looking for a marketing plan for farm to table custom finished beef in Virginia. Most competitors are small business without easily identifiable marketing plans by internet. Are you able to offer niche product research of competitors so that we can formulate a marketing plan for our new venture? Looking for information like - competitors internet presence, pricing (usually done by hanging weight of beef), value added services (like specialized finish, bred of cattle, delivery vs pick up options) Is this something you are able to do? Hoping to get back a 1 Page Table with groups, marketing locations (web, Facebook, etc), pricing, product delivery, and anything on that would indict success of their marketing strategies.

1. Liberty Hall
Provision of
high quality
custom
finished beef in
Virginia.
Market
Proposal

2. 1
Table of Contents
Executive Summary........................................................................................................................ 2
Organization Summary. .................................................................................................................. 3
Start up summary ........................................................................................................................... 4
Target market .................................................................................................................................. 4
The objective of Liberty Hall.......................................................................................................... 5
The Mission of Liberty Hall ........................................................................................................... 5
The Vision of Liberty Hall.............................................................................................................. 5
Services provided ........................................................................................................................... 5
SWOT analysis ............................................................................................................................... 5
Marketing analysis summary.......................................................................................................... 8
Our market design........................................................................................................................... 8
Promotion........................................................................................................................................ 9
Segmentation................................................................................................................................... 9
Cost sensitivity factor...................................................................................................................... 9
Strategy implementation............................................................................................................... 10
Management summary.................................................................................................................. 11
Financial Plan................................................................................................................................ 12

3. 2
Executive Summary
The beef industry is characterized by intense competition that may prevent the
entrepreneurs starting the business to experience growth in the industry. However, the ability of a
business person to be creative in the provision of the product and service is what will help the
entrepreneur to achieve a breakthrough in the industry. Entrepreneurs through the use of
technology have a platform that can help them to be productive and generate revenue that will
break even in the first few years of business. Developing sound business models through
research will help the entrepreneur to achieve growth that is required for survival in the industry.
The advantage of operating in this type of business is that one has a chance to attract
many clients because other people buy the beef products for their pets and dogs increasing
opportunities for the business. Offering diverse services in the industry will create a platform
where the business will be in a position to distinguish itself from the other companies and thus
generating more revenues that will aid in the growth and expansion of the business. As
competition intensifies, it is important that the business offers additional services to the clients
such as educating them about the kind of beef products that are available to ensure that the
clients have the proper information and this will increase the purchases hence generating more
revenues to the business. The other strategy that will help the business get the maximum benefit
from the products that are sold is learning to know the yield so that it is quicker to carry out a
cost-benefit analysis that will determine if the profits of the organization will increase in the long
run. The challenge that those operating in the industry face arise from the fact that some cultures
do not consume beef products and this may reduce the sell of the product. Understanding the

4. 3
market demand will help to overcome this challenge and thus helping the business to accomplish
well in the future.
Organizational Summary
Liberty Hall Company is a new venture that will offer custom finished beef in Virginia.
The current location will be at Brandy Station, VA 22714. The advantage of the location is that
most of the competitors are small businesses without easily identifiable marketing plans by the
internet. Our business will maximize on the internet and eventually increase our client base by
creating awareness about our products and services. Our primary goal is to sell custom beef out
of state eventually, the challenge, however, will be that the shipping costs are very high. Through
research, we hope to identify opportunities that will reduce the costs and help our company to
achieve a break-even point in the first few years of business. After one year of business the
company will sell direct to restaurants and after two years have at a farm store on the property
for selling cuts directly to the public.
Liberty Hall has a competitive advantage compared to the smaller firms that exist in the
industry. The brand name is recognized, and this will help our business to build on and
significant "prestige" product opportunity. Also, our business is fishing the beef in a custom
blend of grains and sugars (locally sourced from the Farmer's Co-Op) and raise Mixed Black
Angus. The firm intends to distinguish the product in the industry by establishing a unique
finishing process which will produce highly marbled premium beef for better quality cuts and
less hamburger. At the moment Liberty Hall Company has five steers that could go into
"finishing" stage, which takes 60-90 days depending upon weight gain. Through marketing
research, the firm is planning to settle on the best price that will not affect the demand of the

5. 4
customer. Selling directly to the customers is one strategy that will help the company to reduce
the expenses because the clients pay for the processing costs about (roughly $1 a lb). The main
interest in marketing is to develop a unique finishing process that will enhance customer service
without intimidating our new clients. Lastly, social media will help the business to experience
growth and hence achieve performance in the long run.
Target market
Liberty Hall targets the local or nearest local individuals who (can pick up or have beef
delivered). After one year of operation the business intends to target restaurants, and after two
years the firm intends to have a farm store on the property for selling cuts directly to the public.
Our goal is to ensure that the business experiences growth by increasing the number of clients
who are seeking our services. The company targets the restaurants because they can purchase
our custom finished beef in large quantities and thus helping the business to break even the
profits within a short period. Most of the competitors are small-scale and differentiating our
products will position our business in a strategic position that will help custom finished beef to
experience growth in the future.
Startup up summary.
Liberty Hall is Privately funded and the company intends to reinvest profits into cattle for
the maximum production of 4 finished steers per month. Also the firm will spend 1,000 dollars
on budgeting and advertising. The motive of reinvesting the capital resources is to ensure that the
business does not have a large number of the operations being funded by liabilities such as loans
which may in the future decrease the profits that are realized by the company.

