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PI CK M
 CaTCHi
        E!
        nG THE CUr aTO r’S EY E

                Kit Seeborg | WebVisions PDX 2012
The curator is an editor who sorts through
        the content to find the information
relevant to a company and/or its audience.
Curators are not content creators. and this
    is where the challenge lies for thought
                                 leadership.

                        Scott Gillum
                        Forbes Jan. 6, 2012
ON TEN T DESIGN CONTEXT
C




 SELECT!
O riginality
       Tpexratphy images
      Ty og
           S ltyleayout
               C olor
               h
           lengt   Error-Free
SlideShare Home Page
Pinterest - DiY Curation
H OW TO
 CaTCH THE CU r aTOr ’S EYE...
1
              tent eas y to find
Make your con
2
Follow trends
Curatio n Candy
“Top Trend s” lists =




                            http://trendwatching.com/briefing
3
avoid t he echo chamber
4
          te-sized versions
Create bi
he curato r sees...
What t
5
Choose your titl e wisely

 PUN CHY!
 anatomy of the Perfect landing Page
Jenny twitter ppt final v.2


         NOT SO MUCH
6
                  bit about yourself
Tel l us a little
7
               tent easy to share
Mak e your con
easy to share
HC
  OW TO
  aTCH TH E CUr aTO r’S EYE...
                1 Make content easy to find
                2 Understand trends
                3 no echo chamber
                4 include a bite-sized version
                5 Choose your title wisely
                6 Tell us about yourself
                7 Make it easy to share
T HA NK YO U!
     Kit Seeborg
               kit@seeborg.com
               @zsazsa @bumpertunes @slideshare


     Slidedeck designed by David Crandall
               david@BrandSuperPower.com

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How to catch the curator's eye

  • 1. PI CK M CaTCHi E! nG THE CUr aTO r’S EY E Kit Seeborg | WebVisions PDX 2012
  • 2.
  • 3.
  • 4. The curator is an editor who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. and this is where the challenge lies for thought leadership. Scott Gillum Forbes Jan. 6, 2012
  • 5. ON TEN T DESIGN CONTEXT C SELECT!
  • 6. O riginality Tpexratphy images Ty og S ltyleayout C olor h lengt Error-Free
  • 8. Pinterest - DiY Curation
  • 9. H OW TO CaTCH THE CU r aTOr ’S EYE...
  • 10. 1 tent eas y to find Make your con
  • 12. Curatio n Candy “Top Trend s” lists = http://trendwatching.com/briefing
  • 13. 3 avoid t he echo chamber
  • 14.
  • 15. 4 te-sized versions Create bi
  • 16. he curato r sees... What t
  • 17. 5 Choose your titl e wisely PUN CHY! anatomy of the Perfect landing Page
  • 18. Jenny twitter ppt final v.2 NOT SO MUCH
  • 19. 6 bit about yourself Tel l us a little
  • 20.
  • 21. 7 tent easy to share Mak e your con
  • 23. HC OW TO aTCH TH E CUr aTO r’S EYE... 1 Make content easy to find 2 Understand trends 3 no echo chamber 4 include a bite-sized version 5 Choose your title wisely 6 Tell us about yourself 7 Make it easy to share
  • 24. T HA NK YO U! Kit Seeborg kit@seeborg.com @zsazsa @bumpertunes @slideshare Slidedeck designed by David Crandall david@BrandSuperPower.com