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Calvin Klein 
Shock Perfume 
Submitted by 
Mohammed Naseer Khan
Product 
Variety of perfume products:- 
1. Calvin Cologne 
2. Calvin Klein Man Cologne 
3. Ck Be Cologne 
4. Ck Free Colog...
24. Eternity Summer Cologne 
25. Eternity Summer Cologne 
26. Euphoria Cologne 
27. Euphoria Gold Cologne 
28. Euphoria In...
Features:- 
 Brand: Calvin Klein 
 Series: One Shock 
 Gender: Men 
 Essence: Clementine and cucumber (top notes); Bla...
Price 
List price:- 
1. Calvin Klein One Shock for Men, 100ml Rs 3,200.00 Amazon. 
2. Calvin Klein One Shock 100 ml Rs 800...
Public relations:- 
Product used:- 
Anytime (17) 
Daily use (9) 
Evening (5) 
Special occasions (3) 
Great smell (19) 
Dra...
Places 
Channels:- 
The consumer appeal for Calvin Klein remains high, as demonstrated by Calvin Klein's #8 
ranking on Me...
 CK ONE EDT 15ml 
 CK Eternity 15ml 
 CK Escape EDT 15ml 
 CK Obsession EDT 15 
CK ONE EDT 15ml: 
CK ONE fragrance is ...
outlet malls in the US, that sell the white label sportswear and sometimes the Calvin Klein 
white label at reduced prices...
"Calvin Klein & Orridge have a long term relationship based on success!" Simon Rosenberg, 
Calvin Klein 
Benefits of outso...
Marketing project of Calvin Klein Shock Perfume
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Marketing project of Calvin Klein Shock Perfume

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this is project on shock Perfume i hope you will like it

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Marketing project of Calvin Klein Shock Perfume

  1. 1. Calvin Klein Shock Perfume Submitted by Mohammed Naseer Khan
  2. 2. Product Variety of perfume products:- 1. Calvin Cologne 2. Calvin Klein Man Cologne 3. Ck Be Cologne 4. Ck Free Cologne 5. Ck Free Blue Cologne 6. Ck in 2u Cologne 7. Ck in 2u Pop Cologne 8. Ck One Cologne 9. Ck One Electric Cologne 10. Ck One Red Cologne 11. Ck One Scene Cologne 12. Ck One Shock Cologne 13. Ck One Shock Street Edition Cologne 14. Ck One Summer Cologne 15. Contradiction Cologne 16. Crave Cologne 17. Dark Obsession Cologne 18. Encounter Cologne 19. Encounter Fresh Cologne 20. Escape Cologne 21. Eternity Cologne 22. Eternity Aqua Cologne 23. Eternity Night Cologne
  3. 3. 24. Eternity Summer Cologne 25. Eternity Summer Cologne 26. Euphoria Cologne 27. Euphoria Gold Cologne 28. Euphoria Intense Cologne 29. Obsession Cologne 30. Obsession Night Cologne 31. Truth Cologne 32. Ck one Quality of the product:- When you think about Calvin Klein, initially you think of his clothing line – specifically his jeans and underwear lines (not to mention the famous ad with a young Brooke Shields). But Calvin Klein’s penchant for perfume was equally as cutting edge as his foray into fashion. Calvin Klein turned the fragrance world on its head in 1989 when he introduced Eternity. The now legendary cologne was a pioneer scent for its time, even down to the streamlined design of its bottle. Eternity remains a timeless, classic scent today. Roja Dove tells us that Calvin Klein's successful "unisex" marketing for this inexpensive and synthetic laden "fresh" scent, resulted in the largest selling scent of all time – shock He tells us that "it used enormous quantities of synthet ic materials and had an unbridled floral heart based around….lily of the valley, freesia, rose, violet and jasmine….top notes of bergamot, lemon, mandarin and a "green tea" complex." The base is a "light chypre structure with oak moss, cedar wood, nutmeg, sandalwood and a gargantuan synthetic musk." I found it to be simply a light herbal citrus scent that was to my nose undistinguished. One of the most successful fragrances from Calvin Klein is CK One, the citrus unisex fragrance from 1994. CK One Shock is a surprise for all the fans of CK One line. It is not a unisex edition, but two separate oriental compositions: CK One Shock for Her and CK One Shock for Him. CK One Shock for Him is built around aromatic, spicy and deep oriental nuances. It opens with citrusy Clementine, fresh cucumber and energy drink accord. The heart of black pepper, black basil and cardamom is placed on the base of masculine tobacco, musk, patchouli and ambrene wood. Available as 50 and 100 ml EDT, shower gel, deodorant and after shave lotion. CK One Shock for Him was launched in 2011. CK One Shock for Him was created by Ann Gottlieb and IFF. I have it: 993 I had it: 215 I want it: 447 my signature: 22
