Social media creates unrealistic standards of beauty that negatively impact teenagers' self-esteem and body image. Constant exposure to filtered and photoshopped images on platforms like Instagram makes teenagers believe they must look similarly perfect. This fuels issues like eating disorders, depression, and bullying. Additionally, the need to curate an ideal online image and gain approval from peers exacerbates feelings of social isolation.

2.  Social media as a new
medium of communication
 Images projected through
social media can be viewed
by anyone
 Teenagers as an untargeted
but direct audience
 Social Media creating social
norms
 Cyber bullying
 Instagram & Photoshop
creating false perception of
reality
 Retailers use Photoshop to
enhance images targeted to
youth
 Various companies
acknowledge distorted
perception on reality

3.  Social media users with smart phones,
check their smart phones 34 times a day
on average
 Their social media use typically lasts for
30 seconds and are repeated within 10
minutes of the first check.

4. This constant need
to be connected
through social media
outlets is supported
by the immediate
feedback creating a
feeling of
importance,
connectivity and

5. CHANNEL
CHANNEL
CHANNEL
MESSAGE

6.  Over 8 million people in
the U.S. have an eating
disorder, 90% being
women.
 95% of these people are
between 12 and 25
 69% of girls say that
magazine models
influence their idea of a
perfect body
 Models Elle Macpherson,
Gisele Bundchen, Niki
Taylor and Katie Moss, all
meet the BMI physical
criteria for anorexia

7.  Both male and females are exposed to
the social media pressures to fit in by
tailoring their likes, dislikes, activities, and
even body to fit in with their peers.
 With innovations like Facebook, Twitter,
and Instagram. Teenagers can no longer
escape the feeling of “not fitting in” or
being labeled an outsider. There is a
constant reminder of social hierarchy. This
can lead to depression, eating disorders,
and or suicidal thoughts/actions.

8.  Through traditional media outlets such as
magazine’s and television advertisements,
consumers are not subject to constant exposure
of images that make them question their self
worth, or beauty.
 Social Media, however, acts as a constant
reminder that beauty is not in the eye of the
beholder, but is subject to the social norms
created in online advertisements, websites, or
pictures. By use of social media we are judged
on the way we present ourselves, and in
particular how we appear in pictures.

9.  By using technology, which is not limited
to social media sites and can include
text and e-mail, bullies can target victims
in a manner where they do not have to
be the direct aggressor.
 By bullying through a channel that does
not involve face to face confrontation,
the victim appears emotionless,
providing slightly delayed feedback,
allowing the bully to become
unsympathetic to their victim.

11. TWITTER FACEBOOK
TEXT MESSAGE

13. Victoria’s Secret Dove

14. http://www.youtube.com/watch
?v=bseHFrdTm8k

16. Pinterest
 Social Media sites like Pinterest, put the
consumer in control allowing them to put
voice their opinions.
 The users want to share their idea of
beauty that “Fit is the new skinny”.
 Users are also able to share
recipes, workout plans, and other tips for
a healthy lifestyle.

17.  http://www.cnn.com/2011/HEALTH/07/2
8/ep.smartphone.obsessed.cohen/index
.html
 http://kidshealth.org/parent/positive/talk
/cyberbullying.html
 http://www.sheridanmedia.com/files/im
age/cyber_bullying_Medium.jpg
 http://www.communicationstudies.com/
body-image-and-the-media-
infographic-video