2. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia “ It’s amazing that the amount of news that happens in the world everyday always just exactly fits the newspaper.”

3. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

4. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Typical Newscast Breakdown

5. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

6. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Start scoping out your media prospects.

7. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Start with a good story.

8. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Example of a BAD News Release

9. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Example of a Good News Release

10. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Make sure you’re holding their attention.

11. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Timing is everything.

12. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Know the difference between persistence and harassment.

13. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia No means No.

14. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Never say “No Comment.”

15. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Respect the media and their deadlines.

16. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Develop new media “friends.”

17. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Keep it short and sweet.

18. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia

19. www.kmkmedia.com | Facebook.com/kmkmedia | twitter.com/kmkmedia Questions? Email [email_address] Call KMK at 815.399.2805 View this presentation at www.kmkmedia.com/mediarelations