  4. 4. Features:-  Brand: Calvin Klein  Series: One Shock  Gender: Men  Essence: Clementine and cucumber (top notes); Black pepper, black basil and cardamom (heart); Tobacco, musk, patchouli and woody notes (base notes)  Opaque black bottle  Contents: 100ml Brand Name:- Calvin Klein is one of the best known designer names in the world, offering a modern design aesthetic. The Calvin Klein brands — Calvin Klein Collection, Calvin Klein (platinum label)1, Calvin Klein (white label), Calvin Klein Jeans and Calvin Klein Underwear — provide us with the opportunity to market products both domestically and internationally at various price points, distribution channels and to different consumer groups than most of our Heritage Brands business product offerings. Global retail sales of products sold under the Calvin Klein brands were approximately $7.8 billion in 2013. The consumer appeal for Calvin Klein remains high, as demonstrated by Calvin Klein's #8 ranking on Media Radar’s "Most Talked About Fashion Brands of 2013" list. Innovative marketing and advertising campaigns continue to fuel the global growth of the Calvin Klein brands, highlighted by an expanded use of digital and social media marketing platforms. This has been recognized, as Calvin Klein received the #9 ranking on L2's Digital IQ Index: Fashion in 2013. This year's launch of our visually driven, interactive Instagram account extends the brand's point of view and has become the hub of the successful "show yours. Mycalvins social media campaign, which has increased engagement of influencers and consumers, increasing awareness and brand appeal globally. Packaging:- Unlike most perfumes the contents of ck is quite different 1. The perfume comes with a screw on sprayer – this basically means the sealing top of the perfume bottle has to first be unscrewed then the pipe installed and secured. After that only then is the customer able to spray the perfume. 2. The bottle is 2d formats appears to be made of plastic however the actual bottle is made of delicate ceramic like material therefore it is quite heavy and smooth to touch. Services:- Special Shipping information - This item is shipped by ground and will therefore require an additional delivery time of 3-6 days in addition to the delivery timeline displayed above. This is only applicable for items fulfilled by Amazon.
  5. 5. Price List price:- 1. Calvin Klein One Shock for Men, 100ml Rs 3,200.00 Amazon. 2. Calvin Klein One Shock 100 ml Rs 800 Filpcard. 3. Calvin Klein One Shock 100 ml Edt Rs 1800 snap deal. Discounts:- 1. ONE SHOCK from CALVIN KLIEN for HIM (EDT 200 ML) on shop clues Selling Price: Rs.2, 899, 36% off Rs.4, 560 2. Calvino Calvin Klein Ck Shock Perfume Men 100ml Rs 2200 Less Discount Rs 800. 3. Calvin Klein One Shock 100 ml 1,800 filpcard 33% of in flip kart Rs. 2,725 33% OFF. Credits terms:- Payment by visa, master card, American express, discovers. Promotion Advertisement:- This Calvin Klein ad features Swedish electro pop Revl9n, remixed by Sebastian, the French dance music producer recently heard on the HTC Sensation XL ad. Sales Promotion:- Fifi Award Winner for Best New Male Fragrance Commercial. Turn down the lights. Amplify the sound. Act on impulse. Introducing ck one shock for her and for him. ck one shock for him opens with pure freshness with juicy Clementine and a crisp cucumber layer, while the heart pulsates with black pepper and cardamom spiced with black basil. a combination of tobacco absolute and ambrene emerges, revealing the skin-like creaminess of cashmeran musk and patchouli for a lasting signature.
