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INTRODUCTION OF PRODUCTION
PLANNING AND CONTROL
UNIT - 1
PRODUCTION PLANNING AND CONTROL
 PPC is aimed to achieving the efficient
utilization of resources (material, men ,
facility) in the manufacturing organizations
through planning , coordinating and control the
production activities that transform the raw
materials in to finished product
PRODUCTION PLANNING AND
CONTROL
 PPC = Production Planning +
Production Control
OBJECTIVES OF PPC
 To design the production system to meet with
minimum cost and quality standard
 To ensure maximum utilization of resources
 To ensure production of quality products
 To maintain inventory controls
 To maintain flexibility in manufacturing
operations
OBJECTIVES OF PPC
 To plan the plant capacities for future
requirements
 To establish targets and checking them against
peformance
 To ensure effective cost reduction and cost
control.
PRODUCTION PLANNING
Meaning:-
Production planning involves management decisions on the resources
that the firm will require for its manufacturing operations and the
selection of these resources to produce the desired goods at the
appropriate time and at the least possible cost.
Definition:-
"The planning of industrial operations involves three considerations,
namely, what work shall be done, how the work shall be done and
lastly, when the work shall be done - kimball
OBJECTIVES OF PRODUCTION
PLANNING
1.To determine the requirements of men, material
and equipment.
2.Arranging production schedules according to
the needs of marketing demand.
3.Arranging various inputs at a right time and in
right quantity.
4.Making most economical use of various inputs.
5.To achieve coordination among various
departments relating to production.
6.To make all arrangements to remove possible
obstacles in the way of smooth production.
7.To achieve economy in production cost and
time.
8.To operate plant at planned level of efficiency.
9.Making efforts to achieve production targets in
time.
10.Providing for adequate stocks for meeting
contingencies.
LEVELS OF PRODUCTION
PLANNING
1. Factory planning (Availability of machines,
buildings, and goods)
2. Process planning (Operations involved)
3. Operation planning (Tools required)
FACTORS DETERMINING
PRODUCTION PLANNING
1. Volume of production
2. Nature of production process
3. Nature of operations
PRODUCTION CONTROL
Meaning:-
Production control guides and directs flow of production so that
products are manufactured in a best way and conform to a planned
schedule and are of the right quality. Control facilitates the task of
manufacturing and see that every theme goes as per the plan.
Definition:-
"Production control refers to ensuring that all which occurs is in
accordance with the rules established and instructions issued.“
-HENRY FAYOL
ESSENTIAL STEPS FOR
CONTROL PROCESS
1. Initiation the production
2. Progressing
3. Corrective action based up on the feed back
OBJECTIVES OF PRODUCTION
CONTROL
1.To implement production plans by issuing
orders to those who are supposed to implement
them.
2.To ensure that various inputs like men,
machine, materials etc. are available in the
required quantity and quality.
3.Making efforts to adhere to the production
schedules.
4.To ensure that goods are produced according to
the prescribed standards and quality norms.
5.To undertake the best and most economic
production policies.
6.To introduce a proper system of quality
control.
7.To ensure rapid turnover of production and
minimizing of inventories of raw materials and
finished products.
SCOPE OF PRODUCTION
CONTROL
1. Control of planning
2. Control of tooling
3. Control of materials
4. Control of activities
5. Control of material handling
6. Control of information
7. Control of quantity
8. Control of due dates
9. Control of quality
10. Control of manufacturing capacity
PRODUCTION PLANNING AND
CONTROL
Meaning:-
Production planning and control is concerned with directing
production along the lines set by the planning department.
Definition:-
"Production planning and control is the co-ordination of series of
functions according to a plan which will economically utilize the
plant facilities and regulate the orderly movement of goods
through the entire manufacturing cycle from the procurement of
all materials to the shipping of finished goods at a predetermined
rate."
PHASES OF PRODUCTION
PLANNING AND CONTROL
1. PRE – PLANNING PHASE
2. PLANNING PHASE
3. CONTROL PHASE
1. PRE – PLANNING PHASE
 Micro planning
 Analysis of data
 Out line of basic planning (Demand , Market
analysis, and product design and development)
 Pre planning concern with 4’M’s
Material, Machine, Methods, Manpower
 Pre planning contents are given below:
PRE PLANNING CONTENTS
1. Product development and design
2. Process design
3. Work station design
4. Sales forecasting
5. Estimating
6. Factory outlet and location
7. Equipment policy
8. Pre – planning production
2. PLANNING PHASE
 Analysis of 4’M’s (Material, Machine,
Methods, Manpower) to undertake the above
“M”s
 Phase for Planning, Estimating, & Scheduling
 Short-term planning
 Long-term planning
3. CONTROL PHASE
 This involves Dispatching, Inspection,
Expediting, and evaluation.
