useful for mcom and bba students

1. Research Methods
& Research
Methodology
Dr. Kshitija Gandhi
PHD, MPHIL, MCOM,MBA,UGC NET
Vice Principal
Pratibha College of
Commerce and Computer studies

2. Research Methods
Research method pertains to all
those methods, which a
researcher employs to
undertake research process, to
solve the given problem.
The techniques and procedure,
that are applied during the
course of studying research
problem are known as the
research method.
It encompasses both qualitative
and quantitative method of
performing research operations,
such as survey, case study,
interview, questionnaire,
observation, etc.
These are the approaches,
which help in collecting data
and conducting research, in
order to achieve specific
objectives such as theory
testing or development.

3. Research Methods
All the instruments and behaviour, used at various levels of the
research activity such as making observations, data collection, data
processing, drawing inferences, decision making, etc. are included
in it.
Research methods are put into three categories:
First Category: The methods relating to data collection
are covered. Such methods are used when the existing
data is not sufficient, to reach the solution.

4. Research Methods
Second Category: Incorporates the processes of
analysing data, i.e. to identify patterns and establish
a relationship between data and unknowns.
Third Category: Comprise of the methods
which are used to check the accuracy of the
results obtained.

5. Research Methodology
Research Methodology is the
study of methods, so as to solve
the research problem.
It is the science of learning the
way research should be
performed systematically.
It refers to the rigorous analysis
of the methods applied in the
stream of research, to ensure that
the conclusions drawn are valid,
reliable and credible too.
The researcher takes an overview
of various steps that are chosen
by him in understanding the
problem at hand, along with the
logic behind the methods
employed by the researcher
during study.
It also clarifies the reason for
using a particular method or
technique, and not others, so that
the results obtained can be
assessed either by the researcher
himself or any other party.

6. Method & Methodology
•Method is simply a research tool, a
component of research – say for example, a
qualitative method such as interviews.
•Methodology is the justification for using a
particular research method.

7. • Research methods are a small part of the whole
research methodology process.
• Research methods are used to find a solution to the
research problem.
• Research methods are the primary course to conduct
research, and research methodology is all about the
utilization of research methods.

8. • A research methodology is concerned with the
systematic approach to solving a research problem by
applying appropriate research methods.
• A clear research methodology is important for the
consistency and accuracy of the outcome produced
by the research methods.
• you want to understand the motivations and
perceptions of a group of bloggers then you would
most likely choose a qualitative, method as opposed
to a quantitative one.

9. Research Method & Research Methodology
Research Methods Research Methodology
Research method seeks to answer: what did
the researcher use to complete his research.
Research methodology seeks to answer:
how did the researcher complete his study.
Research methods are the techniques and
tools by which you research a subject or a
topic
Methodology explains and justifies the
techniques and tools by which you may
proceed with your research.

10. Research methods involve the tasks of
conducting experiments, tests, surveys,
and the like utilizing the knowledge and
skills learned through research
methodology.
Research methodology involves the
learning of various techniques to
conduct research and acquiring
knowledge to perform tests,
experiments, surveys, and critical
analysis.
The research method aims at finding
solutions to research problems.
Research methodology ensures the
employment of the correct procedures to
solve the problems.
Research methods are the end of any
scientific or non-scientific research.
Research methodology paves the way to
choose appropriate research methods
and thus is the beginning of any
research.
Research Method & Research Methodology

11. Research Methods Research Methodology
The objective of the research method is to find
the solution.
The objective of the research methodology is to
determine the solution by applying correct
procedures of research.
Research methods are useful to apply during the
latter stage of the research process.
Research methodologies are applied in the
initial stage of the research being conducted.
Research methods are small part of research
methodology.
A Research methodology is a multi-
dimensional concept.
Research Method & Research Methodology

12. Research Methods Research Methodology
Research method seeks to answer:
what did the researcher use to
complete his research.
Research methodology seeks to
answer: how did the researcher
complete his study.
Research methods are the
techniques and tools by which you
research a subject or a topic.
Methodology explains and
justifies the techniques and tools
by which you may proceed with
your research.
Research Method & Research Methodology

13. THANK YOU