Making the world suck less (CGIU '11)

2,015 views

Published on

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,015
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • It all started with greenpeace
  • Who wanted to stop the japanese humpback whaling expeditions
  • To personify the movement, they hosted an online poll where visitors could vote on the name of this whale that would symbolize their struggle as they tagged and tracked it on its migration
  • The persian word for immortal
  • There were about a dozen very cultured, thoughtful names. Divine power of the ocean in a polynesian language
  • There were about a dozen very cultured, thoughtful names. Divine power of the ocean in a polynesian language
  • There were about a dozen very cultured, thoughtful names. Divine power of the ocean in a polynesian language
  • There were about a dozen very cultured, thoughtful names. Divine power of the ocean in a polynesian language
  • Someone on reddit found this poll and submitted it to our website, suggesting that everyone vote for what was obviously the best name.
  • The 5 of us working on reddit were campaigning pretty heavily for the new name, so we took our logo
  • And changed it to show our unanimous support for mister splashy pants
  • This quickly spread around the web, sites like Fark and
  • This quickly spread around the web, sites like Fark and
  • 99%!
  • The voting ended. How did Mister Spalshy Pants do?
  • 99%!
  • They ran the extended the voting -This only inspired the Internet,
  • remember how we changed out logO?
  • We changed it again. This time it was Fightin’ Splashy.
  • Fans created facebook applications and groups
  • People could watch mister splashy pants dance on their screens!
  • 99%!
  • 99%!
  • but there’s more!
  • Greenpeace turned this into a big marketing effort, but making merchandise and even e-cards
  • People could watch mister splashy pants dance on their screens!
  • The japanese govt called off the wahling expedition that year
  • The whales were saved.
  • And happy about it
  • Not because they’re full of whale lovers, they just got behind this meme because it was genuinely community driven
  • But because they had participated in something as a community, and this is a generation of creators, who all want a hand in doing something, even if it’s just upvoting a silly headline
  • And this is the lesson, not just for nonprofits looking to make a splash, but for anyone looking to succeed with a viral campaign online
  • The connectivity of the internet means you can reach more people for less with your message than ever before. You don’t need a big budget! Splashy cost Greenpeace nothing!
  • The cost of production is so cheap, you can just continue to try until something hits.
  • but one thing should guide your decision making
  • Create something for users to connect with and get out of the way
  • The final message
  • Making the world suck less (CGIU '11)

    1. Making the world suck less 04/02/2011 Alexis Ohanian
    2.  
    3.  
    4. Steve
    5.  
    6.  
    7.  
    8.  
    9.  
    10.  
    11.  
    12. 14M uniques 1B pageviews
    13. politics gadgets science apple marijuana aww photography environment space howto videos pics economics world news ask science atheism christianity sports
    14. The voice of the internet News before it happens
    15. The biggest little community online Credit: xkcd
    16. <ul><li>So you want to make </li></ul><ul><li>the world suck less? </li></ul>
    17. <ul><li>Great! </li></ul>
    18. <ul><li>Social media </li></ul><ul><li>are here to help. </li></ul>
    19. <ul><li>The (free) web </li></ul><ul><li>is a tool for </li></ul><ul><li>activism </li></ul>
    20. <ul><li>the most effective </li></ul><ul><li>distribution platform </li></ul><ul><li>for data the world </li></ul><ul><li>has ever seen </li></ul>
    21. <ul><li>reddit, a community of millions </li></ul><ul><li>who know each other </li></ul><ul><li>only by usernames </li></ul><ul><li>fundraised nearly </li></ul><ul><li>$1,000,000 in 2010. </li></ul>
    22.  
    23. photo credit: Greenpeace Finland
    24.  
    25. Anahi
    26. Kaimana
    27. Mister
    28. Mister Splashy
    29. Mister Splashy Pants
    30.  
    31.  
    32.  
    33.  
    34.  
    35. 5%
    36. { dramatic pause }
    37. 70%
    38. Just kidding!
    39.  
    40.  
    41.  
    42.  
    43. 119,367 votes 78%!
    44. 4,329 votes 3%
    45. Internet loves Mister Splashy Pants
    46.  
    47.  
    48.  
    49.  
    50. v YAY!
    51.  
    52.  
    53. The “ secret ”
    54. Level playing field.
    55. US $ 0.00
    56. Be genuine Be forthright
    57. You’ve lost control. Embrace it.
    58. You no longer control the message. And that’s OK.
    59.  
    60. We want to make the world suck less.
    61. We want to make the world suck less.
    62. We want to make the world suck less.
    63. We want to make the world suck less.
    64. We want to make the world suck less.
    65.  
    66. for nerds!
    67. $175,000 donated so far
    68.  
    69.  
    70.  
    71.  
    72.  
    73.  
    74. Peace and Social Action Committee of the Midlothian Friends Meeting
    75. Baller.
    76.  

    ×