 Control of scrap, control of transportation.
 Feed back information for the corrective
actions.
FUNCTIONS OF PPC
 MATERIAL PLANNING(Batch, delivery
rates, etc,.)
 METHODS PLANNING(Identify the
alternate methods and select the best methods)
 MACHINES AND EQUIPMENT(Tools and
machines checking for requirements)
 PROCESS PLANNING(Sequence of
operation in the production)
 ESTIMATING (Production orders and
detailed root sheets)
 SCHEDULING AND LOADING (Fixing priorities and
machine loading)
 DISPATCHING (Release the orders for customers)
 EXPENDITING(Tracking of the progress of work
according to the planned schedule)
 INSPECTION AND TESTING (Quality of the products
meet the specification)
 EVALUATION ( Link between the control and future
planning)
PRODUCTION SYSTEM
 PRODUCTION – sequence of operations
 Transform given materials to desired products.
 Combination of different manufacturing
process.
 SYSTEM- Logical arrangement of
components according to the plan.
 PRODUCTION SYSTEMS- Inputs to outputs.
TYPES OF PRODUCTION
SYSTEMS
1. Job shop production (units of customer orders)
2. Batch production(Small batches in large variety)
3. Mass production( Large quantities of products)
4. Process or continuous production (Manufacture
the products where the demand is high)
PRODUCT DESIGN AND
DEVELOPMENT
 PRODUCT DESIGN:
 It deals with FORM and FUNCTION
 FORM- Shape and Appearance
 FUNCTION- Working of the product.
 PRODUCT DEVELOPMENT:
 Devising the product to meet the changing
requirements of the market (UPDATION)
PRODUCT ANALYSIS
 Objectives of product analysis to obtain the
qualitative and quantitave products influencing
factors to success of manufacturing products.
 FACTORS INFLUENCING PRODUCT ANALYSIS:
1. Marketing aspects
2. Product characteristics
1. Functional aspects
2. Operational aspects
3. Durability and dependability
4. Aesthetic aspects
3. Economic analysis
4. Production aspects( Design for Manufactures)
1.Guidelines for general approach for DPM
2. Guidelines for the selection of production
process
3. Guidelines for particular process
4. Guidelines for assembly
BASIC PRINCIPLES OF PRODUCT
DEVELOPMENT(PRODUCT DEVELOPMENT
TECHNIQUES) (16 mark)
 Standardisation
 Simplification
 Specilisation
 Diversification
 Miniaturisation, etc.
STANDARDISATION
 Setting up standards
 Measuring by Quality, Quantity, Value,
Peformance
 Definition:
 Process of defining and applying the conditions
necessary to ensure that given range of
requirements can normally be met with a
minimum variety and in a reproducible and
economic manner based on current techniques.
STANDARDISATION
 It means fixation of size, shape, quality and
manufacturing process
 Example: shaving blades, television etc.,
 It applicable for all factors such as, Men machines
and materials
 It is an instrument to maximum variety of
products
 Standardization implies non-standard items are
not to be manufactured expect when customers
order especially
OBJECTIVES OF STANDARDISATION
1. To achieve maximum overall economy by,
1. Cost
2. Human effort
3. Materials
2. Maximum use of changing( repair)
3. To adopt best possible solutions
4. To define the levels of quality
5. To exchange goods by national and international
levels (because of standardisation)
CLASSIFICATION OF STANDARDISATION
1. Basic Standardizations( weight, voltages , numbers, sizes )
2. Dimensional standardization (Nuts, Bolts)
3. Material standardization (Raw materials , coolants,
Lubricants)
4. Equipment standardisation (Specifications , performance,
ratings)
5. Process standardisation (Maximum benefit and cheapness
in production)
CLASSIFICATION OF STANDARDISATION
6. Quantity standardisation (Decided earlier based up
on dealer)
7. Safety measures standardization ( Rules and
regulations)
8. Personnel standardisation (Workers selection ,
training, wages rates)
9. Administrative standardisation (Office methods and
procedures)
BENEFITS OF STANDARDISATION
1. Reduction in material waste.
2. Reduction in manufacturing cost per unit
automatically reduces cost of the product.
