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Nonprofit Marketing Plan Template - Summary

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Marketing Plan Template Handout from Weaving Your Marketing Loose Ends into a Tight Plan

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Nonprofit Marketing Plan Template - Summary

  1. 1. Nonprofit Marketing Plan Template From Total Focus Marketing Plan Workshop http://nancyandkivi.com/1. GoalsWhat are your organization’s main one or two goals? What are your one-three marketing goalsthat convey how marketing will contribute to organization goal?2. Benchmarks and MeasuresWhat are 3-5 five concrete, specific and measurable (when possible) steps to complete en routeto achieving your marketing goals? How will you measure progress?3. Situation AnalysisWhat is the environment in which you are working? Also includes marketing audit.4. Target AudiencesWho are the 1-3 top audience segments you need to engage to meet your goals andbenchmarks? What are the habits and preferences of each group described in personas?5. Calls to ActionWhat do you need your target audience to do? Be specific!6. Framing the MessageBenefit Exchange: Why should your target audiences care? What’s in it for them?Challenges/Barriers: What challenges do you and they face in following through?7. StrategiesWhat are the best ways to achieve your marketing goals?8. TacticsWhat will you do to bring these strategies to life? What are the channels you’ll use to connectyour organization and your audience?9. ResourcesWhat will it take to implement the plan (include time, talent, treasure ($)? Who is doing what withwhat?10. Work planWhat are your specific to-dos to implement the plan? #11NTC | Nancy Schwartz (nancy@nancyschwartz.com) | Kivi Leroux Miller (kivi@ecoscribe.com)

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