6. 5
The objective of Liberty Hall
To supply high-quality custom finished beef to our clients by ensuring that our products are fresh
all the time.
The mission of Liberty Hall
To increase client satisfaction through the supply of custom finished beef that meets the demand
of our clients.
The vision of Liberty Hall
Be in a position to feed families with quality custom finished beef and also provide sufficient
beef products to the public and the consumers.
The services provided
The type of services that will be provided by the company includes the sale of customized beef
to the restaurants and the public.
SWOT analysis
Strength
The beef products are cooked on a daily basis. Beef products are cooked in the
restaurants daily, and this means that our business has established better contacts with the clients
there is a high chance that the business will not run out of business. The continuous supply of our
products to the restaurants and the public will increase our revenues, and this will help to
increase the level of stability of our business. At the same time, the company will have the
resources to offer quality goods and services, and this will increase satisfaction and hence
improving the performance of our business.

7. 6
Weakness
The existence of other players in the industry. At present, the beef market is
developed, and other companies sell similar products in the market. Also, a majority of the
people are also cautious about the products they consume. Most prefer to consume more
vegetables as compared to beef products and this will affect the demand for our products.
Constant changes in the business environment. The external environment of business
keeps changing, and some products depreciate quickly. It can be challenging to inform the clients
to pay a higher cost when other firms are offering the same product at an affordable price, and
this may affect demand. Any business aims to generate revenue that will aid in the growth of the
business. It can only happen if a minimum reduces the expenses that are incurred in the
organization.
Opportunities
Developnew categories of products. The environment of business is diverse and
everyday entrepreneurs find unique ways of doing business. There is a high possibility that new
forms of business may emerge and those that are aimed at increasing and improving the welfare
of the organization. If you consider the present, there is a high level of improvement, and it is the
reason why most of the business is flourishing and experiencing growth because the business has
diversified products that meet the demands of the consumers.
Threats

8. 7
Fluctuating market trends. At the moment a majority of people are cautious about the
products they consume because of the increase in lifestyle diseases. In the future there could be a
decline in the number of people consuming beef products and this will affect the ability of the
firm to experience growth in the future.
Fluctuations in demand. A majority of people consume meat products, but it is
important to note that however there are various religions such as the Muslims and the Jews who
have a different preference that determines how their meat is prepared. Not knowing the
differences can affect the business in the future when expanding to the new locations. At the
same time, there are seasons when people prefer to feed on different diets, which may affect the
demand significantly.
Competition. There are a lot of companies out in the markets offering the same products
and services like our organization. Similarly, some of the organizations employ a team of
employees who are experts to work full time for the organization. This will reduce the demand
for the services and thus drive the existing firms out of the industry.
Changing needs of the customers. The change and taste of the customers keep changing
with the changes that take place in the external environment. There is a high possibility in case
they shift their needs; it will reduce the demand for our services. It may impact our revenue
generated negatively and thus help in the generation of revenue that will enhance the growth and
the performance of the organization.
Change in laws and legislation. The laws are implemented, and they must be complied
with. There are situations when the laws may change in favor or against the organization. An

9. 8
increase in tax for the individuals running the websites may discourage some of the small traders
from operating their sites, and this may impact on the growth and the performance of the
enterprise.
Market Analysis Summary.
Marketing is the most important aspect of our business because it will allow the
generation of revenues that will aid in the growth and performance of our business. Liberty Hall
will spend $ 1,000 in budgeting and advertising. The motive is to ensure that people are aware
about our services and hence increase the revenues that are needed to aid in the growth and
expansion of the business. The motive of developing a marketing budget is to ensure that the
resources set aside are adequate to finance the activities of business and thus aid in the growth
and the performance of the enterprise. Marketing will help our business to understand the ways
through which the company will be in a position to determine better strategies that will help the
firm to compete favorably and thus position itself against the competitors. The business intends
to sell custom beef out of state, though shipping costs are very high. In this regard, there is a high
chance that the company will experience growth and this will aid in developing a brand that will
stand out from the rest that exist in our area of operation.
Our Marketing design
To additionally extend our business and spring back to productivity, we are aiming to
utilize a progression of intelligent and effective showcasing procedures. We plan to completely
use the 4ps of advertising which are the place, price, promotion, and product. Place alludes to
where the business is set up and the objective market, which we at present serve and the