3. Uniform quality of product
4. Reduce servicing , replacement and
maintenance of parts
5. Better and quicker service deliveries
LIMITATIONS OF STANDARDISATION
1. Reduced choice of customers because reduce
variety
2. Changes in product design or new product design
may take a very long time
3. Standardisation of operations and procedure will
reduce interest of workers
SIMPLIFICATION
 Simplification is the process of reducing the
variety of products manufactured
 Elimination of excessive and un desirable waste
for achieve economy
 It reduction in
 Product range
 Assembly and
 Parts
 Other wise called as “PRODUCT LINE
CONTRACT”
CONSIDERATION IN
SIMPLIFICATION
 Before simplifying any product
 Simplification should done effectively for the
given product
 How many simplification will affect customer
demand?
 Does market competition permit simplification ?
EFFECT OF SIMPLIFICATION
BENEFITS OF
SIMPLIFICATION
1. Reduce manufacturing operations
2. Possible effective utilisation
3. Simplifies production planning and
supervision
4. Lower manufacturing costs and higher sales
5. Provides quick delivery
LIMITATIONS OF
SIMPLIFICATION
 Cannot satisfy wide range of demand
 Cannot enable better contact in demand to
satisfy taste
 It cannot create demand
SPECIALISATION
 Name itself shows specialization means
EXPERT In particular product line, instead of
diversion.
 Concentrate limited number of products in a
particular area.
 Combination of simplification and
standardisation leads specialisation.
ADVANTAGES AND DISADVANTAGES OF
SPECIALISATION
1. Better utilization of equipments
2. Higher productivity
3. Greater efficiency
4. Better quality
5. Use of Standardized methods
DIS ADVANTAGES:
1. Lesser flexibility
2. Same work in special loss of
initiative(Invention)
ECONOMIC ANALYSIS
 Management decision in product decision policy.
 Capital expenditure in terms of fixed and variable
costs
 Production cost per price
 Price (cost+profit)
 Quantity manufactured
 Requirements of direct and indirect materials
PROFIT CONSIDERATION
1. PURE PRICING STRATERGY
 Increase the total profit by increasing the profit
by unit price.
 Sales volume remain same total profit would
proportional to increase the margin profit
 Due to the competitors products ,profit may
shrink.
2. MARKETING STRATERGIES
 Through design, advertisement and pricing
 More attractive product by reducing costs
 Too low margin cause in stabilities in market
3. REDUCTION IN HOUSE PRODUCTION
COSTS:
 Increase the total profit by reducing the total
production costs
BREAK - EVEN ANALYSIS
(8 mark)
 It is otherwise called as Cost volume profit
analysis
 It deals with Company's Sales , profit, and
Costs
 Simple method of presenting to management
the effect of changes in volume of production.
AIMS OF BREAK EVEN
ANALYSIS
 Help to deciding profitable level of output
 To take decision regarding make or buy
 To decide product mix or promotion mix
 To take plant expansions decisions
 To indicate margin of safety
 To compare a number of business enterprise
ASSUMPTIONS OF BREAK
EVEN ANALYSIS
 Selling price remain constant for all sales( no
discount)
 Relation ship between sales volume and costs
 Assumes it as Fixed and variable costs
 Production is equal to sales
DETERMINATION OF BREAK
EVEN POINT
1. THE ALGEBRIC METHOD
2. THE GRAPHICAL METHOD
THE ALGEBRIC METHOD
Total costs= fixed cost + variable costs
Break even Quantity= FIXED COSTS by
(SELLING PRICE – VARIABLE COSTS)
2) THE GRAPHICAL METHOD
It is break even chart Graphical representation of
relation ship between Cost and revenue at given
time.
ECONOMICS OF A NEW PRODUCT DESIGN
(SAMUEL EILON MODEL)
 When launching of a new design or model, a
careful analysis of a proposed project.
 Introduction of the new model to the market.
 To increase the profit of the organization.
 To avoid decline the sales of execution due to stiff
competition
PIE = (PROFIT + FIXED COSTS) by (QUANITY
SOLD).

