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Indian Railways ppt.

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Indian Railways ppt.

  1. 2. <ul><li>Vinay Bidarimath 07B405 </li></ul><ul><li>Mayur Desai 07B407 </li></ul><ul><li>Snehal Mohite 07B429 </li></ul><ul><li>Urvi Sethia 07B445 </li></ul><ul><li>Likitha Thatikonda 07B453 </li></ul>
  2. 3. <ul><li>INTRODUCTION </li></ul><ul><li>SWOT ANALYSIS </li></ul><ul><li>MUMBAI SUBURBAN RAILWAYS </li></ul><ul><ul><ul><li>MARKETING MIX </li></ul></ul></ul><ul><ul><ul><li>DEMAND AND CAPACITY CONSTRAINTS </li></ul></ul></ul><ul><ul><ul><li>SURVEY </li></ul></ul></ul><ul><li>CONCLUSION </li></ul>
  3. 5. <ul><li>First in India in 1853 from Bombay to Thana. </li></ul><ul><ul><li>1853 First railway train journeyed distance of 22 miles between Bombay and Thana. </li></ul></ul><ul><li>Originally, operated by private companies Englishmen. </li></ul><ul><li>1925-1950 GOI took over the all the private railway companies. </li></ul>
  4. 7. <ul><ul><li>Indian Railways is more than 150 year old. </li></ul></ul><ul><ul><li>It is largest railway system in world under one management. </li></ul></ul><ul><ul><li>It is a lifeline of our country. </li></ul></ul><ul><ul><li>It is biggest employer in the world (14,06,430) </li></ul></ul><ul><ul><li>No strike in last 30 years in spite of 17 lakh workers. </li></ul></ul>
  5. 9. <ul><li>SOURCE: Explanatory Memorandum on Railway Budget, 06-07 </li></ul>Particulars At the end of 1950-51 1970-71 2005-06 Route length (kms)‏ of which Electificed (kms)‏ 53,600 390 59,800 3,700 63,370 17,910 Passengers originating (millions)‏ Goods originating (million tons)‏ 1,290 2,430 5,830 93 197 666
  6. 12. <ul><li>S- Strength. </li></ul><ul><li>W- Weakness. </li></ul><ul><li>O- Opportunity. </li></ul><ul><li>T- Threats. </li></ul>
  7. 13. <ul><li>The ‘Biggest Company’ in the world in terms of employee strength. </li></ul><ul><li>Luxurious and affordable to common man. </li></ul><ul><li>Connects different cities and countries. </li></ul><ul><li>Technological advancement. </li></ul>
  8. 14. <ul><li>Corruption within the department. </li></ul><ul><li>Lack of accident proof magnetic wheels in all trains. </li></ul><ul><li>Lack of safety. </li></ul><ul><li>Poor infrastructure. </li></ul><ul><li>Delayed trains. </li></ul><ul><li>Non pro-active employees. </li></ul>
  9. 15. <ul><li>“ Metro” in a commercial city like Mumbai. </li></ul><ul><li>Development in small cities. </li></ul><ul><li>Profit through privatization. </li></ul>
  10. 16. <ul><li>Low cost airlines. </li></ul><ul><li>Improvement of other infrastructure like roadways. </li></ul><ul><li>Could be taken over by airlines . </li></ul>
  11. 17. <ul><li>IN-BOUND TRAINS - LOCAL TRAINS </li></ul><ul><li>OUT-BOUND TRAINS - TRAINS CONNECTING TO STATES & OTHER CITIES. </li></ul>
  12. 18. MUMBAI SUBURBAN RAILWAYS
  13. 19. <ul><li>Central Line </li></ul><ul><li>Western Line </li></ul><ul><li>Harbour Line </li></ul>
  14. 20. <ul><li>Part of public transportation. </li></ul><ul><li>Spread over 464 route kilometers. </li></ul><ul><li>Includes two zones i.e. western and central Railways </li></ul><ul><li>System carries more than 6.6 million commuters daily basis. </li></ul><ul><li>It has one of the highest passenger densities of any urban </li></ul><ul><li>railway system in the world. </li></ul><ul><li>Western Railways and Central Railways corridors are also shared with distance trains and other freight trains. </li></ul>
  15. 24. <ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul>
  16. 25. <ul><li>Passenger Service Product. </li></ul><ul><li>Local trains. </li></ul>
  17. 26. <ul><li>Fixed pricing. </li></ul><ul><li>Differential pricing. </li></ul><ul><li>Discount pricing. </li></ul><ul><li>Maintenance pricing. </li></ul>
  18. 27. <ul><li>Service delivery point. </li></ul><ul><li>Place should be customer-friendly. </li></ul><ul><li>Places should be well maintained. </li></ul>
  19. 28. <ul><li>Mainly newspapers. </li></ul><ul><li>Electronic media. </li></ul>
  20. 30. <ul><li>Upgradation of harbour line. </li></ul><ul><li>Provide more shuttle services. </li></ul><ul><li>Increase the frequency of trains. </li></ul><ul><li>Give extra capacity. </li></ul><ul><li>Cleanliness. </li></ul><ul><li>Increase in capacity of passenger. coaches </li></ul>
