The document contains SWOT,PEST,Value chain and Gap Analysis. It also has Mckinsey's 7 S , balancescorecard and Porter's 5 force model

1. VARIOUS ANALYSIS OF
INDIAN RAILWAY CATERING AND
TOURISM CORPORATION LTD
KANWALJIT KAUR GOSAL
REGN. NO. 12397027

2. SWOT ANALYSIS

3. STRENGTHS
 Subsidiary of Ministry of Railway
 Full back up by the Govt.
 Excellent Faith & Goodwill
 Largest e-commerce website
 Monopoly in Rail tour packages& Rail Ticketing
 Concession on booking of charters
 Presence at more than 1000 stations across the country
 Cheapest, yet best in Spiritual Tour Package Segment
 Unique products like Mahaparinirvana express, Bharat
darshan, Maharaja Express Trains
 LTC approved Packages

4. WEAKNESS
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Lack of motivation in employees
Poor Promotional activities & public relations
Limitations indecision making process
Delayed decision making
Cannot handle load
Non existence of full fledge Marketing team
Non pro-active behavior of employees
Poor customer support services
Poor infrastructural facilities
Rate of transaction failure

5. OPPORTUNITIES
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Buoyancy in the Tourism Sector.
Increase in Individual disposable income
Air Packages &Road Transport Packages
Booming Hotels &Resorts Industry
Bids for Contract(National &International)
Strategic Tie-ups for better &improved performance.
Outbound Tourism Segment
Tie-ups with leading institutions
&organizations for educational tours &other tours
at National &International platform.
 Booming Medical Tourism

6. THREATS
 Leading web portals like Make My Trip, Cox
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&Kings, Clear trip ,Thomas cook, Yatra etc.
Economic Downturn
Terrorists Attacks& Naxalite Attacks
Withdrawal of parental support from the
Ministry of Railways, Govt. of India
Low fare Airlines
Private Small Tour operators
Increasing Inflation rate

7. GAP ANALYSIS
 A technique that businesses use to determine
what steps need to be taken in order to move
from its current state to its desired, future
state. Also called need-gap analysis, needs
analysis, and needs assessment.

8. GAP ANALYSIS

9. CURRENT POSITION
DESIRED POSITION
 No. of tickets that can be
 Required no. is nearly 7500
booked in a minute is 2000
 37 % of the total tickets are
booked online
 29% payment failures
tickets per minute
 It should be increased to
50% to increase income.
 Should be reduced to 510%
 Should be able to control
this large no.
 Heavy rush on Tatkal
tickets (especially on
Thursday morning)
 The no. of tie-ups with
hotels is not very high
 It should have more tie-ups
with hotels, organizations
and educational institutes.

10. PORTER’S FIVE FORCE MODEL

11. PORTER’S FIVE FORCE MODEL
 New tour operators are coming up with
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packages.
Food joints giving delivery in trains
Low cost airlines
Lack of available tickets
Inflation
Competition by stayzilla.com, flipkart.com,
myntra.com etc

12. PEST ANALYSIS

13. PEST ANALYSIS
POLITICAL
ECONOMICAL
Government policies
Inflation rate
Ownership by government
Economic growth
Tariffs decided by government
Disposable income
SOCIAL
Population growth
Changes in income
Education
Reach of internet and banking
facility
TECHNOLOGICAL
Speed of internet
Rate of transaction failure
Upgradation of technology

14. McKINSEY’S 7 S MODEL

15. BALANCED SCORECARD

16. BALANCED SCORECARD
 VISION
To be a leading provider of high quality travel,
tourism and hospitability related services for
a range of customer segments, with
consistently high level of consumer
satisfaction.

17. VALUE CHAIN ANLYSIS

18. THANK YOU