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PPC-Unit I- INTRODUCTION OF PRODUCTION PLANNING AND CONTROL

  • 1. INTRODUCTION OF PRODUCTION PLANNING AND CONTROL UNIT - 1
  • 2. PRODUCTION PLANNING AND CONTROL  PPC is aimed to achieving the efficient utilization of resources (material, men , facility) in the manufacturing organizations through planning , coordinating and control the production activities that transform the raw materials in to finished product
  • 3. PRODUCTION PLANNING AND CONTROL  PPC = Production Planning + Production Control
  • 4. OBJECTIVES OF PPC  To design the production system to meet with minimum cost and quality standard  To ensure maximum utilization of resources  To ensure production of quality products  To maintain inventory controls  To maintain flexibility in manufacturing operations
  • 5. OBJECTIVES OF PPC  To plan the plant capacities for future requirements  To establish targets and checking them against peformance  To ensure effective cost reduction and cost control.
  • 6. PRODUCTION PLANNING Meaning:- Production planning involves management decisions on the resources that the firm will require for its manufacturing operations and the selection of these resources to produce the desired goods at the appropriate time and at the least possible cost. Definition:- "The planning of industrial operations involves three considerations, namely, what work shall be done, how the work shall be done and lastly, when the work shall be done - kimball
  • 7. OBJECTIVES OF PRODUCTION PLANNING 1.To determine the requirements of men, material and equipment. 2.Arranging production schedules according to the needs of marketing demand. 3.Arranging various inputs at a right time and in right quantity. 4.Making most economical use of various inputs. 5.To achieve coordination among various departments relating to production.
  • 8. 6.To make all arrangements to remove possible obstacles in the way of smooth production. 7.To achieve economy in production cost and time. 8.To operate plant at planned level of efficiency. 9.Making efforts to achieve production targets in time. 10.Providing for adequate stocks for meeting contingencies.
  • 9. LEVELS OF PRODUCTION PLANNING 1. Factory planning (Availability of machines, buildings, and goods) 2. Process planning (Operations involved) 3. Operation planning (Tools required)
  • 10. FACTORS DETERMINING PRODUCTION PLANNING 1. Volume of production 2. Nature of production process 3. Nature of operations
  • 11. PRODUCTION CONTROL Meaning:- Production control guides and directs flow of production so that products are manufactured in a best way and conform to a planned schedule and are of the right quality. Control facilitates the task of manufacturing and see that every theme goes as per the plan. Definition:- "Production control refers to ensuring that all which occurs is in accordance with the rules established and instructions issued.“ -HENRY FAYOL
  • 12. ESSENTIAL STEPS FOR CONTROL PROCESS 1. Initiation the production 2. Progressing 3. Corrective action based up on the feed back
  • 13. OBJECTIVES OF PRODUCTION CONTROL 1.To implement production plans by issuing orders to those who are supposed to implement them. 2.To ensure that various inputs like men, machine, materials etc. are available in the required quantity and quality. 3.Making efforts to adhere to the production schedules. 4.To ensure that goods are produced according to the prescribed standards and quality norms.
  • 14. 5.To undertake the best and most economic production policies. 6.To introduce a proper system of quality control. 7.To ensure rapid turnover of production and minimizing of inventories of raw materials and finished products.
  • 15. SCOPE OF PRODUCTION CONTROL 1. Control of planning 2. Control of tooling 3. Control of materials 4. Control of activities 5. Control of material handling 6. Control of information 7. Control of quantity 8. Control of due dates 9. Control of quality 10. Control of manufacturing capacity
  • 16. PRODUCTION PLANNING AND CONTROL Meaning:- Production planning and control is concerned with directing production along the lines set by the planning department. Definition:- "Production planning and control is the co-ordination of series of functions according to a plan which will economically utilize the plant facilities and regulate the orderly movement of goods through the entire manufacturing cycle from the procurement of all materials to the shipping of finished goods at a predetermined rate."