  6. 6. Public relations:- Product used:- Anytime (17) Daily use (9) Evening (5) Special occasions (3) Great smell (19) Draws compliments (13) Great value (12) Long-lasting (12) Clean & fresh (10)
  7. 7. Places Channels:- The consumer appeal for Calvin Klein remains high, as demonstrated by Calvin Klein's #8 ranking on Media Radar’s "Most Talked About Fashion Brands of 2013" list. Innovative marketing and advertising campaigns continue to fuel the global growth of the Calvin Klein brands, highlighted by an expanded use of digital and social media marketing platforms. This has been recognized, as Calvin Klein received the #9 ranking on L2's Digital IQ Index: Fashion in 2013. This year's launch of our visually driven, interactive Instagram account, extends the brand's point of view and has become the hub of the successful "show yours. #mycalvins" social media campaign, which has increased engagement of influencers and consumers, increasing awareness and brand appeal globally. A tiered-brand strategy was established for Calvin Klein to provide a focused, consistent approach to global brand growth and development. Each of the Calvin Klein brands occupies a distinct marketing identity and position that preserves the brand's prestige and image. Our brand portfolio includes:  Calvin Klein Collection – Our "halo" brand, under which men's and women's high-end designer apparel and accessories, as well as items for the home, are sold across the globe through the wholesale channel and through our own full price Calvin Klein Collection retail flagship store on Madison Avenue in New York City;  Calvin Klein (platinum label) – Our "bridge" brand, formerly known as ck Calvin Klein, was rebranded in 2013 in order to unify the Calvin Klein brands under one umbrella. This line offers apparel and accessories, which are sold in the wholesale channel through specialty and department stores, as well as in free-standing stores in Asia and Europe;  Calvin Klein (white label) – Our white label "better" brand, under which we sell men's sportswear and dress furnishings and license various other lines (including men's and women's outerwear, fragrance, accessories and footwear, women's sportswear, dresses and handbags and items for the home). Distribution is primarily in North America through department stores and free-standing stores;  Calvin Klein Jeans – Offerings under this label include men's and women's jeans and related apparel, which are distributed worldwide, and denim accessories, which are distributed in Europe and Asia; and  Calvin Klein Underwear – Offerings under this label include men's and women's underwear, sleepwear and loungewear, which are distributed worldwide. Assortments:- Within the Calvin Klein Assorted Mini Collection you will find miniature travel sized fragrance bottles of the following EDT:
  8. 8.  CK ONE EDT 15ml  CK Eternity 15ml  CK Escape EDT 15ml  CK Obsession EDT 15 CK ONE EDT 15ml: CK ONE fragrance is a light, relaxed scent, meant to be used lavishly. CK ONE eau de toilette can literally be splashed all over the body. It is simple, understated and accessible; a refreshing combination of brightness and sensuality CK Eternity EDT 15ml: Eternity For Women is a beautiful and alluring for fragrance for women. It is a fragrance that has a luscious blend of fresh cut grass, light fruit notes against a background of flowers and demure musk and sandalwood. CK Escape EDT 15ml: Ideal for men who are adventurous and like to challenge the boundaries of everyday life. CK Obsession EDT 15ml: Obsession is a lovely deep, sexy and sensual scent by Calvin Klein. Launched in 1985 this scent epitomizes relaxed glamour and sexuality. The main theme of this assured, sexual perfume is amber. This dominant note is surrounded by woods, Orientals and fruits. Location:-  Calvin Klein Collection In the late 1990s the company opened elegant Calvin Klein Collection stores in Paris, Seoul, and Taipei and ultra high-end cK Calvin Klein stores in Hong Kong, Milan and Kuwait City. As of today, there is only one Calvin Klein Collection store operated by CKI. It is located in New York City. Out of the two Calvin Klein Collection stores that existed in the US, the Dallas location in Highland Park Village which had been open for 20 years was closed in mid-2005. The only international location, in Paris, was closed by PVH in March 2006. The New York store, which serves as the company's flagship store at 654 Madison Ave., remains open still today. Partners maintain Calvin Klein Collection stores in Hong Kong, Shanghai, Shenyang, Seoul, Singapore, Kuala Lumpur, Bangkok, Dubai and Qatar.  