Sam Beal & Associates                              Business Intelligence                                Inbound Marketing ...
What is Inbound Marketing?     Customers reaching out to you     Better ROI than outbound     Success is a function of:   ...
Sam Beal & Associates ©2013
The Funnel                               Search                              Landing Page Quality                         ...
Search Matters     Organic search is ~free     Engineers use search           Your products & services must be on page 1  ...
Sam Beal & Associates ©2013
Search Matters     Search Engine Results Page - SERP           Where do your products rank           Where do your keyword...
SERP Analysis                                         #1 on page  Ranking                              KeywordsSam Beal & ...
How do you improve SERPs     Search Engine Optimization     Quality Content     and/or     Outbound Marketing with SEM    ...
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Inbound Marketing for High Tech B2B

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Overview of Inbound Marketing for High Tech B2B companies specializing in Silicon Design.

Published in: Technology
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Inbound Marketing for High Tech B2B

  1. 1. Sam Beal & Associates Business Intelligence Inbound Marketing High TechnologySam Beal & Associates ©2013
  2. 2. What is Inbound Marketing? Customers reaching out to you Better ROI than outbound Success is a function of: Website effectiveness Content – on your site and on the web Conversations on the web i.e. socialSam Beal & Associates ©2013
  3. 3. Sam Beal & Associates ©2013
  4. 4. The Funnel Search Landing Page Quality Rich Content Conversion methodsSam Beal & Associates ©2013
  5. 5. Search Matters Organic search is ~free Engineers use search Your products & services must be on page 1 And must be near the top to be clickedSam Beal & Associates ©2013
  6. 6. Sam Beal & Associates ©2013
  7. 7. Search Matters Search Engine Results Page - SERP Where do your products rank Where do your keywords rank Search engines filter (bias) results Search history, IP, social activity, etc. Use tools to unbias resultsSam Beal & Associates ©2013
  8. 8. SERP Analysis #1 on page Ranking KeywordsSam Beal & Associates ©2013
  9. 9. How do you improve SERPs Search Engine Optimization Quality Content and/or Outbound Marketing with SEM Search Engine MarketingSam Beal & Associates ©2013

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