  • 17. PHASES OF PRODUCTION PLANNING AND CONTROL 1. PRE – PLANNING PHASE 2. PLANNING PHASE 3. CONTROL PHASE
  • 18. 1. PRE – PLANNING PHASE  Micro planning  Analysis of data  Out line of basic planning (Demand , Market analysis, and product design and development)  Pre planning concern with 4’M’s Material, Machine, Methods, Manpower  Pre planning contents are given below:
  • 19. PRE PLANNING CONTENTS 1. Product development and design 2. Process design 3. Work station design 4. Sales forecasting 5. Estimating 6. Factory outlet and location 7. Equipment policy 8. Pre – planning production
  • 20. 2. PLANNING PHASE  Analysis of 4’M’s (Material, Machine, Methods, Manpower) to undertake the above “M”s  Phase for Planning, Estimating, & Scheduling  Short-term planning  Long-term planning
  • 21. 3. CONTROL PHASE  This involves Dispatching, Inspection, Expediting, and evaluation.  Control of scrap, control of transportation.  Feed back information for the corrective actions.
  • 22. FUNCTIONS OF PPC  MATERIAL PLANNING(Batch, delivery rates, etc,.)  METHODS PLANNING(Identify the alternate methods and select the best methods)  MACHINES AND EQUIPMENT(Tools and machines checking for requirements)  PROCESS PLANNING(Sequence of operation in the production)  ESTIMATING (Production orders and detailed root sheets)
  • 23.  SCHEDULING AND LOADING (Fixing priorities and machine loading)  DISPATCHING (Release the orders for customers)  EXPENDITING(Tracking of the progress of work according to the planned schedule)  INSPECTION AND TESTING (Quality of the products meet the specification)  EVALUATION ( Link between the control and future planning)
  • 24. PRODUCTION SYSTEM  PRODUCTION – sequence of operations  Transform given materials to desired products.  Combination of different manufacturing process.  SYSTEM- Logical arrangement of components according to the plan.  PRODUCTION SYSTEMS- Inputs to outputs.
  • 25. TYPES OF PRODUCTION SYSTEMS 1. Job shop production (units of customer orders) 2. Batch production(Small batches in large variety) 3. Mass production( Large quantities of products) 4. Process or continuous production (Manufacture the products where the demand is high)
  • 26. PRODUCT DESIGN AND DEVELOPMENT  PRODUCT DESIGN:  It deals with FORM and FUNCTION  FORM- Shape and Appearance  FUNCTION- Working of the product.  PRODUCT DEVELOPMENT:  Devising the product to meet the changing requirements of the market (UPDATION)
  • 27. PRODUCT ANALYSIS  Objectives of product analysis to obtain the qualitative and quantitave products influencing factors to success of manufacturing products.  FACTORS INFLUENCING PRODUCT ANALYSIS: 1. Marketing aspects 2. Product characteristics 1. Functional aspects 2. Operational aspects 3. Durability and dependability 4. Aesthetic aspects
  • 28. 3. Economic analysis 4. Production aspects( Design for Manufactures) 1.Guidelines for general approach for DPM 2. Guidelines for the selection of production process 3. Guidelines for particular process 4. Guidelines for assembly
  • 29. BASIC PRINCIPLES OF PRODUCT DEVELOPMENT(PRODUCT DEVELOPMENT TECHNIQUES) (16 mark)  Standardisation  Simplification  Specilisation  Diversification  Miniaturisation, etc.
  • 30. STANDARDISATION  Setting up standards  Measuring by Quality, Quantity, Value, Peformance  Definition:  Process of defining and applying the conditions necessary to ensure that given range of requirements can normally be met with a minimum variety and in a reproducible and economic manner based on current techniques.
