24. Short Keywords:
• Are heavily used and have high
competition or difficulty
• May be very difficult to rank in
• They don’t describe your
content with any specificity
35. Include at least one
keyword in:
• Title of the content
• URL of the content
• ALT text for images in the
content
• Meta description for the
web page
36. You can mix up the
words that make up a
long tail keyword.
Search engines can
figure that out.
37. Only use a keyword
between one and
four times in a page,
or piece of content.
43. If people don't like
your content, you
won't rank and
people won't buy
what you're selling.
44. If you put the keyword selection tips to work, you'll
improve your SEO over time as you start ranking
for your selected keywords.
45. Are you using an Editorial Calendar?
Is your content SEO optimized?
Is your content process efficient?
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