m EST

2. Webinar Agenda
1. What is SEO?
2. Why is it important?
3. Top 5 Nexternal SEO Tips
A. Why is it important?
B. What to do?
C. Where do I make the change?
4. Question & Answer

3. What is SEO?
<definition> Search Engine Optimization is the process of improving the
volume and quality of traffic to a web site from search engines via
“natural” or “organic” search results.

4. Why Is SEO Important?

5. Nexternal SEO Tip #1:
Optimize Category Names
Why is it Important?
 Adds targeted keywords on your site
 Deeper relevance for search engines
 Category pages show in results more often
What to do?
Research on keywords people are searching
 Be descriptive: Use more than 1 word
 Use keywords in the category name
Where do I make the change?

6. Nexternal SEO Tip #2:
Optimize Product Names
Why is it Important?
 Adds targeted keywords on your site
 Deeper relevance for search engines
 Allows for differentiation over competition
What to do?
 Research search volume of keywords
Use keywords in the product name
 Be descriptive: Use Color, Brand, Size, SKU, Gender
Where do I make the change?

7. Nexternal SEO Tip #3:
Optimize Product Descriptions
Why is it Important?
 Allows for differentiation over competition
 Adds targeted keywords on your site
 Deeper relevance for search engines
What to do?
 Write a custom description
 Be sure to use various keywords
 Be wordy. Provide as much information as possible
Where do I make the change?

8. Nexternal SEO Tip #4:
Optimize Category Descriptions
Why is it Important?
 Offers more than just a product list
 Adds targeted keywords on your site
 Deeper relevance for search engines
What to do?
 Write quality content
 Use keywords 1 or 2 times max
 Insert links to a few popular products
Where do I make the change?

9. Nexternal SEO Tip #5:
Optimize Page Titles
Why is it Important?
 Single Most Important On-Page SEO element
 Improves Click Through Rates on search results
 Increases rankings through improved relevancy
What to do?
 Research search volume of keywords
 Use keywords in category and product titles
 Write for a human not a search engine
Where do I make the change?

10. Question & Answer