  • 31. STANDARDISATION  It means fixation of size, shape, quality and manufacturing process  Example: shaving blades, television etc.,  It applicable for all factors such as, Men machines and materials  It is an instrument to maximum variety of products  Standardization implies non-standard items are not to be manufactured expect when customers order especially
  • 32. OBJECTIVES OF STANDARDISATION 1. To achieve maximum overall economy by, 1. Cost 2. Human effort 3. Materials 2. Maximum use of changing( repair) 3. To adopt best possible solutions 4. To define the levels of quality 5. To exchange goods by national and international levels (because of standardisation)
  • 33. CLASSIFICATION OF STANDARDISATION 1. Basic Standardizations( weight, voltages , numbers, sizes ) 2. Dimensional standardization (Nuts, Bolts) 3. Material standardization (Raw materials , coolants, Lubricants) 4. Equipment standardisation (Specifications , performance, ratings) 5. Process standardisation (Maximum benefit and cheapness in production)
  • 34. CLASSIFICATION OF STANDARDISATION 6. Quantity standardisation (Decided earlier based up on dealer) 7. Safety measures standardization ( Rules and regulations) 8. Personnel standardisation (Workers selection , training, wages rates) 9. Administrative standardisation (Office methods and procedures)
  • 35. BENEFITS OF STANDARDISATION 1. Reduction in material waste. 2. Reduction in manufacturing cost per unit automatically reduces cost of the product. 3. Uniform quality of product 4. Reduce servicing , replacement and maintenance of parts 5. Better and quicker service deliveries
  • 36. LIMITATIONS OF STANDARDISATION 1. Reduced choice of customers because reduce variety 2. Changes in product design or new product design may take a very long time 3. Standardisation of operations and procedure will reduce interest of workers
  • 37. SIMPLIFICATION  Simplification is the process of reducing the variety of products manufactured  Elimination of excessive and un desirable waste for achieve economy  It reduction in  Product range  Assembly and  Parts  Other wise called as “PRODUCT LINE CONTRACT”
  • 38. CONSIDERATION IN SIMPLIFICATION  Before simplifying any product  Simplification should done effectively for the given product  How many simplification will affect customer demand?  Does market competition permit simplification ?
  • 40. BENEFITS OF SIMPLIFICATION 1. Reduce manufacturing operations 2. Possible effective utilisation 3. Simplifies production planning and supervision 4. Lower manufacturing costs and higher sales 5. Provides quick delivery
  • 41. LIMITATIONS OF SIMPLIFICATION  Cannot satisfy wide range of demand  Cannot enable better contact in demand to satisfy taste  It cannot create demand
  • 42. SPECIALISATION  Name itself shows specialization means EXPERT In particular product line, instead of diversion.  Concentrate limited number of products in a particular area.  Combination of simplification and standardisation leads specialisation.
  • 43. ADVANTAGES AND DISADVANTAGES OF SPECIALISATION 1. Better utilization of equipments 2. Higher productivity 3. Greater efficiency 4. Better quality 5. Use of Standardized methods DIS ADVANTAGES: 1. Lesser flexibility 2. Same work in special loss of initiative(Invention)
  • 44. ECONOMIC ANALYSIS  Management decision in product decision policy.  Capital expenditure in terms of fixed and variable costs  Production cost per price  Price (cost+profit)  Quantity manufactured  Requirements of direct and indirect materials
  • 45. PROFIT CONSIDERATION 1. PURE PRICING STRATERGY  Increase the total profit by increasing the profit by unit price.  Sales volume remain same total profit would proportional to increase the margin profit  Due to the competitors products ,profit may shrink.
  • 46. 2. MARKETING STRATERGIES  Through design, advertisement and pricing  More attractive product by reducing costs  Too low margin cause in stabilities in market 3. REDUCTION IN HOUSE PRODUCTION COSTS:  Increase the total profit by reducing the total production costs
  • 47. BREAK - EVEN ANALYSIS (8 mark)  It is otherwise called as Cost volume profit analysis  It deals with Company's Sales , profit, and Costs  Simple method of presenting to management the effect of changes in volume of production.
  • 48. AIMS OF BREAK EVEN ANALYSIS  Help to deciding profitable level of output  To take decision regarding make or buy  To decide product mix or promotion mix  To take plant expansions decisions  To indicate margin of safety  To compare a number of business enterprise
  • 49. ASSUMPTIONS OF BREAK EVEN ANALYSIS  Selling price remain constant for all sales( no discount)  Relation ship between sales volume and costs  Assumes it as Fixed and variable costs  Production is equal to sales
  • 50. DETERMINATION OF BREAK EVEN POINT 1. THE ALGEBRIC METHOD 2. THE GRAPHICAL METHOD THE ALGEBRIC METHOD Total costs= fixed cost + variable costs Break even Quantity= FIXED COSTS by (SELLING PRICE – VARIABLE COSTS)
  • 51. 2) THE GRAPHICAL METHOD It is break even chart Graphical representation of relation ship between Cost and revenue at given time.
  • 52. ECONOMICS OF A NEW PRODUCT DESIGN (SAMUEL EILON MODEL)  When launching of a new design or model, a careful analysis of a proposed project.  Introduction of the new model to the market.  To increase the profit of the organization.  To avoid decline the sales of execution due to stiff competition PIE = (PROFIT + FIXED COSTS) by (QUANITY SOLD).