  21. 31. <ul><li>Shortages of coaches. </li></ul><ul><li>Over-crowed trains. </li></ul><ul><li>Low space capacity. </li></ul><ul><li>Old and outdated racks and seats </li></ul>
  22. 32. Capacity Constraints Demand Patterns <ul><li>Time </li></ul><ul><li>Charting demand patterns. </li></ul><ul><li>Labour </li></ul><ul><li>Predictable cycles. </li></ul><ul><li>Facilities </li></ul><ul><li>Random demand fluctuation . </li></ul><ul><li>Equipments </li></ul><ul><li>Demand patterns by market segment. </li></ul>
  23. 33. Nature of Constraints How to Overcome It? <ul><li>Time </li></ul><ul><li>Increasing the frequency of trains </li></ul><ul><li>Enhancing speed and safety. </li></ul><ul><li>Labour </li></ul><ul><li>Provide proper labour and services. </li></ul><ul><li>Facilities </li></ul><ul><li>Availability of monthly and quarterly passes. </li></ul><ul><li>Cleanliness. </li></ul><ul><li>Concession for students. </li></ul><ul><li>Equipments </li></ul><ul><li>Improve the working of fans. </li></ul><ul><li>Upgradation of harbour line. </li></ul><ul><li>Announcing system. </li></ul>
  24. 34. <ul><li>Developing of complementary service. </li></ul><ul><li>Promoting off-peak demand. </li></ul><ul><li>Modifying timing and location of service delivery. </li></ul><ul><li>Stretch time, labour, facilities and equipment. </li></ul><ul><li>Hire part-time employees. </li></ul>
  25. 36. <ul><li>Problems faced by the consumers. </li></ul><ul><li>Problems faced by the employees. </li></ul><ul><li>Problems faced by the railways. </li></ul><ul><li>Suggestions by consumers and </li></ul><ul><li>employees. </li></ul>
  26. 37. <ul><li>Overcrowded station and trains. </li></ul><ul><li>Long queue for tickets. </li></ul><ul><li>Unhygienic conditions. </li></ul><ul><li>Loopholes in security system. </li></ul><ul><li>No maintenance. </li></ul><ul><li>Improper FOB’s </li></ul><ul><li>No proper ventilation system. </li></ul><ul><li>Lack of modern amenities. </li></ul><ul><li>Rude behavior by employees. </li></ul>
  27. 38. <ul><li>Stress involved. </li></ul><ul><li>Forced to do over time. </li></ul><ul><li>Rude behavior by commuters. </li></ul><ul><li>Communication gap. </li></ul><ul><li>Security threat. </li></ul>
  28. 39. <ul><li>Competition. </li></ul><ul><li>Ticketless travelling. </li></ul><ul><li>Theft. </li></ul><ul><li>Commuters crossing the track. </li></ul><ul><li>Spitting and throwing waste anywhere. </li></ul>
  29. 40. <ul><li>Various ticketing service to reduce the time. </li></ul><ul><ul><ul><li>Coupons </li></ul></ul></ul><ul><ul><ul><li>Tourist ticket. </li></ul></ul></ul><ul><ul><ul><li>AVTM card machine. </li></ul></ul></ul><ul><li>Trains having improved ventilation system. </li></ul><ul><li>The quality of seats and equipments used. </li></ul>
  30. 41. <ul><li>SMS Alerts (RPF). </li></ul><ul><ul><ul><li>CR- 09004411111. </li></ul></ul></ul><ul><ul><ul><li>WR- 09004477777. </li></ul></ul></ul>
  31. 42. <ul><li>Introducing 12 car rakes. </li></ul><ul><li>Adding corridors. </li></ul><ul><li>Improving ticketing service. </li></ul><ul><li>Modernisation in track </li></ul><ul><li>maintenance. </li></ul>
  32. 43. <ul><li>Admit & Apologise. </li></ul><ul><li>Rectify. </li></ul><ul><li>Compensate. </li></ul>
  33. 44. <ul><li>SMS Ticket Service- </li></ul><ul><ul><ul><li>There are over 300 Million mobile phones in India. </li></ul></ul></ul><ul><ul><ul><li>11 Million passenger travelling by local trains. </li></ul></ul></ul><ul><ul><ul><li>On an average each person spends Rs.10/ day on tickets. </li></ul></ul></ul><ul><ul><ul><li>Total spending- </li></ul></ul></ul><ul><ul><ul><ul><ul><li>11Million X 10 = 110 Million/ day on tickets. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>110 Million X 365 = Rs. 40,150 Million </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>(Suppose a rough estimate of 10% of total passenger volume carrying a mobile phone and spending Rs.10/ day on tickets.) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Then, 40,150 Millions X 10% = Rs. 4,015 Million. </li></ul></ul></ul></ul></ul>
  34. 45. <ul><li>Introducing full A/C Locals. </li></ul><ul><li>Fine on spiting and throwing waste at the platform area. </li></ul><ul><li>Sentencing 3-4 days in jail for crossing railway tracks. </li></ul><ul><li>Providing more ladies special trains. </li></ul><ul><li>Improving the infrastructure of the stations. </li></ul>
  35. 49. THANK YOU

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