Made to Stick by Chip Heath & Dan HeathWhat makes some ideas effective and memorable, and other forgettable?There are six key examples
Simplify your message to its absolute core.What’s the key point? What’s the core? Why does it matter?
Get people interest by violating their expectations. Surprise people!But to sustain interest, you have to stimulate their curiosity.Make the audience aware of their gap of knowledge, and fill the gap.Take people on a journey.
Give real examples, not abstractions.[Give mission statement example]
If you are famous in your field, you may have built-in credibility.Most of us who don’t, reach for numbers and cold hard data.But statistics are not inherently helpful. Context and meanings are.[Give battery example]
People are emotional beings so you must make them feel something.There are many ways, one of them is using great images.
Human is communicating by telling stories.Stories are used to express ourselves.Don’t use streams of vaguely connected information.Use stories, examples, or illustrations.