2. Toyota Central Motor (T.C.M) is the biggest 3S dealer in
Pakistan of Indus Motor Co. (I.M.C) - the manufacturer of
Toyota & Daihatsu Cars in Pakistan. I.M.C is the subsidiary of
Toyota Motor Corp. Japan
The concept of 3S dealership means T.C.M deals in 3 sectors:
•Dealing in sale of
all new Toyota
make cars.
Sales
•State of art
workshop facility
for cars.
Service
•Providing parts to
service Division as
well as to general
customers.
Spare Parts
3S
3. It spreads at approx. 9000sq yds. and has
approx. 310 employees at different levels.
4. Many certifications are awarded to T.C.M by Toyota
Japan in workshop division.
Express Maintenance
Body and Paint Facility
Mechanical Facility
5. “To be the most respected and successful enterprise,
delight customers with a wide range of products and
solutions in the automobile industry with the best
people and best technology.”
8. The Toyota Central Motors consists of the following
Operations:
Sales
•Responsible for sale of cars
Service
•Responsible for providing after service
Spare
Parts
•Responsible for providing spare parts for the
automobile
9. STRENGTHS
One of its strength is its location is near to Karachi.
TCM has installed latest technology in its plant, which is almost
computerized. It is also strength for TCM.
TCM has set up a paint system, which is considered no 3 in Asia.
TCM a wide product range, which Includes 6vehicles. Which satisfy
each and every segment of market.
TCM, Labor force is also its strength, which is efficient and well
trained.
Easy availability of genuine spare parts and its resale value act as its
strength.
10. WEAKNESSES
TCM has total capacity of 20000 units. But at present they are
producing 8000 units, this shows that they are not fully utilizing
their capacity.
Their dealership network is weak. Company does not own this
dealership network. TCM has manufacturer-sponsored retailer
franchise systems. They license dealers to sell their cars. So dealers
often charge high price TCM.
According to TCM sources, all major decisions are made in Korea by
the holding company, they send instruction about their decisions in
Pakistan and this process delays the policy making at corporate level
by the top management.
11. OPPORTUNITIES
Political stability in Afghanistan will increase demand for commercial
vehicles in the Central Asian States. So this is an opportunity for
them to export the commercial vehicles as well as passenger cars to
Central Asian Republics, for the Central Asian republics,
The completion of the Lahore/ Islamabad motorway, expansion of
the road network and reduction in the rail links will cause expansion
in the automobiles market in the future.
According to sources from TCM, if engineering board of Pakistan
makes the industry specific deletion policy this will provide an
opportunity for the development of vendor industry.
12. THREATS
The government tax policies are threat to TCM as it increases its
costs.
The law and order situation & political instability in the country
especially in Karachi is threat to TCM. Which has caused diminishing
of companies production and demand in the country in demand of
locally manufactured cars.
The increasing inflation is acting as a threat to TCM.
Exchange rate fluctuation is also a threat to TCM Devaluation of Pak
rupee has acted like a threat to the company.
The severe competitions in the upper segment market are also a
threat to TCM.
14. These are the sources by which employees share their ideas,
information, opinions and feelings.
Communication skills are very essential because the
employees utilize these to help the company compete with
other companies like General Motors, KIA , Honda and many
others.
Toyota Motors uses both Upward and Downward
communication. Downward communication flows from
supervisors to employees and Upward communication is the
feedback of downward communication.
16. These all are the sources of external communication in Toyota
Central Motors
Sales and promotion
Generating sponsorship
Announce Events
Product or Services
17. Toyota is making the product that is both good for environment and practical at
the same time. It is practical in that there is a demand for it and that Toyota is
presumably making money and or will make money on the product. Toyota is
also working towards further development of the engine, possibly combining an
alternate fuel source other than gasoline with the electric component. I believe
that Toyota is acting as social entrepreneur with these lines of cars. They are
providing a service of humanity and the environment while also presumably
sustaining a business.
Toyota Motors Company has also been helping society through their many
endeavors. Their Vision is more than just cars. They are working on a new vision
that is concern beyond cars.
Transforming lives through learning
Caring for our country
Road Safety
Igniting Safe Driving Sense
Environment
18. For this concern they have been seen contributing in many causes like
Community Health Care
Community Support for Education
Food Distribution
Toyota Technical Education Program (T-TEP)
Pakistan Innovation Fund
Habib University Foundation.
The automobiles industry has experienced decline in its production &
sales value in past couple of years but still it’s the leading automobile
company in Pakistan and it wont be wrong if we call it
“MOTHER OF ALL INDUSTRIES”
