My talk from June 7, 2011 at Eye For Travel Online Marketing Strategies Conference in Miami.

1. Hello
Thanks, @chrisniessl

2. Make something people love
BECAUSE THE BEST MARKETING IS FREE
Alexis Ohanian
@kn0thing
@thehipmunk

3. 20M
uniques
1.2B
pageviews

5. 3 months later….

10. Mindshare.
60% direct traffic

11. I don’t want short-term clicks
I want long-term love.

15. Travel porn
It works.
“Top 10 Awesome Thai Foods To
Make Your Mouth Water”

28. “I love @thehipmunk, but I love
my mom even more: She is
making the ultimate sacrifice
and getting rid of her house so
I can go to college.”

30. Mother’s Day Campaign
• Hundreds of submissions in 12hrs
• Biggest single day jump in followers
• Idea to execution in 9 hours
• Cost < $300

39. “Hipmunk Me” Campaign
• 500 custom hipmunks requested
in under 45 minutes
• 568% increase in Facebook likes
• 361% increase in active
Facebook users
• Idea to execution in a week

41. Shaun Jodi

42. Would you outsource
customer service?

43. Would you Zappos outsource
customer service?

44. Encourage everyone to tweet
Most won’t. That’s OK.

45. On Budgets
It’s not how big it is
It’s how you use it

48. Make something people love
BECAUSE THE BEST MARKETING IS FREE
Alexis Ohanian
@kn0thing
@thehipmunk