10. 9
individuals who we would wish to serve later on. The product applies to the services we are
currently advertising. Advancement is the manner by which we mean our administrations to be
known to our current and planned customers. Ultimately, the cost is the amount we expect our
services to sell in the market.
Promotion
To dependably keep our customers educated, we ought to post our messages on our site,
online networking stages, to increase the awareness about the products in the market. We are
likewise going for using different Customer Relationship Management platform so we can keep
up individual associations with our clients. The application is accessible both on Android and
iPhone. With the versatile application, clients can undoubtedly decide the expenses for various
services and contrast without coming physically to our offices to seek the services. We trust this
will be a leap forward in additionally pushing for a more intelligent promoting strategy.
Segmentation.
Segmentation will take place in four phases. The initial stage will be to identify customer
needs and a segment in the market. The business will then evaluate and select target segments,
Identify the proposition for each segment and finally deploy resources to achieve the plan. All
the clients in the business will be segmented according to the demand for the services, and this
will make it quicker for our business to identify the significant sources of income and the
strategy that they should use to improve customer satisfaction and thus avoid losing clients.
Segmentation makes it possible to determine the threats facing the business and therefore take
measures that will enhance the performance of the firm. At present, we plan to operate on one

11. 10
major segment of the restaurants. We intend to attract more users to try the product later so that
we will increase the satisfaction of the clients.
Cost Sensitivity Factor examination (CSF)
Cost Sensitivity Factor (CSF) is how much can react to the value varieties. CSF relies
upon variables, for example, the nearness of a substitute item and value correlation. In our
examination, we saw, we are working on a genuinely versatile market and along these lines need
to coordinate our quality with costs and being careful about what our competitors charge.
Strategy and Implementation Summary
It is essential for a Liberty Hall company to implement the strategies that will aid in the
revenue generation of the organization. Since the firm is only involved in beef products the
company intends to focus on how to improve the delivery of the services to the customers. The
use of technology to implement programs into the system will allow the Liberty Hall to have
direct communication with the customers after the delivery of the services and thus determine if
they are comfortable with the products that will be sold to them. In case of any complaints, the
firm will be ready to take measures that will enhance the satisfaction of the customers. If you
consider the present challenges that are facing the small business is the absence and lack of
knowledge on the best approaches that can help them achieve in an environment that has a high
level of competition. What is more significant is how to survive in the business environment by
enhancing the value of your products. It is worthwhile to mention that technology has increased
the information sharing and once a few people realize that you have the right and quality

12. 11
products there is a high possibility that they will communicate on the website and this will attract
the customers who will purchase the products of the organization.
Management Summary
Liberty Hall management will play a crucial role in the provision of direction regarding
the affairs of the organization. The control determines the tone of the organization, and it is
essential that they display a right attitude that will increase the morale of the employees, thus
increasing their productivity and the ability to offer better services to the customers. A right
approach will improve the corporate image of the firm, and it will attract many people who will
be willing to work for the business. It can also draw more investors who will pull more resources
to the firm and thus increase the size of the organization. The management of the firm, therefore,
determines the size and the future position of the organization. They should accordingly invest in
the employees who are responsible for handling the clients to ensure they offer better services.
They should do so by constantly reminding them of the goals of the organization, its mission,
and the objectives. They should also focus on customer satisfaction because without the clients
the business will not be in a position to generate enough revenues that will aid in the expansion
of the organization.
The management of the organization is responsible for the implementation of policies
that are aimed at enhancing the performance and the growth of Liberty Hall. The management of
the firm has a dedicated team of experts that also assume the duties of management. Since the
organization is small, the employees are required to make most of the decisions and thus report
to the team leader who will report the matters to the overall manager of the organization. Most of
the employees have adequate exposure in the distribution of products, and they are thus

13. 12
independent, but they are required to consult in case they find any challenging tasks so as they
avoid making errors that may be costly to the organization.
Financial Plan
The financial plan is the most significant for Liberty Hall. The finances play a vital role
in the firm. The money that has been obtained from the proceeds of the activity is used for the
expansion and growth of the company. Assuming that the business will experience growth of
10% in year 1 and 20% in year 2, 30% and 40% in a year (4) than the anticipated revenues from
the market will be equivalent to
Table 3: Anticipated revenue growth rate for the first four years in business.
Year 2017 2018 2019 2020 2021
Revenues 10.35 1.035 2.277 4.0986 7.10424
Rate 10% 11.385 13.662 17.7606 24.86484
The business revenues will increase from $ 10.35 in the year 2017 to 24.86484 in the year 2021.
Fig 7: Annual revenue growth rate for the five year period.

14. 13
10.35 11.385
13.662
17.7606
24.86484
2017 2018 2019 2020 2021
Revenues
Revenues

15. 14
Company
Contact
details Price
fauquiers
finest
meat
processing
11746
Ag
Industrial
Drive
540-
439-
7227-
Phone FauquiersFinest@hotmail.com Beef
http://www.fauquiersfi
nest.com/
Kill
Fee…$50.00
Cost per
lb..$0.80 lb
Based on
hanging carcass
weight.
Labeling Cost
(generic)$0.05
per label
Labeling Cost
(private…$0.15
lb Based on
total finished
weight.
Dutt and
Wagner
T +1 800
688 2116 info@duttandwagner.com
On
https://duttandwagner.c
om/meat/
Central
Meals
1-800-
373-
1094
sales@centralmeats.com
On sale $
1.99ib
https://www.centralme
ats.com/
At Tom's
Meats &
Produce
swinfree@tds.net
http://www.tomsmeats
andproduce.com/