PI CK M CaTCHi E!
nG THE CUr aTO r’S EY E Kit Seeborg | WebVisions PDX 2012

The curator is an editor
who sorts through the content to find the information relevant to a company and/or its audience. Curators are not content creators. and this is where the challenge lies for thought leadership. Scott Gillum Forbes Jan. 6, 2012

ON TEN T DESIGN CONTEXT
C SELECT!

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Pinterest - DiY Curation

H OW TO CaTCH THE
CU r aTOr ’S EYE...

1 tent eas y to
find Make your con

2
Follow trends

Curatio n Candy “Top Trend
s” lists = http://trendwatching.com/briefing

3 avoid t he echo
chamber

4
te-sized versions
Create bi

he curato r sees... What
t

5 Choose your titl e
wisely PUN CHY! anatomy of the Perfect landing Page

Jenny twitter ppt final v.2
NOT SO MUCH

6 bit about yourself Tel
l us a little

7 tent easy to share
Mak e your con

easy to share

HC OW TO aTCH TH
E CUr aTO r’S EYE... 1 Make content easy to find 2 Understand trends 3 no echo chamber 4 include a bite-sized version 5 Choose your title wisely 6 Tell us about yourself 7 Make it easy to share

T HA NK YO U!
Kit Seeborg kit@seeborg.com @zsazsa @bumpertunes @slideshare Slidedeck designed by David Crandall david@BrandSuperPower.com