Calvin Klein (white label) Specialty retail Calvin Klein stores, designed by New York architecture firm Lynch/Eisinger/Design have been opened at Lenox Square in Atlanta, Beverly Centre in Los Angeles; now closed down, Cherry Creek Mall in Denver; now closed down, Natick Collection in Natick, MA; closing down on July 25, 2010, The Mall at Partridge Creek in Michigan; now closed down, Aventura Mall in Aventura, Florida, South Coast Plaza in Costa Mesa California. An additional eight stores also designed by Lynch/Eisinger/Design are set to open in 2008. There are also several Calvin Klein Outlet stores, mostly located within factory
  9. 9. outlet malls in the US, that sell the white label sportswear and sometimes the Calvin Klein white label at reduced prices but do not carry the Collection lines. It has been reported that Calvin Klein will close all White Label locations within the next year.  Calvin Klein Jeans The Warnaco Group maintains Calvin Klein Jeans and corresponding outlet stores in the US and elsewhere, carrying the denim and casual collections. International Calvin Klein Jeans stores exist around the globe. Among many other countries in the UK, Germany, Greece, Russia, Brazil, México, Croatia, Egypt, Chile, Argentina, India, the Philippines, Australia and New Zealand. They also offer franchisee and opened in Cali last year.[citation needed]  Calvin Klein Underwear Signature Calvin Klein Underwear boutiques can be found in Buenos Aires, Cardiff (as of April 2011), Mexico City, Edinburgh, Glasgow, Melbourne, Hong Kong, London, Manchester, Manila, New York City, Shanghai, Singapore, Frankfurt am Main, Munich, Toronto and Hatfield, Metropolis at Metro town in Burnaby, B.C. (Metro Vancouver). Department Stores The major department stores in the US, including Macy's, Lord & Taylor and Nordstrom, as well as many small independent stores carry the ck, white label and/or Jeans collections. Some high-end department stores, such as Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus also carry the Calvin Klein Collection. Notable retailers in the UK offering Calvin Klein include stores such as John Lewis, Debenhams and KJ Beckett. In Australia the dominant retailer is Myer. Calvin Klein products are also found online with particular internet focus on selling Calvin Klein underwear and fragrance.  Europe and Asia Inventory:- Stock takes History Orridge has been our chosen partner for 4 years, as the company spread wider geographically, the decision was taken to outsource. External Audit and Sox compliancy criteria urgently forced us to find a global solution. "Orridge consistently provides a dedicated personal service and strong support team" Simon Rosenberg - European Outlet Manager, Calvin Klein Reasons for stock counts - Audit and compliancy controls - To identify true shrinkage rates - To determine the worst effected stores - Product file maintenance and system reporting reliability - Stock management / accountability - Procedural excellence
  10. 10. "Calvin Klein & Orridge have a long term relationship based on success!" Simon Rosenberg, Calvin Klein Benefits of outsourcing - Maximizes efficiency of count - Flexibility, accuracy and independence - Technology and enhanced software - Enables staff to focus on sales "Orridge provide a flexible service and are committed to our values and procedures." Simon Rosenberg, Calvin Klein - Efficient planning to relieve operational pressure - Improves profitability - Ensures smooth audit process during continued growth. Transportation:- Shipping and FREE Standard International Flat Rate Postage . Logistics:- Launched: 2011 Type: Masculine Availability: In Production cK One Shock for Him Fragrance Notes:-  Top Notes  Clementine, Purple lavender, Cucumber  Middle Notes  Osmanthus, Black pepper, Cardamom, Black basil  Base Notes  Chocolate, Tobacco, Ambrene, Cashmeran musk, Patchouli cK One Shock for Him information cK One Shock for Him is a men's fragrance by Calvin Klein. The scent was launched in 2011 27 Positive Reviews • 10 Neutral Reviews • 6 Negative Reviews

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