Preesented at the Lutheran Financial Manager Services Conference in Scottsdale, AZ in October, 2013.

1. Social Media Success
Made Simple
(For Nonprofits)
Desiree C. Scales, CEO
Bella Web Design, Inc.
@desireescales

2. Experience
• 16+Years
• Over 950 Clients
• Clients Worldwide
• 2-3 Non Profits PerYear (Over 100)
• Webby Award Honoree 2011
• Microsoft Case Study 2011

3. What Is Social Media
• Connector, Human to Human
• Generation C (What’s the Future of Business)
• Mobile
• Research Tool
• Transactional

4. Raising MoneyThrough Social
Media Has MoreThan Doubled in
the Past 5Years
-ShareThis, 2012
-ShareThis, 2012

5. IfYou’re Not Participating,
You Risk Extinction
You Risk Extinction

6. “Over 40 percent of the companies that were at
the top of Fortune 500 in 2000 were no longer
there in 2010.” -- Babson College Study

7. Frank Barry
npEngage
npEngage
“These days, non-profits are strategizing online content
to help connect with the right web audiences. The
concept of creating content to engage with your
audience isn’t new, especially in the non-profit world,
but it is becoming more critical to creating online
success.” -- Mashable, 2012

8. It’s About Content Marketing
• Annual Reports
• eBooks
• Blog Posts
• Social Sharing
• Articles
• Newsletters
• Webinars
• Podcasts
• Video

9. “Social media outlets offer an inexpensive but
powerful way to recognize and encourage
desired behavior.”
-- Forbes, June 2013
-- Forbes, June 2013

10. Build a Circle of...
Trust

11. Benefits
• Improved social signals (which are a
factor in the search ranking algorithm).
• Company branding
• Improved brand awareness
• Word-of-mouth advertising
• Increased customer loyalty and trust
• Improved audience reach and influence

12. Who Owns SMM?
• IT?
• Marketing?
• Sales?
• Donor Services?

13. The Owner is the Department
Who Can Best Contribute

14. Case Study
Trust

15. Charity:Water Success
• Tell a Powerful Story
• Emotional Connection
• Be Authentic,Transparent
• Encourage Sharing
• 10 Social Media Platforms
• Ask Donors to Engage
• $10M from 50,000 Donors, 1Year

16. People Want to Be Recognized for
Altruistic Behavior
• Publicly Recognize Supporters
• Give Them a Way to Brag
• Facebook Example (Organ Donation Increased
2000%)
• Encourage Sharing
• It’s about “Me”

17. 98% of all NPs Use Facebook

18. Tips for Facebook
• Video
• Images
• Contests
• Connect to Donation SAAS
• Insights TellYou What Brings Them toYour Site
• Blog Posts
• Free Reports

20. 74% of all NPs UseTwitter

21. Tips forTwitter
• Blog Posts
• 10X More Money Raised
• Friends Posts are Most Shared
• Ask for Donations
• Share Stories
• Use Hashtags Ex. #GivingTuesday

24. 66% of all NPs UseYouTube

25. Tips forYouTube
• GetYoung People Involved
• Create a Channel
• How ToVideos
• Success Stories
• Do GooderVideo Awards

26. 30% of all NPs Use LinkedIn

29. Tips for LinkedIn
• Encourage Use of Volunteer and Causes Areas
• Create a Company Page
• Free Access to Talent Finder
• PostVideos, Blog Posts and Images
• Create Groups forVolunteers, Donors
• Board Connect

32. Tips for Google+
• Hangouts (Rally Donors, Share Info)
• Communities
• Target Information (Circles)
• SEO Benefits (Social Sharing)
• Create a Page

33. Pinterest is Multi-Platform

35. Tips for Pinterest
• Use High Quality Images
• UseVideo
• Post Pictures of the Day/Week
• Share Uplifting Pins
• Bring People Back toYour Site

36. FinalThoughts
• Get Involved
• Start One at a Time
• Positive Posts
• Be Consistent
• Keep Expectations Realistic
• Don’t Overshare
• 30 Minutes Per Day
• Best Done from Within
• Have Fun!

37. Text LITN
706 432 2355
706 432 2355

38. Desiree Scales, CEO
Bella Web Design, Inc.
770 509 8797
www.bellawebdesign.com
Twitter: @desireescales